Category: eCommerce development

It is true that there are no features or design options to suit all cases that will make your ecommerce store reach the height of its popularity, but there are several essential and even desirable elements that should not be neglected during configuration and creation of an online store.

Things You Shouldn’t Miss While Running Your Ecommerce website

Target first on high cost factors,

Spiked Shipping Cost

People hate to pay for a ship, and even if you have heavier or normal cargo products, you should include this in your prices. Your products may become more expensive, but building your brand with unique products and stories, keeps you exclusive, and has a store that people can compare. Of them, a store full of happiness, not to mention regular customers.

The only competition you need is for better products, better delivery times, and better customer service interactions. Just do not pay more for shipping; else you might lose the momentum.

No Google Analytics

Google Analytics is an important ally for consumer money in the fight against e-commerce. The information provided contains a lot of data about your website, your visitors, and your location. This information can be used to find new users and increase conversions.

Google Analytics helps you better understand your marketing efforts’ effectiveness, better understand your visitors, and optimize your store for conversion and sales.

Skipping SEO

Search engine optimization is a long game, which is why most of the marketing we know does not start by opening a store for long-term SEO success. Having the perfect SEO strategy to open your store and submitting detailed and accurate descriptions and the right titles will pay off. While Facebook, Twitter, and Pinterest operate, they all need some level of constant updates to keep up to date. Through SEO, people are constantly coming to your store, day in and day out, from the very beginning.

Keeping Limited Payment Options

Offering multiple online billing and payment options increases satisfaction, enhances customer experience. In addition to creating convenient ways to collect taxes, having more options can reduce the payback time for your business. Many merchants save time by using their phones, websites, mobile apps or repayment schedules to securely receive payments that are placed directly on the customer’s bank account or card.

Not Systemizing Tasks

 

The best way to streamline your ecommerce business is to broaden the system and outsource the rest. Upload product, design campaign ads on Facebook, create active social profiles, and managing social media campaigns.

Moreover, targeting the most promising pages and aspects should be your first priority,

Not To Miss Elements In Ecommerce Website Development

Contact Page

Like the rest of the online sites, the contact page should be clean. You will need to enter your phone number, address, email address, and a contact form for people to contact you. Make sure the contact form is sent to an email account that is actively monitored. This way, you can answer users’ questions as quickly as possible.

About Us

The About page should not be just a boring story about when your business was founded and what you sell. This is a chance to tell an interesting story that inspires users to join your mission. Your page about us should be authentic and written as clearly as possible. You need to reach out to your target audience and resonate with them. Write how your online store is works differently than others.

Product Names

General rule! If you do not have much experience with product names, use clear names creatively. Many e-commerce sites look great according to their product names. This leads to confusion and the appearance of users. The simple and boring name of an excellent product will always lead to tons of sales. But a bad name can destroy it.

Product Description

Each product on your e-commerce site should have a unique product description. These are basic one or two items that sell the pitch for your products.

Here you can make a product description:

• Define sentences that describe the problem the product solves
• A sentence or two describing life after solving a problem

It is said that not all products solve problems. Clothing and apparel is a perfect example. When you sell a fashionable hood, the customer buys it to feel confident, refine his identity, and change his appearance. In this case, the description should be more about how the item feels to the buyer and less about the product.

Product Photos

Pictures speak louder than words. You cannot rely on descriptions to sell your products. Hire a professional photographer to shoot your products. Capturing products from all angles. If you are selling a shirt, take a picture of an actual person wearing the shirt instead of putting it on the table. If you are selling hiking boots, show them to those who wear them on the trail.

Below are some of the most promising tips to succeed with your ecommerce website.

Emphasize On Innovation

Innovation is the most important strategy and it is often believed that it allows companies to succeed in difficult times like now. In addition to the stability of your business, you need to be more innovative. Innovative services continue your work and allow you to plan forecasts in the right direction.

Develop new sales channels

Even with most countries crowded, shopping chaos is still a reality for consumers. They even buy items when starting a new business for an online business to serve their market. An e-commerce company must choose alternative sales channels to remain competitive. Coronavirus has undoubtedly reduced the number of visitors to the store. The solution to these challenges is to expand your e-commerce offerings and revitalize your store and products.

Strengthen Your Online Presence

Achieving e-commerce is based on the solid foundation of your digital presence. Fortunately, there are many third-party e-commerce tools and solutions on the market to help you. From inventory management and email marketing, loyalty programs and website design, e-commerce solutions are available to meet all your needs to increase your digital presence.

