Author: admin

Essential Aspects of PPC Upper Funnel Strategies

If you ask anyone who manages or works on PPC campaigns, why they prefer to do so, and the answer you will get is almost always focused on the satisfaction that comes from running the campaign and seeing the actual numerical results. ROI of one click is easier to evaluate than that of the rest of the digital marketing channels. And light-year is easier than any traditional marketing efforts like billboards or TV commercials.

This leads to a higher level of search intent to focus on mid-low-funnel strategies because the same is true of those ROI results. Because of the increased level of ROI transparency, there is little room to spend advertising dollars on anything, as it is not as clear as the day when last-click returns are just as strong. PPC visitors are 50% more likely to purchase something than organic visitors according to unbounce.

Why Are Upper Funnel Strategies Important?

Aiming only on low-funnel PPC strategy limits the performance as you address one part of the marketing funnel, that can run dry at the time of doing nothing to fill the funnel back-up. Digging out is the only option to see what currently exists on the bottom of the funnel with the help of paid search, it is enough not to grow or to sustain.

Experiencing growth at the top of the funnel with the help of strategies focus on public awareness for your product/service/brand, which means you are creating a pool of more potential customers down the line. You may see little lesser last-click returns from strategies like that, but for that, you do not have to stop the campaign for brand awareness.

Growing at the funnel’s top can bring the output of growth in overall search volume for the brand. As users enter at the top of the funnel, advertisers could see things like branded searches as a low-funnel action. There can be steps along the way while being nurtured by the user, but this is healthy marketing.

With this in mind, top-funnel plans are crucial at the time and for advertisers too than others.

How Do We Know When It’s Time for Upper-Funnel PPC?

At the time when the budget is low, it makes sense to enhance the lower-funnel return strategies. But brand awareness can be built even when the budget is limited, a strong case for the top of the funnel. Here are some instances where you only want to consider a change strategy with one-and-true, low-funnel efforts.

When the branded search impression share remains constant or increases, but the impression volume decreases.

When you’ve massively optimized all current search campaigns and the only chance of growth is adding more keywords, which are long-tail.

When you constantly do not reach target budgets, but there is no higher options to buy on the search network.

When Google Trends shows that your brand is going down or your top non-branded words/topics, or both.

These are the signs which show that the bottom-funnel is reducing, and you have to push the efforts to fill it back in the earliest possible time.

Upper-Funnel PPC Strategies:

Upper-funnel marketing efforts are most thought of as performance and video. Of course, there are other PPC marketing strategies to look upon, but performance strategy is a great way to get to know and find new audiences. So for now, let’s concentrate there.

When it is about Google Display Network, look upon the various audiences that users may first touch with a new one. Audience like:

  • Affinity and Demographics off of Audience Insights
  • Similar Audiences to Remarketing Lists
  • Custom Intent (In-market + Keywords)
  • In-market

When you research the audience to target, think about sending the appropriate message to that audience and decide which type of ad formats would be best with them. Ad formats such as:

  • Discovery Ads (responsive display + video)
  • Gmail Ads
  • Responsive Display Ads
  • Video Ads for YouTube

Such ads are available in campaign types like display and video that are full of bidding plans to select from. Since the main aim of these campaigns is an exposure of the brand, rather than last-click conversions look for the plan that matches overall goals.

  • Maximize Clicks
  • Target CPM
  • Pay-Per-Conversion

Essential things to look upon when implementing Upper-Funnel Strategy:

An essential thing to look upon before going down this path is that proper expectations are being set. You are likely to get last-click returns at a certain level with the help of your PPC budget. But keep in mind that is not the aim here. The goal is to uncover new qualified users for the organization that you can convert with the time.

  • Attribute: Look for the different models of attribution that better reflects this situation in the funnel.
  • Goals: To achieve success, have clear goals that suit perfectly with the plan. Do not use the CPA or ROAS goals, which you use for lower-funnel plans. They will misrepresent the effectiveness of the campaigns, and more importantly, they will disappoint.
  • KPI’s: Consider which upper-funnel KPIs you should look for. Instead of conversion-focused KPIs, check out the engagement key points such as time on site, pages per session, new vs. returning users, or very few assisted conversions metrics.

Summing up:

None of this has the meaning that it downlines the benefit of PPC: Google can help high-level users search for low-funnel keywords and reach them very quickly and effectively. These strategies need to be capitalized. But as your low-funnel strategy enhances and nurture, the requirement for a full-funnel balanced approach grows. Ignoring this will stop or limit the long-term potential of PPC marketing stack.

We at Best1Tech offers, best PPC services that helps our clients in getting broader online presence and quality leads in their sales funnel.

Contact us now.

Conversion Rate Optimization: 4 Rules For Assured Results

Entering a physical store, paying for an item and leaving has been replaced by a winding and unpredictable journey for the consumer. For example, an online customer can start their journey today by clicking on your banner, arriving at your website, but leaving without buying anything. Within a week, they were able to receive a redirect ad, listen to an advertisement on TV, read an online review, and receive a recommendation from a friend before returning to their store.

