Category: Magento Development Services

Having an e-commerce website is, in every way, is like having your storefront. However, there is a large pool of countless potential customers. They might leave unattended if your eCommerce website doesn’t get indexed to user searches. This might dishearten business owners for opening a store and nobody buying from you. Well, Magento offers superlative eCommerce store functionalities loaded with features that help site owners reap maximum sales.

We are here to help you deal with ranking and search engine optimization through Magento websites

6 Tips for Effective Magento SEO

Analyze Your SEO

Whatever you do to improve your website’s SEO; it is vital to keep it under control. This can be done by regularly analyzing your SEO campaigns’ effectiveness with tools like Google Analytics and others. You can retrieve your eCommerce website’s most valuable insights with a detailed report on your SEO campaigns and their effectiveness.

• Use Magento Enabled SEO-Optimized URLs

Search engines still prefer simple, easy-to-use URLs over complicated URLs. When you upload a product to Magento, it automatically generates a URL to the product page by default, which is quite complex and difficult for search engines to read. So you need to make these URLs SEO friendly to get the search engine preference.

• Magento SEO also comes with an in-built setting to improve the SEO score of the page

Make a default URL to an SEO friendly URL by going to System -> Configuration> Web > expand the search engine optimization tab and change Use web server rewrite to Yes.

• Use An Appropriate Meta Description.

Metadata is a valuable element in search engine optimization that makes it easier for search engines to interpret your site’s content. A well-written Meta description can help your store gain better visibility on search engines, allowing search engines to know exactly what it is.

Write a unique Meta description without duplicate content. Be aware of the character limit and place your important keywords at the beginning of the description.

• Handle 301 Redirects.

The 301 redirect is a permanent redirect used to provide users and search engines with alternate pages instead of old and outdated pages. Simply put, 301 redirect is a process that redirects users and search engines to a different URL when they visit a specific URL.

You can use 301 redirects in the following situations when migrating from your old site to a new one on a different platform. It is also applicable when the old URL or page is no longer useful to you. It is out of date, or you are no longer offering the product displayed on this page.

• Edit the Robots.txt file

By default, the robot’s file configuration is set to “NOINDEX, NOFOLLOW.” With this setting, your eCommerce website cannot appear in the top search results.

To solve this problem, you must go to System > Configuration > Design > Default Robots, set to “INDEX, FOLLOW.”

• Image Optimization

Image optimization plays a critical role in the speed of the website. The latter affects your website’s ranking: the faster your website, the more ranking capacity it has. Unfortunately, Magento 2 does not have ready-made tools for compressing images.

In Magento 2, you can add alt attributes to the product image in product> Basic settings> Images and videos> Alternative text. And change the alternative text of your “Magento Commerce” logo image to something related to your Stores> Configuration> General> Design> HTML header> Header

How Magento 2 Favours SEO Extension

Moving ahead, various Magento SEO tools come to rescue in rolling digital marketing strategies. Marketers who want to get high rankings for websites should also be aware of the SEO tools available, which Magento SEO tools are currently in use in the phase of Magento eCommerce  development and may need to be used in the future.

The Magento 2 SEO extension has a set of great features that are automatically activated when you install from Mageplaza, without changing the code. It is also easy to use for your store if you need to enter Meta keywords and Meta descriptions for your product. It works perfectly to improve your SEO.

Top Magento 2 SEO Features include,

• Link alternate tag
• Configuring robots metadata tag
• Layered navigation supported
• Crosslinks SEO

To the point, 

There are lots of improvements done in Magento 2 SEO to enhance overall online marketing capabilities. While these new configurations are useful, most are fundamental functionalities when it comes to eCommerce store optimization.

Still, have queries for Magento SEO?

Connect with us; Best1Tech is one of the top experts in Magento eCommerce development. We offer relevant results through our SEO capabilities to increase the growth figures of any eCommerce website.

