Category: Social media

Let’s start with a simple fact: Your business needs a social media presence.

It does not matter whether you are an owner of small local shop or a large national company. Social media is an crucial piece of your business marketing strategy.

Social media statistics from 2019 show that there are 3.5 billion social media users worldwide, and this number is only growing. That equates to about 45% of the current population, as per the Emarsys.

Social platforms connect you with your customers, raise awareness of your brand and increase your leads and sales. With more than three billion people round the globe using social media every month, this is a huge trend everyone is experiencing, as per the reports published by we are social.

What you do not know is that you are ready to remove your company’s social media from the ground right now. Social ad spending is forecast to increase 20% to $43 billion USD in 2020, according to the report published by emarketer. You don’t need to know every intimidating buzzword or have a tremendous number of followers. You can get started right away – and even involve yourself in the procedure.

Let’s understand six reasons why investing in social media marketing is great business move:

1. Create Brand Awareness:

If people don’t know about the services and products of business, they can never be your customers. Social media enhances your visibility among potential customers, making you reach wider audience by utilizing large number of time and effort. And it is free to make business profile on all major social networks, so you can lose nothing.

Understand what you want to reap out from social media for creating social media strategy. Are you looking for new customers to showcase them your services? Are you looking forward to bring higher number of local shoppers into your stores? By keeping your strategy constant, you will understand which social media channel fits best for your business.

2. Brand Authority:

Customers are faster savvier and more discerning about their support to any business. Before reaching to any decision, they will do a rapid search to search your website and social media.

Will they get an empty storefront or strong information source? Setting strong settings that you frequently update with good content will create your brand authority and ensure that you make a positive first impression through social media, indicating that your business is reliable, informative and acceptable. You can also hire digital marketing services provider to better strategize your content and social media.

Look for ways to show your expertise as a leader in your industry – such as writing pieces based on your level of expertise or mission of company. By showing your business offerings and values, you will establish trust in potential customers.

3. Show Authenticity:

Customers are not interested in businesses that publish social media posts.

Instead, let your brand personality create a spark through everything you post on social media platforms. What does your brand like? How does it reflect who you are?

Practice getting your tone right, be it casual and fun or formal and friendly. Be genuine about what you are, not what you think you should be. Followers expect real people behind social media.

4. Create Engagement:

Social channels are constantly evolving, launching new features, and this rapidly changing dynamic environment can be intimidating for some business owners.

But remember, you do not have to be everything. Plan with new techniques to connect with the audience and make sure that you learn as you go. One day, you can post a series of Instagram stories to customers after your office. After that, you can go with a quick Q&A session through Facebook Live Video Streaming. Over time, you will get an idea of preferences of your followers.

You can make videos that can bring engagements on social media, with simple setup, good lighting, a smartphone and a tripod. Also, make a test run before going live to make sure that internet connection or hotspot has optimum speed to avoid delays and hurdles.

5. Offer Support:

Social platforms have successfully removed the hurdles between companies and customers. Now, rather than calling a customer service line, various people turn on their Facebook or twitter to solve their issues.

Create your goodwill as a responsive, caring organization by giving support with the help of social media channels:

• Create a system to track customer comments, questions and complaints on social media.
• Answer questions and concerns as much as possible.
• Get out of your way to be positive and supportive.
• Listen what customers says.
• Learn to resolve public conversations in private messages.

Social media is an important part of marketing your business, but it should not be stressful to manage. Just take initial step, make a profile, and start customer engagement.

Best1Tech is a leading social media marketing services provider company, having vast experience in particular domain. We make sure that our client’s business can experience best online presence through our services and for that we make the absolute blend of robust strategy and timely execution.

Contact us now.

Digital transformation, or using technology to improve an enterprise’s performance or reach, is a fairly comprehensive strategic initiative for various enterprises today. High competition, fast growing technologies, and consumer pressures are forcing enterprises to initiate, promote and produce with higher level of agility and creativity than all before. Executives across all industries are going towards digitally innovation to get ahead. The rise of social media marketing is a powerful way that their companies are accelerating their digital transformation.

Social Media’s Business Value in Digital Transformation:

84% of executives rely on social media to make B2B buying decisions; an enterprise cannot ignore the benefits of incorporating social media into change initiatives. For businesses starting digital transformation projects or implementing whole new plan, social media can boost the success of digital progress in numerous ways.

Give new boom to customer service strategy:

If your company has multiple distribution channels, chances are you have seen a boosting pressure to make the experiences of these channels unparalleled and integrated. Through integrating the use of social media into transformation, you can ensure that your strategy remains aware of customer feedback with the help of touchpoints of customer’s journey. Digital initiatives can greatly enhance customer service.

With the help of social media, the company can now respond frequently to their customers, as they usually expect instant feedback. They are hiring digital marketing service providers to execute their social media strategy.

Let’s understand how social media marketing change the entire way of your branding strategy:

• Enhance online brand credibility: 90% of B2C buyers decisions are made on reviews available online. If majority of friends are utilizing certain new app and online reviews are good in masses, they will definitely go with you as your bandwagon of liking is very high. Take benefit of social proof of the brand that you generate by leveraging social media with new and advance digital advancements, along with enhancing visibility of progress at the time of transition.
• Humanize the company: Social media is not about advertising at all. TIME follows the 80/20 rule by posting 80% of social media posts about consumers and only 20% on business. It is a less sales-heavy approach that seems more authentic and acceptable. Including some photos of daily life in the office or intimidating interaction style with key stakeholders on industry topics is a great way to give your social media a human touch.
• Be fit for competition and market changes: What better way to stay aware of your competition than by looking at your social media? Some platforms such as Twitter provide real-time updates on news, trending topics, and more, giving businesses incredible insights into the world perception of their brands, services and products. Understanding what is changing is also important, as competition increases and the need to be able to adapt quickly to the changing needs of the user is critical to success.
• Increase sales growth: Social media vetting is prominent when weighing purchasing decisions from the C-suite. Platforms like the number one professional social media network LinkedIn gives opportunities to connect with essential influencers in industry. LinkedIn enhances content from reliable sources and provides the ability to send email protection in the same way through your company’s email software which is fully automated. Social media marketing can help capture qualified leads that can then be transformed into funnel sales by your sales teams.

As the company moves toward major digital change, SMM can be a robust strategy for improvement in many areas of the business.

Social media as an accelerator:

By enhancing the social media visibility and brand awareness is surely not a new concept. The businesses percentage with the help of social media to develop their business is around 90%, indicating that enterprises are well aware of its positive effects on business-to-consumer growth as per the adweek.

Although social media has been a widely used tool in marketing for some years, most enterprises do not see how social media can apply to their overall enterprise development. Traditionally created and managed by the department of marketing, social media is now used as a vehicle in digital strategy for transformation. Sprout Social explains that 90% of consumers use social media to communicate directly with their favorite brands, a powerful way of insight in the opportunity available to increase customer support via social media.

Invest in today for a better tomorrow:

In today’s market, it is very important to expand the possibilities of social media beyond the scope of marketing. The potential of social media is digitally vast to enhance the customer experience, inform new digital development strategies, and increase B2B and B2C audiences as well as prospects for future sales.

Digital transformation is not just the option to be competitive in current marketplace but it is the need of an hour. We, at Best1Tech offer social media marketing services that help clients in boosting their online presence socially and get an edge in the market. Email us at info@best1tech.com for more details.