Give Preference To The Customer Experience

Learn about your new customers’ online shopping methods and offer them a simple, easy-to-buy UX design to meet the shopping experience on all devices using the latest technology.

Change Outlook

As we have already survived the waves of the pandemic, changing the overview of your business and finding opportunities will help you manage your business. For an e-commerce business that supplies the necessary items, choosing a contactless delivery system will allow you to continue the business without interruption, adhering to security standards.

Focus On Convenience, Not Price

We get used to the convenience of the internet and soon new habits become decisive. Comfort has made it one of the top online malls of the past year. Consumers are more likely to shop online for convenience.

With all these aspects in mind,

Moving onto to the statistics of eCommerce sector,

Ecommerce Market Statistic And Segmentation

eMarketer 2019 global e-commerce forecast report states that e-commerce continues to grow at a steady pace worldwide, with the Asia Pacific region leading the growth charts for e-commerce. India is rapidly emerging ecommerce market. With more than $ 1.935 trillion in online sales, China was the largest e-commerce market in the world in 2019. The United States took the second place in global e-commerce market, with $ 586.9 billion. Three of the six largest e-commerce markets are located in Western Europe. The United Kingdom is Europe’s largest e-commerce market, with online sales of $ 141.93 billion, followed by Germany ($ 81.85 billion) and France ($ 69.43 billion).

So what does this indicate?

Ecommerce industry has the potential to run the global economy single handed, if ecommerce business gear to scale up their capabilities with the support of technology.

Trends can come and go, but to compete in an ever-changing online retail space, it is essential to focus on e-commerce businesses along with the new-age trends and requirement. While not everything that works for a company will work for you, ask yourself why a particular trend is developing. Does this increase the number of recurring users?

Just because a trend is not suitable for your brand does not mean that there is no fundamental best practice that can translate into your exclusive business.

Trying a new thing every day helps to get better while developing a personality, this fact can also be applied to your ecommerce business.

Need consultant for ecommerce website development?

Best1Tech is a leading ecommerce development company providing end-to-end support to new-age online store owners with tech-driven technologies and pioneering ecommerce platforms.

Connect to have a thriving online commerce journey!

Have you missed the preplanning phase to kick start your festive season? The best time to plan your holiday season for the ecommerce business is the period between June or september. Well you are not that late to start. But acting fast on your ecommerce store optimization should be your priority now. There are loads of things to do to make this shopping season a flourishing one.

Giving a thought of taking a lenient approach for this lucrative phase might give a direct advantage to your competitor. According to Deloitte insights, Around 40% US adult shoppers said they preferred buying online in this pandemic. Moreover, 42%  of US online shoppers hinted that they would less prefer in-store shopping even after the lockdown restrictions are relaxed.  This indicates that  drastic shift in consumer’s way of shopping will be interesting factor to look at. This consumer’s mindset could impact the brick and mortars , but could a great opportunity to those running their stores online.

Lets check some interesting facts and stats about the holiday season and analyze the shopping trend consumers follows;

Statistics and facts of Holiday Sale

• Deloitte predicted holiday e-commerce sales to swell by 25% to 35%, ranging between $182 billion to $196 billion. This is year-over-year growth online of 14.7% in 2019, with sales attaining $145 billion
• According to emarketer, Ecommerce held 28.2% of total retail sales in holiday season, breaking the 25% mark for the first time. Total retail sales for the season reached to £99.26 billion ($132.33 billion)
• 2019 turned out to be the first holiday season to reach the trillion-dollar mark in retail segment. Both e-commerce and Brick-and-mortar retail spending attributed to $1.007 trillion. (eMarketer)
• Online spending in the U.S. increased by 13.1% with a total of $142.5 billion spent. (Adobe)
• Deloitte states that When asked how they’d split their holiday shopping, 59% consumers indicated they’d use the online shopping
• The holiday shopping statistics indicated by Statista state that, in 2019, based on the device majority of the ecommerce spending was done through desktop (60.4%), mobile (34.5%), and tablet contributing with 5.1% sales

Running an online sales is the most common technique and standing out gets more challenging in the market.

If you wish to grab a big piece out of it and maximize your profits, below are

Strategies To Prepare Your Ecommerce Store Upfront

• Know your audience – When you open an online store, you also open your customers’ demographics. But that does not mean that you should try to attract everyone. Organize your target audience carefully to know who you are marketing to. It can also affect the products you want to include in the online store.

• Get more technical – While it may be tempting to go through the development phase to start selling, but it could land your customers with package full of errors. Despite plan a schedule build the store and try testing it through angle. Make sure your payment methods are working correctly, and your customers receive an immediate confirmation email.