4-Golden-Rules-For-Effective-CRO (1)

Majority of marketing teams are more emphasize on driving traffic toward websites in anticipation that this traffic then converts into potential leads. The cycle continues and business grows.

Well executing CRO is one of the most effective method to bring your business on top through website.

Below is what CRO offers in terms of benefits,

Advantages Of Conversion Rate Optimization  

Considering CRO comes with multiple perks that are majorly attributed to a successful business venture.

CRO Generates Higher Profits

If your conversion rate increases, it means more customers are accessing your product pages, opening your emails, and subscribing to your service. When making small CRO adjustments, you pay the same amount to attract customers, but eventually, increase the number of real buyers.

CRO Keeps You Focused On Customers

CRO is the customer-centric approach. When you change your website’s design, a CRO approach helps you see through your customers’ eyes, not your preferences for web designers or your trends. Customer-oriented decisions about design, copy, or ad serving are more likely to increase your conversion rate.

4 Golden Rules For An Effective CRO

To reap the best conversion rates, entrepreneurs and traders adhere to four basic principles of CROs.

  • Make A Clear Value Proposition

Customers take the next step in their sales to funnel when they understand what sets them apart. If your value is your price, increase the font size, and make this label bold. When it comes to your service quality, dedicate an entire part of your homepage to presenting your list. Customers will compare you to other companies and convert more when they understand the benefits you bring to the table.

  • Encourage Your Customers To Take Action

Half-price sales, 30-day trials, and free downloads increase conversions because they inspire buyers to take action. But customer motivation goes far beyond distributing free content.

Money-back guarantees and social proofs also encourage customers to convert. The quality of the “About Us” page and the FAQ page can determine whether a visitor clicks or rejects on the product pages. Well-organized product photos encourage customers to purchase. Even the usability and quality of your blog posts inspire customers to share your content and ask for more.

  • Reduction Of Hurdles To Conversion

Customers need incentives to act, but if there are obstacles, not everyone in the world will make up for it. Remove anything that gets in the way of conversions you’ve set up.

Some examples of common barriers are;

  • High prices
  • Slow page load times
  • Force customers to register
  • Hard to find the “Buy Now” button
  • Confusing product descriptions
  • Does not have a product image
  • External payment

These are just some of the main obstacles to buying online. Removing them and can make your operations more efficient.

  • Make The Customer Feel Safe

Customers do not feel safe with their brand or process are reluctant to act, regardless of the size of the incentive or the low barrier. Many things affect a customer’s comfort level, from the color design of your home page to the payment gateway you use.

Some marketing strategies are accompanied by a hint of mistrust that is already associated with them. For example, contextual ads on your home page are effective in getting people to convert into subscribers. But they also carry a stigma because they are used by cyber thieves to steal information. Also, they are annoying.

To the point;

Simply put, if your company attracts website visitors, consider CROs. Regardless of the size or size of your company, if you want to convert your visitors into qualified prospects, defend customers and your brand, CRO will help you make it effective, impactful and reliable.

Best1Tech is one of pioneering tech company, enabling all sized business to make significant impact with their business through online marketing strategies.

Connect to grow!

6 Reasons Why Businesses Should Invest in Social Media

Let’s start with a simple fact: Your business needs a social media presence.

It does not matter whether you are an owner of small local shop or a large national company. Social media is an crucial piece of your business marketing strategy.

Social media statistics from 2019 show that there are 3.5 billion social media users worldwide, and this number is only growing. That equates to about 45% of the current population, as per the Emarsys.

Social platforms connect you with your customers, raise awareness of your brand and increase your leads and sales. With more than three billion people round the globe using social media every month, this is a huge trend everyone is experiencing, as per the reports published by we are social.

What you do not know is that you are ready to remove your company’s social media from the ground right now. Social ad spending is forecast to increase 20% to $43 billion USD in 2020, according to the report published by emarketer. You don’t need to know every intimidating buzzword or have a tremendous number of followers. You can get started right away – and even involve yourself in the procedure.

Let’s understand six reasons why investing in social media marketing is great business move:

  1. Create Brand Awareness:

If people don’t know about the services and products of business, they can never be your customers. Social media enhances your visibility among potential customers, making you reach wider audience by utilizing large number of time and effort. And it is free to make business profile on all major social networks, so you can lose nothing.

Understand what you want to reap out from social media for creating social media strategy. Are you looking for new customers to showcase them your services? Are you looking forward to bring higher number of local shoppers into your stores? By keeping your strategy constant, you will understand which social media channel fits best for your business.

  1. Brand Authority:

Customers are faster savvier and more discerning about their support to any business. Before reaching to any decision, they will do a rapid search to search your website and social media.

Will they get an empty storefront or strong information source? Setting strong settings that you frequently update with good content will create your brand authority and ensure that you make a positive first impression through social media, indicating that your business is reliable, informative and acceptable. You can also hire digital marketing services provider to better strategize your content and social media.