Magento is a renowned and dedicated platform in developing e-commerce stores, as it comes with consistent updates and various features. It is extensively used worldwide and has come out as one of the best e-commerce platforms. The preeminent fact about the development of the Magento e-commerce store is the one-of-its-kind security of the platform. In contrast to other platforms, Magento has a security feature built into the e-commerce platform’s heart.

Maintaining the security of Magento e-commerce sites should be a priority for store owners, as it straight impacts their business’s standing. Any failure in the hosting infrastructure will have a significant impact on the Magento online store’s performance. It is highly recommended to use the latest updated version of the security software.

Below are some of the way to keep your Magento Ecommerce Store Secured

Deploy Secure FTP

FTP password intercepting of your Magento e-commerce store is the most feasible way. Therefore, it is recommended to use secure FTP passwords and SSH File Transfer Protocol (SFTP), which uses a private key file to authenticate or decrypt a user. It boosts increases the security level of your online store. In the companies where many developers and designers visit the Magento online store, it is recommended to become even more obligatory to curb the insecure FTP access and use secure FTP.

Integrate Magento security Tool

This tool enhances storefront security Magento Open Source and Magento Commerce. It helps detect malware and vulnerabilities, security misconfigurations, vulnerable extensions, expired security patches, and streamlines Magento Commerce’s best practices. It is easily accessible to all Magento customers.

Get reliable Hosting plans

investing in shared hosting means compromising Magento security and paving the way for malicious attacks on other sites on your server. On the other hand, devoted hosting can be a great option, but it may not be enough for your needs. Limiting your site to a single server can also bound your resources. The best solution for this is to invest in a reliable hosting plan on which you can rely.

Go with Encrypted Connection (SSL/HTTPS)

Magento provides you with a secure HTTPS / SSL URL by merely checking the “Use Secure URLs” tab in the system configuration menu. It also plays an integral role in bringing the Magento website into compliance with protecting your online transactions and PCI data security standards.

Last and important factor,

Keep a tap on Magento security upgrades.

Always keep a tab on every update released by Magento for Magento Commerce. Having Magento security assessed by professionals once a year strengthens the security measures of your Magento ecommerce website. These professional security checkers conduct security testing of web applications on the site for potential threats or vulnerabilities.

To the point,

the latest version Magento 2, offers a wide variety of security extensions that can be integrated into your online store. Magento 2 Enterprise Edition, for example, has the built-in module to control management security. This keeps an inclusive record of all your actions on the website as a back-end manager. Considering recorded operations, user visits, and login attempts, the security breach history is easily trackable.

Keeping track of security parameters should always be your priority. Best1tech is among the top Magento development companies assisting ecommerce websites to stay breach-proof and sync with the latest technological advancements and online selling trends.

Connect Now!

In the present scenario, COVID-19 pandemic has wreaked havoc among the citizens, while on the other side, it has boosted the demand for Magento development services. Today, the way people shop has changed. According to McKinsey’s recent research, around 90% of B2B decision-makers anticipate that the prevailing digital and remote model will last longer, and 3 out of 4 (both prospects and existing customers) believe that this new model is as successful or more than pre-COVID-19.  

Considering the rising demand, Adobe released the latest version of Magento, which is Magento 2.4. This version is released to boost e-commerce business that provides new opportunities and prepares current commerce for the upcoming future.  

Major highlights of Magento 2.4 version  

The latest version of Magento 2.4 is majorly focused on: 

• Improving security  
• Enhancing the performance  
• Platform updates  
• Enabling adaptation and growth  
• Infrastructure and performance improvements  

This updated version emphasis the urge of frequent and timely update to improve customers’ experience by meeting their shopping behaviors.  

Let’s discuss the Magento 2.4 version enhancement for the online vendors and merchants in our proceeding paragraphs.    