• Value you customers with surprised packaging – Determine in advance how you will package your products and order materials. It may be a good idea to ask for more than you think you need, which can help avoid delays. Protect your label printing methods and find the most economical shipping option.

• Sum up all selling channels – Since some of your local customers maybe switching to online shopping, make sure that product and prices descriptions are the consistent across all platforms. Make sure buyers are aware that taxes and shipping costs can affect the price.

• Leverage personalization – When your first customer clicks on your e-commerce site, they should have access to a user-friendly shopping experience. That is why it is essential to think about the customization options that they can access. For example, you can automatically generate a list of store suggestions when a user clicks on your store.

Moreover, one universal rule to lure your target customers is to become their preferred target first,

Offering a rich user experience should be your first target.

The current shoppers tend to be challenging to target due to their changing preference to what they need. Focus on what you sell and how appealing it looks to the potential customers in the first glimpse. Emphasize on best UX practices over exclusive deals. Shoppers do look for best deals and discounts on ecommerce stores, but this approach could drain their margins in an attempt to lure them. Attracting consumers should be smooth and user-centric, as this helps increasing conversion rate.

In the festive seasons, people tend to shop like crazy. This is all because of the great promotions and e-commerce shopping on almost all products. Often, e-commerce website owners find it convenient to make the maximum profit in the holiday sales. Keep in mind, there are ecommerce giants who are passionate about SEO for an ecommerce site. And these pioneers always win the race to get great conversions at festivals. Now it’s your turn to implement the tips to earn more than others.

How Ecommerce SEO Can Rank Your Online Store On SERPs?

Ecommerce SEO plays a critical part in keeping your site live and at top for your consumers.

Promote more in social media marketing

Facebook, Instagram, YouTube, and Twitter have the greatest potential to reach your target audience. After creating relevant themes, you can post to your products with a holiday theme as the background. You should continue to post related content that piques everyone’s interest and shows that you are a trusted authority.

Make sure your website gets crawled.

Work on parameters such as indexability, tracking, speed, content, layout formatting, and overall usability is the most effective SEO strategy.

List out sales-driven keywords.

Many searches for terms with the highest search volume related to a brand. Simultaneously, they look good in search results but are the worst-performing keywords that lead to conversions. The most specific term will take you straight to your product page, and searchers will find precisely what they are looking for.

And last but not the least,

Check excluded pages

While this list is usually made up of pages that you don’t want a search engine to look for, such as the shopping cart or the customer profile page, make sure that no essential pages are missing.

Some key takeaways,

Your site might get slow due to heavy traffic. Yes heavy traffic might sound to exciting, but can doom your holiday season goals, if your website isn’t capable enough to handle it. Keep your options wide open, no matter how big or small is your web traffic. Keeping your updated, backed and optimized is the best strategy you can deploy.

Typical events when your website is likely to crashed;

• Sudden traffic spike
• Product launch
• Huge sale

In this holiday seasons covers all three criteria and might leave you broken with a crashed site.

What best can your do to stay away from this scenario,

• Manage traffic inflow smartly
• Run load tests
• Downgrade your heavy UI functionalities
• Use CDN (Content Delivery Network)
• Optimize platform configuration
• Compress data
• Use specific image dimensions
• Use Caching
• Monitor constantly

Security is one of critical parameter in this whole phase, as it direct links with the consumer trust factor. Customers trust you with their money, credit card and personal information. They need assurance of trust from you, so you need to make sure that your site is secured from hackers and verified for credit card transactions. Preparing your e-commerce site for holiday traffic can seem daunting at first. But if you take the time to plan it well and do it right, you’ll get great results!

Moving ahead,

This season is generally a good time to do business online, we all know the significance of holiday sales for ecommerce businesses. That’s when online consumers strive to find great sales, find better shipping offers, simplify and reduce the worry of buying gifts for family, friends and relatives.

Need more clarity on you ecommerce website development or integration with top ecommerce plaforms like Magento and Shopify?

We are just click away.

We at Best1Tech offer superlative ecommerce development solutions for all sized ecommerce businesses.

Amid the increase in online sales, the e-commerce sector is experiencing the most significant growth in the development of mobile solutions, driven by the need to meet customers’ needs. Consumers need the freedom to buy goods and services anytime, anywhere, even while traveling. That is why more and more online shoppers prefer e-commerce applications over websites, as they offer fast speed, convenience, and personal positioning.

Factors such as better customer loyalty, consumer preference, high conversion rate, and increased smartphone penetration are key drivers that motivate sales from the eCommerce app.