Look for ways to show your expertise as a leader in your industry – such as writing pieces based on your level of expertise or mission of company. By showing your business offerings and values, you will establish trust in potential customers.

  1. Show Authenticity:

Customers are not interested in businesses that publish social media posts.

Instead, let your brand personality create a spark through everything you post on social media platforms. What does your brand like? How does it reflect who you are?

Practice getting your tone right, be it casual and fun or formal and friendly. Be genuine about what you are, not what you think you should be. Followers expect real people behind social media.

  1. Create Engagement:

Social channels are constantly evolving, launching new features, and this rapidly changing dynamic environment can be intimidating for some business owners.

But remember, you do not have to be everything. Plan with new techniques to connect with the audience and make sure that you learn as you go. One day, you can post a series of Instagram stories to customers after your office. After that, you can go with a quick Q&A session through Facebook Live Video Streaming. Over time, you will get an idea of preferences of your followers.

You can make videos that can bring engagements on social media, with simple setup, good lighting, a smartphone and a tripod. Also, make a test run before going live to make sure that internet connection or hotspot has optimum speed to avoid delays and hurdles.

  1. Offer Support:

Social platforms have successfully removed the hurdles between companies and customers. Now, rather than calling a customer service line, various people turn on their Facebook or twitter to solve their issues.

Create your goodwill as a responsive, caring organization by giving support with the help of social media channels:

  • Create a system to track customer comments, questions and complaints on social media.
  • Answer questions and concerns as much as possible.
  • Get out of your way to be positive and supportive.
  • Listen what customers says.
  • Learn to resolve public conversations in private messages.

Social media is an important part of marketing your business, but it should not be stressful to manage. Just take initial step, make a profile, and start customer engagement.

Best1Tech is a leading social media marketing services provider company, having vast experience in particular domain. We make sure that our client’s business can experience best online presence through our services and for that we make the absolute blend of robust strategy and timely execution.

Contact us now.

6 Ways To Adapt Voice Search With SEO

With new technological advancements that push the boundaries of business time-to-time, operating to benefit from new opportunities can be a task in digital marketing. One of these changes in the market results from the extensive use of voice search technology and its impact on the use of the Internet.

According to an article published by Forbes, around 30% of all web sessions will be conducted without screen by 2020.

It has been around for years, but recently it has reached a level of popularity that has led it to spread and is one of the topics most discussed by digital marketers.

Voice recognition technology has improved significantly since its inception. Google claims 95% accuracy, while the Chinese iFlytek Voice search system is 98% accurate.

How Voice Search Is Blending With SEO?

Voice search SEO works in a similar format as SEO. Voice search marketing plays a key role in scripting those queries according to search engine.

Keyword Length

The spoken language is generally not as succinct as the written word. Therefore, searches will be longer than the three or four most common keyword search terms in the graphical user interfaces (GUI). SEO strategists will need to adapt using more long-tail keywords, with the added benefit that the longer the keyword combinations, the higher the chance of a conversion.

Semantic Search

Unlike lexical searches that search for literal keyword matches, semantic searches try to find the user’s desired meaning in the terms used. This notion can be supported by the user’s search history, general search history, user location, and variations in the spelling of keywords.

Natural Language

With refined and capable voice recognition systems, voice technology is suited to accompany everyday language, allowing users to issue commands as if they are speaking to a person. In all areas of potential misperception, emerging technologies are trying to improve the user experience.

Interrogative Words

SeoClarity states that just 25 keywords activate 20% of voice searches. This includes questions and other common verbs, how to create, as well as adjectives and nouns. They can be integrated with SEO strategies, and question-format queries can reflect the user’s intention to a greater extent. Thus, marketers can optimize content based on higher-value issues.

Simple Steps To Optimize Your Voice Search With SEO

Voice search technology affects SEO in several ways. Below are some steps recommended to adapt them.

  • Google Voice indexes fast loading sites. Therefore, brands must ensure that images are optimized, files are compressed, response time is reduced, and the place becomes fully responsive.
  • The extracts presented are concise responses from web pages that can be used in position zero. To enhance content for this purpose, add recognizable snippets to show and make the content more readable to Google using H tags and pointers.
  • Local brand information must be provided to respond with a voice to the increased search volume of local companies.
  • Content optimized for Voice search be optimized with long-tail keywords that reflect popular searches used in voice searches. Focus on natural language.
  • Increasing the authority of the domain will help rank searches. This can be improved by including high-quality links.
  • Structured data and scheduling layouts provide more information about a brand and generate traffic. They help page display in rich snippets, which increases the probability that the first result will be delivered in voice searches.

In Nutshell,

The impact of voice search SEO is certain and expected to be deep. Given the sharp increase in acceptance and use of voice speech, the effect on companies will be significant. Brands that will adapt this new-age marketing technique will keep them stay ahead of changes are sure to reap the benefits in the coming period.