Buy online, pick-up in-store (BOPIS)  

Since March, the Adobe Digital Economy Index has reported a spike in buy online, pick-up in-store (BOPIS) orders. The implementation of BOPIS can help local businesses to get back their values and encouraging buyers to return to your store and place orders. In Inventory Management, merchants can undoubtedly choose which physical inventory areas are qualified as a client pickup area. During checkout, customers can rapidly discover a location close to them. Customers will be informed when to pick up their orders with a single click. One can find such advantages both in Magento Open Source versions and Magento Commerce.  

Merchant-assisted shopping  

As a B2B company, you must assist your customers who are new to the online purchase process. This Merchant-assisted shopping functionality will enable sellers to improve customer engagement and help them get a smooth transition in their buying process. This functionality conveys great help by logging in as a customer from the Magento Admin. Having access to the buyer’s experience enables the rep to support them in multiple ways like: 

• Troubleshooting the buying process like helping them find any particular product, going to their wishlist, etc.  
• Save customers’ time by assisting them to customize, create orders, handle administrative tasks, etc. 

Efficient Operations  

Today’s e-commerce landscape needs to be efficient and automated. The new version of Magento 2.4 has it all. It helps sellers to work efficiently and expand their business presence. The following are the added advantages you get:  

• Business Intelligence  
• Inventory Management  
• Streamlined Shipping  
• Order Management and Customer Service  

New Media Gallery  

With increasing numbers of online shoppers, merchants need to provide the right value to the customers. Engaging visitors with fresh content can help, but it can be a time-consuming process. Hence, to ease the approach, the latest version of Magento is of great help. It provides a creative flow, keeps the content fresh, allows search, filter, and even sort images up to 30 times faster than the previous version features.  

Improved performance  

A vast traffic surge on any ecommerce website is a known fact. But it can be lethal for your brand’s image and site performance if not taken into consideration at earliest. With the updated version of Magento, this problem will not bother any further. Magento 2.4 boosts websites performance and provide several improvements like:  

• 40% faster page loads during a massive traffic surge   
• 30% faster speed during add-to-cart  

• 50% faster reordering and checkout  
• Improved customer data section  
• Enhanced image loading time, etc.  

To learn more about Magento 2.4 and how it can help your business grow, explore our services. Best1Tech is one of the leading Magento Development Companies. We have a proven track record in assisting merchants in making the most of our Magento development service.  

Contact us now. 

With the growing e-commerce market, online store owners are constantly striving to gain more freedom over their stores to attract customers. To meet the needs of its vendors, Magento has launched the Magento Commerce and Magento 2, which can be the best tool for better performance and higher profits. In coming days. Well this part remains in the bucketful of innovations, which Magento development has so far managed to accomplish.

This automated managed hosting platform can quickly solve all your scalability, speed, and security issues. It offers easy implementation and higher bandwidth for customers to operate their store at the speed of light.

Magento personalization is the process of improving your Magento store’s marketing strategy with the best practices and tactics of e-commerce customization to increase sales and conversions on your website, through highly relevant and targeted messages. To create a complete customization strategy for your Magento store, you need reliable marketing automation or customer engagement solution that offers a Magento development guidelines for seamless integration.

Expanding commerce right now means going digital. Watch Adobe's @jasonwoosley_mg to see how the latest Magento Commerce product innovations can help: https://t.co/wzHTN8lqX3

— Magento Commerce (@magento) May 20, 2020

 

Important Tips For Personalized Magento Development

Magento offers wide range of personalization functions to make shopping journey more logical and tailored.

Targeting is key

Segmentation is the mainstay of a reliable and viable customization strategy. Targeting your target groups is a vital ingredient in the process of delivering highly targeted campaigns. It is not enough to collect general behavioral data; you need to segment it to match your customers’ personalities to provide personalized content.

After the visitor behavior analysis is connected, the segment information is updated automatically, as customers continue to buy, their preferences are reflected in the database. Based on updated research, targeted marketing initiatives can be developed, such as personalized offers, cart pricing rules, and banners.

