ACoS or the advertising value of sales is an essential metric to track your Amazon ad performance. ACoS (advertising cost of sales) is the ratio of Amazon Sponsored Products ad spends to ad revenue, derived in percentage. You can calculate ACoS with the help of this formula:

ACoS = Ad Spend/ Ad Revenue * 100

In a nutshell, ACoS showcase how much of dollars earned with Amazon advertising spent on an ad campaign. For example, a campaign has created $254 through sales from advertising. The ads at the time of the campaign cost $63.

ACoS = 63 / 254 * 100 = 25%

ACoS is crucial for your online business as through this; you can track all your costs and know how much you will get an advantage. You want to know how much you can spend on Amazon ads. Your ACoS will help set your campaign up for success. If you're going to improve your ACoS, you need to focus on the right keywords on the page, optimize the content of the page, optimize the title, and set the correct bid amount.

We are the known leaders in offering Amazon PPC services. With the output-driven services, industry-leading tech, and hands-on approach, we efficiently and effectively manage PPC campaigns and manages your ACoS in the best possible way.

Whether it is PPC advertising or product display advertising, Amazon PPC advertising is now bigger than before.

Although Amazon has recorded steady growth every year, there has been a tremendous growth of 139% this year. While advertising power continues to grow, many expert marketers have predicted that Amazon will be the world's third-largest digital advertising vendor in the United States by 2020.

Amazon's advertising business is growing faster than before, and competition is getting tough day by day. Hence, to outrank your competitors in terms of sales and brand value, it is important to use the right strategy.

With a PPC campaign, you only pay when someone clicks on your ad. This increases the likelihood of higher returns on advertising expenses. If people are clicking on your ad, it indicates that they are already interested in your product. Then your product list is responsible for converting those clicks into sales. The Amazon PPC campaign is a significant opportunity to improve product visibility and sell through inventory. With a customized listing, monitored bids, and a controlled marketing budget, you can ensure that your PPC campaign represents a strong return on advertising spends.