Best1Tech, a leading digital marketing service provider with expert marketers enabling businesses to adopt modern online marketing techniques.

Connect now to stay on top!

Creating Robust Ecommerce Mobile App Like Amazon

How long have you been planning to create an ecommerce app?

Are you someone who’s still not sure about taking your service and product stores, grocery shop, and supermarket online?

Then the recent outbreak of the COVID-19 needs to have proven you something very clearly.

The world is mobile. There is hardly any case of total cut-off. Because of mobile guarantees connectivity, throughout boundaries, across regions, across districts, and domain. Online delivery of vital goods and services has come to be a government priority. Even in areas where it became unheard, the capability is being constructed.

In a way, the Coronavirus outbreak is constructing a new dynamics in the entire globe where buying and selling of goods do not want your presence at the stores or department stores. So, its miles high time to leverage on an ecommerce web development along with mobile apps to push your decreasing sales and hurdles.

Still, Doubt the Future of ecommerce Apps?

We know that to invest in an ecommerce app looks like a gamble to you.

But in reality, the background becomes pretty prepared earlier than the COVID-19 outbreak. It became merely that little self-doubt that became preserving businesses from adopting an ecommerce application.

Want to know how? Check out those strong signs that say people love it in mobile than stores:

  • People like to shop online

online-shopping-mobile-usage-statistics

The variety is bound to increase with more and more people coming online. For example, in 2017, clients spent a whopping 5 billion dollars online on Black Friday in the United States, as per the stats provided by CMSC Media. So, if you assume people are nonetheless offline, you need to do your analysis correctly.

  • Small businesses perform higher through mobile solutions

why-small-business-need-mobile-apps

 

The large businesses are scaling online, and small businesses had been erring. But no longer anymore because the recent studies say that small companies are making 30% more conversions the mobile path than otherwise, according to the practical ecommerce. So there may be no surprise in seeing small corporations adopting cell apps. The stats from Clutch below suggest it absolutely:

  • Millennials like it mobile

It is essential to watch the millennial fashion. Because they are your future clients. Marketing analytics show that nearly 60% of millennials use mobile devices for making purchases.

All those factors indicate that millennials are more comfortable with mobile apps. Their trust and dependency over mobile solutions for many essential services are quite clear from the above stats. So the future is virtually mobile as far as reality is concerned.

Why Focus on Building an “AMAZON -like” e-ecommerce app?

Just observe the above statistics. Amazon is the most popular app in the USA in terms of mobile shopping.

But why?

The answer doesn’t lie in the size of a company but on some basic ideas it follows.

Do you understand Amazon simply commenced as a simple online bookstore?

Well, in case you didn’t know it now.

In simply 27 months from inception, they got to serve around 1,000,000 clients. They achieved this via no miracle, however, via the same basic concepts.

So now let’s talk about those success principles Amazon follows:

  • Customer Needs Assessment

Amazon, while starting as a book place that operates online had something which already gave them an edge. They had researched properly into what their clients needed. The booklists, the formats that they’ll select the usual digital parlance of reading a book and starting, pausing once more and craving for the identical sort of genre, and much more. The ability to hit at the heart of consumer wishes became something that provided them with a terrific headway in the competition.

  • Make Customer Life Easy

Customers are almost all the same. They don’t need their product putting at arm’s period. They want it off their hands, anyplace feasible. A very simple human urge that Amazon perfection in their app design. The categories they brought of their apps are, in reality, incredible. One can just arrive at the right display screen with a few clicks. And when its comfortable customers come again and again.

  • Surprise Your Customers

It is just any other element that Amazon apps capitalize on. They only ship you the right kind of notifications most of the time. How do they guess it? The Artificial Intelligence tool that Amazon makes use of learns through your enticing styles the things you need or can also want inside the near future. And when the push notifications hit you one high-quality morning, you feel like a surprise. The offers and game coupons are also something amazon makes use of plenty to extend it’s attain.

  • Give Room to Customers to Express

Many business owners are reluctant to face critical comments. They are just naive to expect a honey shower from everyone. Or that’s what Amazon feels because Amazon takes its customers very seriously. The comment and review sections are almost always well attended. It is this section that makes Amazon more authentic as the company allows democracy to prevail here.

The Process of Building an eCommerce Apps:

We have developed some of the successful eCommerce applications. And our experts have seen the turn of tides inside the app marketplace over a decade long experience in mobile application development. The manner we follow at Best1tech to build ecommerce applications is specific and unique for every client.

However, the app making processes we follow are much like Amazon’s app development idea. Here we share the detailed process of creating a mobile ecommerce application that succeeds in these days’ market scenario:

  • Identify Your Niche

The first step in making an ecommerce solution is to determine your niche. Your niche might include diverse aspects like the products you are planning to sell the categories which you intend to host to your digital stores. For example, you can expect to focus more on primary grocery elements like rice, butter, milk, eggs. You can want to move your different goods like clothing, accessories, books and many others to the secondary sections.