Defining pop-ups

Exit pop-ups are mandatory for any ecommerce store because they are the last weapon that a store manager must prevent a visitor from leaving the site. The downside of pop-ups is that people generally hate them unless they offer something useful. Based experience, the most effective content you can use to keep the new visitor engaged is to provide a limited time offer for a top-selling product, always in a relevant category.

Hit inbox consistently

Sending emails to your customers regularly is a great way to ensure repeat purchases and brand loyalty. In addition, sending monthly behavioral emails to your customers with relevant product recommendations can trigger your email conversions. You need to integrate viable products into the current model.

Enabling Magento personalization help to maximize the profitability of your promotions. With real-time customer segmentation in Magento 2, customers can be dynamically added or removed from predefined customer segments based on their behavior in your Magento store. This ensures that your customer segments are up to date and that you’re marketing strategy is delivered to the right customer at the right time.

Why You Need A Magento Development Partner?

Hope the above information brought more clarity in terms of Magento and Marketing blend. But this is just half done. Our experience says, you should consider der partnering with a professional Magento Development company to reap the best out of your ecommerce venture.

Best1Tech is one of the reliable and proven Magento development service provider. We hold considerable expertise in this niche and have multiple Magento accomplished projects in our basket for some of the leading brands.

Collaborate now!

By integrating your e-commerce platform with your enterprise resource planning software, different parts of your company can be connected to improving data visibility and accuracy. Obtaining data can speed up order processing, improve the visibility of shipping requirements, and improve the customer experience. Magento development with ERP is perfect fit if you wish to chase a long waited success for your ecommerce venture.

These goals can be achieved through a continuous ERP integration process, which aligns data across different business lines to create transparency and provide users with the information they need when they need it.

Focusing on the stats relevant to Magento offerings,

Forrester estimated that B2B eCommerce transactions are set to attain $1.5 trillion by 2021. However, that will make up just 13% of total B2B sales that year.

When Should You Opt For Magento 2 Development And An ERP Integration?

It is no secret that ERP is not for everyone. But any company can grow enough to plan for integration. Below, we highlight the main signs that your company is ready for the following level of development.

When daily tasks take longer and longer, you need a solution that automates them. It’s time for ERP! If you spend all day managing important activities, this is the first sign to start integrating Magento 2 with ERP.

Retail organizations that can benefit from the integration of Magento ERP are successful in generating competency. The integration of ERP into the Magento Ecommerce platform cultivates a transparent background infrastructure for your retail business, keeps customers happy and reduces operating costs to optimize sales and maximize organizational profits.

If you have many unanswered queries related to business operations, this can also be seen as a symptom of growth; therefore, you must integrate Magento 2 with ERP to avoid future problems. Even though a large number of questions are originated by something other than growth, enterprise resource planning software is designed to solve this problem.

In addition, perform the Magento 2 ERP integration if you can no longer manage business processes. Link your e-commerce store to ERP to manage inventory, control costs, satisfy customers, and many others.

How To Successfully Implement Magento 2 Erp Integration?

Choose the right ERP software for your industry, size, and future growth. Although small businesses do not need corporate-level resources, always remember that a minor market participant can become a medium-sized e-commerce store, which in turn has every chance of advancing. You can also see future growth from the perspective of entering a new market. Fortunately, modern ERP systems offer the opportunity to solve both problems due to their modular nature and other scalability features.

Why Consulting With Experts Is The Key To Successful Magento Development?

You can involve expert Magento development agency at all stages of integrating Magento 2, from choosing a product to adapting to your needs. The chances are that your current employees are not the best experts on the selected ERP system; therefore, it is advisable to ask someone or Magento development company with the expertise skills for assistance.

Best1Tech,  a pioneering tech partner can be your one-stop solution for your ecommerce business, be it Magento development services, ERP integration, or both for one single platform. We have that capabilities to serve with best efficiency for your online store.

Collaborate with us today!