The choice of your location should, however, be preceded with the aid of market research. For example, at Best1tech, our enterprise analysts and enterprise specialists conduct extensive research to decide the shopping patterns, the buying tendencies in already existing shops, the viability of importing certain items, the probability of pushing precise products via advertising and the chances of users adopting them through analysis of previous stories, and so forth.

All those elements, alongside your stable regions of the supply chain, have to be identified and marked as your preferred niche. Another important thing to remember at this stage is the customers you’re focusing on, their age groups, and their mobile use records, research on their online spending trends, and so on.

  • Planning Essential Features

The mapping of the crucial features for ecommerce apps is the next thing at the ecommerce app development process. We need to keep in mind that customers are getting dependent on mobile in a huge number. Hence it’s miles important to make sure they comfort as lots as feasible through app features.

For example, an ecommerce app with products in disarray will disengage users and placed them off. Some critical features for every creative mobile application focusing on ecommerce are:

  • Simple authentication feature like social media login or two-step login, and many others.
  • Product search with categories and sub-kinds.
  • Rating and overview systems to construct rapport with clients.
  • Multiple payment strategies are fully secure.
  • Easy-in and easy-out policy.
  • Compelling push notifications.
  • Customer guide.
  • Tracking of the product correctly.
  • Advanced features like AI and AR integrated try out the process.
  • Once the essential capabilities are mapped out sincerely, the next step within the app-building method is to get down to app building.

 

  • Balancing Design Elements

One of the pinnacles of success of ecommerce programs like Amazon is the user-aiding design. A design that reads the user’s thoughts and presents the keys and buttons to navigate with ease will win customers hearts.

The app’s wireframing, the placing of the critical functions, simplifying check-out methods, etc. shape the core of design concerns. However, those capabilities need to be considered with customers as they can affect the fee to develop an app. Hence, constant client interaction is an unsaid ritual to comply with on this step.

If you look at an amazon app, you locate some particular layout frameworks that they have followed throughout an application,

  • Using an easy one-column structure within the interface to exhibit products you are offering.
  • Simplicity through excessive-degree features like cart, seek streamlined menu, wishlist, and so on.
  • Minimum product information upfront and more data for those who need more.
  • Minimal graphics, color, and easy interface to maintain matters clear and smooth.
  • Likewise, it is the time to design your brand and plan a logo or name that fits your layout sense. Most people name their child after birth, but our experience shows that an app follows its name and, therefore, to decide on it during the innovative segment is more effective.

 

  •  Platform Selection & Development

The next step is to choose the platform, whether iOS or Android or a PWA you need in your ecommerce mobile application. While most of the on-demand offerings are Android, modern and targeted apps beautify the iOS app keep. The region of your operation, your priority clients’ monetary situation, is all the figuring out elements of platform selection.

It is widely recognized that iOS programs score well in North American and most of the EU, with a few exceptions. A visionary mobile app development company would decide it available on the market analysis stage itself to give a philosophical direction to mobile app development.

  • Intensive Testing

Just test out the above architecture of an ecommerce application. The key interacting elements customers, staff, supply-chain operators, etc. The numerous channels of entry through mobile, internet, syndicates, desktops.  The blending of the mobile app’s core functionalities with the back-end functionalities all shows that testing an ecommerce app is not an easy task yet inevitable for success.

When we come to testing ecommerce applications, the most critical focus areas besides the standard test cases are:

  • The Workflow of the ecommerce application
  • Payment gateway functionality
  • Compatibility with web browsers
  • SEO and mobile responsiveness
  • Social Media integration
  • App Launch and Support

Finally, it is time to launch your app. The first stage gives you much insight into the marketing activities required for the final app launch. The social media promotions, the Google ads, video ads, and many other techniques like gaming, offers, etc. can help your app get the right reach.

The thing that keeps an ecommerce company going forward is how it treats and responds to its customers. So, always be ready with innovative and caring customer updates to impress them and engage them almost every day.

Going dexterously through all of the above steps will make sure that your app is one of a type and hits the road to achievement in a matter of weeks.

If you want to build excellent Amazon like ecommerce apps for corona time, you can schedule a virtual meeting with us. Best1Tech is a leading ecommerce website development company that also offers ecommerce apps as per the requirement. We also provide you a quick launch of white-labeled solutions to store your stocks facing expiry to attain the right customers.

Email us at info@best1tech.com for more details.

Social Media Marketing Transforming Business Branding Strategy

Digital transformation, or using technology to improve an enterprise’s performance or reach, is a fairly comprehensive strategic initiative for various enterprises today. High competition, fast growing technologies, and consumer pressures are forcing enterprises to initiate, promote and produce with higher level of agility and creativity than all before. Executives across all industries are going towards digitally innovation to get ahead. The rise of social media marketing is a powerful way that their companies are accelerating their digital transformation.

Social Media’s Business Value in Digital Transformation:

84% of executives rely on social media to make B2B buying decisions; an enterprise cannot ignore the benefits of incorporating social media into change initiatives. For businesses starting digital transformation projects or implementing whole new plan, social media can boost the success of digital progress in numerous ways.

Give new boom to customer service strategy:

If your company has multiple distribution channels, chances are you have seen a boosting pressure to make the experiences of these channels unparalleled and integrated. Through integrating the use of social media into transformation, you can ensure that your strategy remains aware of customer feedback with the help of touchpoints of customer’s journey. Digital initiatives can greatly enhance customer service.

With the help of social media, the company can now respond frequently to their customers, as they usually expect instant feedback. They are hiring digital marketing service providers to execute their social media strategy.

Let’s understand how social media marketing change the entire way of your branding strategy:

  • Enhance online brand credibility: 90% of B2C buyers decisions are made on reviews available online. If majority of friends are utilizing certain new app and online reviews are good in masses, they will definitely go with you as your bandwagon of liking is very high. Take benefit of social proof of the brand that you generate by leveraging social media with new and advance digital advancements, along with enhancing visibility of progress at the time of transition.
  • Humanize the company: Social media is not about advertising at all. TIME follows the 80/20 rule by posting 80% of social media posts about consumers and only 20% on business. It is a less sales-heavy approach that seems more authentic and acceptable. Including some photos of daily life in the office or intimidating interaction style with key stakeholders on industry topics is a great way to give your social media a human touch.
  • Be fit for competition and market changes: What better way to stay aware of your competition than by looking at your social media? Some platforms such as Twitter provide real-time updates on news, trending topics, and more, giving businesses incredible insights into the world perception of their brands, services and products. Understanding what is changing is also important, as competition increases and the need to be able to adapt quickly to the changing needs of the user is critical to success.
  • Increase sales growth: Social media vetting is prominent when weighing purchasing decisions from the C-suite. Platforms like the number one professional social media network LinkedIn gives opportunities to connect with essential influencers in industry. LinkedIn enhances content from reliable sources and provides the ability to send email protection in the same way through your company’s email software which is fully automated. Social media marketing can help capture qualified leads that can then be transformed into funnel sales by your sales teams.

As the company moves toward major digital change, SMM can be a robust strategy for improvement in many areas of the business.

Social media as an accelerator:

By enhancing the social media visibility and brand awareness is surely not a new concept. The businesses percentage with the help of social media to develop their business is around 90%, indicating that enterprises are well aware of its positive effects on business-to-consumer growth as per the adweek.

Although social media has been a widely used tool in marketing for some years, most enterprises do not see how social media can apply to their overall enterprise development. Traditionally created and managed by the department of marketing, social media is now used as a vehicle in digital strategy for transformation. Sprout Social explains that 90% of consumers use social media to communicate directly with their favorite brands, a powerful way of insight in the opportunity available to increase customer support via social media.

Invest in today for a better tomorrow:

In today’s market, it is very important to expand the possibilities of social media beyond the scope of marketing. The potential of social media is digitally vast to enhance the customer experience, inform new digital development strategies, and increase B2B and B2C audiences as well as prospects for future sales.

Digital transformation is not just the option to be competitive in current marketplace but it is the need of an hour. We, at Best1Tech offer social media marketing services that help clients in boosting their online presence socially and get an edge in the market. Email us at info@best1tech.com for more details.

5 Benefits of Developing Cab Booking App

If you are looking forward to diving in any segment of the business, you can certainly expect to start a taxi business. Yes, Ola and Uber have indeed been incredibly successful, but you should know that taxi application played a crucial role in the stories of their success. So, you can take inspiration from this and make your first attempt in this direction.

Another statistic that will keep you active is that 80% of passengers prefer Ola and Uber compared to booking regular taxis on the roads as per one of the surveys.

Let’s turn to some more encouraging numbers and figures. According to Forbes, Uber has completed about 2 billion rides, generating around $ 20 billion in revenue.

Stats (1)

Apart from this, the number of taxi booking apps has also increased; hence, the number of passengers has increased. So, if you develop a perfect app on board and make a complete business strategy, there is no reason why you won’t succeed like Ola or Uber.

Benefits of Cab Booking App for business:

  • Real-Time Location Tracking:

Real-time tracking has been considered as one of the most significant plus points of taxi app development. The driver knows the location from where he has to pick up the customer. The same thing can be said about the passenger, and he knows how many minutes his number is going to come from the taxi.

But how will this feature benefit your business? You can keep tracking of the location of the driver. You can keep a check on the route as he is taking advantage of to reach the customer and then take him to his destination.

  • Higher visibility opportunity:

We have already seen how taxi booking apps like Uber have beaten traditional taxi services. Now it is more interesting to book cabs with customers through the mobile application. There is every possibility that you can get higher visibility and connect with more users.

Tourists visiting various places rely more on the cab booking app than local taxi operators.

  • Collecting essential passenger’s data:

The advantage of investing your money in the development of the taxi app is that it helps you collect valuable details and data from your customers. When users download your app and sign in through their email IDs and mobile numbers, you can collect and store this data.

All these data will help in personalizing notification to the customer and provide him with the best discounts, coupons, and offers on some rides.

  • Developing your business brand:

You already have an idea that companies like Uber, Ola, or Lyft have established their brand value and goodwill in the market and, as such, have become big players in the cab pooling industry. Having an Uber like app solution for your business will allow you to follow in the same strategy, and gradually you can also come to the same platform.

You can create your brand awareness with the help of credibility, trust, and seamless services. Also, you can customize your app as per the modern customer needs and demands and create the app which is more attractive and user-friendly for the users.

  • Getting customer’s feedback:

You cannot dismiss the fact that your business’s brand identity depends, to a large extent, on feedback and customer feedback. This should be functionality for the taxi hailing app. Even if you are offering a respectable service, you need to get customer views in ratings and reviews. And take it very seriously.

Summing up:

Mobile applications have come as a flourishing tool for the taxi and cab booking industry. Business owners are not wasting their time realizing that if they want to earn more profit, then it has become a necessity for their business.

However, when you can dive into the taxi business, you have to understand the market trends and target audience mandatorily. Applications are certainly providing many benefits, which you cannot find in traditional business methods.

If you are looking forward to developing a taxi booking app development, then we at Best1Tech can assist you and help you develop an advanced cab booking app as per the business needs.

Email us at info@best1tech.com for more details.

Why Website Development Should Be Outsourced In 2020?

Reason Why Website Development Should Be Outsourced In 2020

Building a website can become a test for an experienced entrepreneur, not to mention a startup entrepreneur who wants to start a venture. To save a lot of time, money, and efforts, more and more business aspirants are opting to outsource website development.

Outsourcing web development can ease many of the responsibilities you currently have, making this solution particularly attractive to startups. A specialist can not only create a robust website to meet your business needs but can also help you grow your business. Consider the ability to reduce your operating costs and improve service quality and other notable benefits of outsourcing.

How To Make Website Development Outsourcing A Success?

Infographics (1)

Following this below

Explain visual aesthetics

Communicating images with words alone can be difficult, especially in the context of outsourcing web development. So think of anything that can speed up the process, like building a board, fixing different images, brands, fonts, colors, and that inspires you. We also advise that you do not send your favorite website mockup to your web designer and ask them to make the product that way.

Start with a beta project

It would be a good idea to ask a seasoned website development company to work on a test project. This project may be scanty and straightforward, but it provides access to the company’s performance and competence. A pilot project is your chance to meet the experts you will be working with and see if they have such remarkable resources.

Manage project timelines

Like most development companies, website development experts might be working with multiple clients simultaneously, depending on the cost of their expenses. This means, when you send emails or jump to communicate with them, their attention is often divided. As long as your outsourcing partners can deliver a high-quality web product on time, they can manage as many customers as they want. Therefore, it is vital not to expect a two-second response email and a super-fast turnaround with the various adjustments you propose for your website design.

Consider modern technology

After creating your website, you can think of several other things. For example, you want to maintain your website and ensure that you can update it and keep it up to date. You can also think about search engine optimization. Another thing you want to talk about is their mobile experience and your website’s response to smaller screens. Therefore, it is a good idea to design your website with a mobile-first approach.

After creating your website, you can think of several other things. For example, you want to maintain your website and ensure that you can update it and keep it up to date. You can also think about search engine optimization.

Choose Best1Tech as your Website development Outsourcing Partner

Best1Tech is one of the leading tech company delivering best web development for over decade now. We have efficient expertise to craft your idea into successful venture.

Connect with us now!

Magento Development: Key Customization Benefits For Ecommerce

With the growing e-commerce market, online store owners are constantly striving to gain more freedom over their stores to attract customers. To meet the needs of its vendors, Magento has launched the Magento Commerce and Magento 2, which can be the best tool for better performance and higher profits. In coming days. Well this part remains in the bucketful of innovations, which Magento development has so far managed to accomplish.

This automated managed hosting platform can quickly solve all your scalability, speed, and security issues. It offers easy implementation and higher bandwidth for customers to operate their store at the speed of light.

Infogaphics

Magento personalization is the process of improving your Magento store’s marketing strategy with the best practices and tactics of e-commerce customization to increase sales and conversions on your website, through highly relevant and targeted messages. To create a complete customization strategy for your Magento store, you need reliable marketing automation or customer engagement solution that offers a Magento development guidelines for seamless integration.

 

Important Tips For Personalized Magento Development

Top-6-Benefits-Of-Custom-Magento-Development

Magento offers wide range of personalization functions to make shopping journey more logical and tailored.

Targeting is key

Segmentation is the mainstay of a reliable and viable customization strategy. Targeting your target groups is a vital ingredient in the process of delivering highly targeted campaigns. It is not enough to collect general behavioral data; you need to segment it to match your customers’ personalities to provide personalized content.

After the visitor behavior analysis is connected, the segment information is updated automatically, as customers continue to buy, their preferences are reflected in the database. Based on updated research, targeted marketing initiatives can be developed, such as personalized offers, cart pricing rules, and banners.

Defining pop-ups

Exit pop-ups are mandatory for any ecommerce store because they are the last weapon that a store manager must prevent a visitor from leaving the site. The downside of pop-ups is that people generally hate them unless they offer something useful. Based experience, the most effective content you can use to keep the new visitor engaged is to provide a limited time offer for a top-selling product, always in a relevant category.

Hit inbox consistently

Sending emails to your customers regularly is a great way to ensure repeat purchases and brand loyalty. In addition, sending monthly behavioral emails to your customers with relevant product recommendations can trigger your email conversions. You need to integrate viable products into the current model.

Enabling Magento personalization help to maximize the profitability of your promotions. With real-time customer segmentation in Magento 2, customers can be dynamically added or removed from predefined customer segments based on their behavior in your Magento store. This ensures that your customer segments are up to date and that you’re marketing strategy is delivered to the right customer at the right time.

Why You Need A Magento Development Partner?

Hope the above information brought more clarity in terms of Magento and Marketing blend. But this is just half done. Our experience says, you should consider der partnering with a professional Magento Development company to reap the best out of your ecommerce venture.

Best1Tech is one of the reliable and proven Magento development service provider. We hold considerable expertise in this niche and have multiple Magento accomplished projects in our basket for some of the leading brands.

Collaborate now!

Online Marketing Services: 5 Realistic Strategies To Implement Now

The marketing approach used by entrepreneurs was outbound marketing. In outbound marketing, the advertiser placed ads in different mediums such as print, television, radio. While this marketing approach has worked for a long time, the target audience is smart and learned to block ads in different ways. This was a huge problem for entrepreneurs.

According HubSpot Inbound marketing costs 62% less per lead than traditional, outbound marketing.

So based on this, what could be the best way to gain maximum traction through online marketing services?

Through the different social media channels, you have chosen for your specific business and various other forms of online communication. The truth is that business people today are too busy and impatient to spend a lot of time with anyone. If you can communicate with them quickly and effectively, they will listen to you and return for more information.

It is a win-win situation.

Top Strategies To Ask For In Online Marketing Services

So, how to start online marketing,

Below are some top and result-oriented strategies to start at first,

Influence Marketing

With influencer marketing, you can connect with high-level people online and share your products with subscribers. In other words, influencing marketing can build relationships that can help you attract loyal customers.

Influencer marketing plans give you access to our extensive directory of experts who can have positive online conversations about your company, products, and brand.

It helps you create personalized campaigns to reach ideal customers with content created by influencers. And you get support to help you maximize online engagement with your business.

Around 90% of people who recalled reading online reviews claimed that positive online reviews influence their buying decisions, according to Dimensional Research.

Social media

Mckinsey states that there are 1.5 billion social media users across the globe and the number appears to be increasing.

By being present on social media platforms, your company can connect with current and potential customers, making it an essential online marketing strategy.

You can use social media to engage users, provide useful information about your business, and create relationships that encourage them to buy. If anyone has questions about your company, they can contact you directly via social media and help you take the next steps with your company.

Email advertising

As per the Statista, 49% of consumers say they would like to receive promotional emails from their favorite brands on a weekly basis.

Email marketing allows you to connect directly with people in your inbox. And that can provide an incredible return on your investment you get the potential to earn every dollar you spend.

For example, if someone downloads an SEO guide, you can use additional resources and useful information to learn more about your services.

Email is a great way to keep in touch with current and potential customers and update them so they can stay in charge of your business.

Pay Per Click (PPC) ads

Pay per click (PPC) is a popular model of online advertising. With PPC, marketers, through search engines, placed sponsored links for specific keywords and phrases. If your bid is one of the highest for a particular keyword, your ad will appear above the organic search results when users enter that keyword in the search bar.

One of PPC’s benefits as an internet marketing strategy is that your ads can send relevant and qualified traffic to your website as soon as it is clicked.

Reputation management

Reputation management services help your company appear more reliable in the eyes of Internet users. This can help your company monitor and manage online ratings and reviews to take on your company’s online reputation.

Reputation management services allow you to take a proactive approach, avoid a reputation crisis, and show your strengths online. It helps you maintain and present positive reviews on sites like Google, Yelp, and Facebook.

Why You Should Opt For An Online Marketing Service Provider?

When it comes to plan internet marketing strategy for your business, it is essential to remember that traditional marketing and inbound marketing are essential and that, if you can use the two marketing approaches together, your marketing strategy will be more effective. Together, they will create an incredible buzz that people won’t soon forget. People will love to hear your story if it’s relatable and makes sense to them.

Let Best1tech plan your internet marketing strategies

At Best1Tech, we provide various types of online marketing, including content marketing, SEO, PPC, email marketing, social media, and others to help reach more customers and generate more revenue online.  Our Internet marketers have years of business experience, and we know what it takes to optimize your online presence and help to surge your business.

Collaborate now!