Why It Is Worth To Develop An eCommerce App Dedicated For Festive Season?

Shopify states that tablets and mobiles were the favored shopping mediums for Cyber Monday and Black Friday in 2019, accounting for 69% of total sales.

According to Statista, The Christmas shopping season traditionally starts on Black Friday, the second day of Thanksgiving, but in reality, retail starts popularizing Christmas sales in early November. Cyber ​​Monday 2019 has become a massive online shopping day, with an online sales record of over $9.4 billion. The main contributor to sales growth, the spending on shopping from Thanksgiving to Cyber ​​Monday, generated estimated sales of $ 28.5 billion 2019 holiday season.

Based on these figures, we can analyse how lucrative the forthcoming period is for retailers in terms of revenue. Considering the current market conditions, eCommerce spending through the app and website is expected to witness record-breaking sales through the season. This will also help them gain momentum.

Why Should You Shift From eCommerce to m-commerce?

There is a radical transformation in long-term e-commerce into a pioneer in the field of mobile commerce. Changes are not yet to happen in the future; these results are from technology that has already been conquered in essential markets. However, this shift in digital consumer demand is supported by a trend in mobile app development strategies. This should be seen as an occasion rather than a threat to conventional commerce. Today, companies face challenges like lack of agility, changing customer expectations, and implementing new regulatory measures that lead to competition, mitigating innovation.

In this scenario, the e-commerce app supported by the m-commerce trend comes into action. M-commerce has a great charm of convenience and mobility to meet the daily online transactions and lead to many new and exclusive services. Mobile devices will be a vital force for companies that revolutionize the delivery of a shopping experience by consumers and merchants. Businesses will also benefit from eCommerce apps that generate valuable data that can be analysed later and provide a seamless experience on buyers’ devices.

So let’s see, what it takes to have an actual eCommerce app development,

Essential Elements For Effective eCommerce App Development

 

Decide Your Niche first.

The first step in creating an e-commerce app is to look for the most promising niche. The shopping habits are constantly changing these days, thanks to the pandemic; it is more complicated to rely on the sole product. You need to decide on a versatile inventory. Some top niches to start with are apparels, grocery, medicines, cosmetics, pet food, baby products, fitness products, gadgets, etc.

Strategy

First, you need a strategy to draft your goals, decide the regional market you wish to tap into, and the target audience to be served. This will help you visualize your future application, determine what functions the application should perform, and describe your ideas to the organization offering ecommerce website development services.

Design elements

One of the most important indicators of e-commerce players like Amazon, Walmart, is the user-centric design. A design should serve the user’s intent and smooth navigation to offer a phenomenal shopping experience. Stress on wireframes, blocks of necessary features, and simplification of payment processes, the app’s hierarchy, etc are the key pointers to be considered for an effective eCommerce app development.

Ideal Tech Stack for eCommerce Development

Whether you decide to build your app or hire an expert eCommerce development company for the task, a tech stack shouldn’t be overlooked. The technology stack is one critical factor in the overall development process. However, it depends on which OS; Android or iOS, or both for both.

For iOS, consider the following app technology stack;

• Objective-C, Swift – as Programming languages
• Apple Xcode: as a Toolkit
• SDK: as iOS SDK

Android technology stack;

• Java, Kotlin: as programming languages
• Android Studio & Android Developer Tools: as Toolkit
• Android SDK: as SDK

Not to Miss Features for Your eCommerce App Development.

Advanced Search – Integrate a useful search bar through which users can find authentic products in a single search. Users can also use advanced filters to make it easier to find products.

Notifications – Practical feature, push notifications to allow you to send customer quotes, new products, messages, and notifications. Push notifications let you place products in your e-commerce inventory to increase sales.

Shopping Cart – Use the cart feature to allow users to purchase multiple units at once. The Cart feature is designed to be easy to use, which can significantly reduce your cart’s amount rejected for your e-commerce application.

Geolocation – Many eCommerce applications use geolocation to direct users to physical stores. This feature gives you double benefits and keeps in-store and online purchasing in momentum. It also helps to increase your engagement with the customers and better understand their requirements once they connect.

Flexible Payment – Give your customers multiple payment options and keep the checkout process smooth. It is observed that the majority of the carts get abandoned due to poor payment gateways or options. Keep the choices wide so that customers don’t opt-out and choose a competitor.

Social Integration – Integrate social media into your app and allow shoppers to share reviews and products through their social media accounts. Social integration has the power of enhancing your brand presence. This also penetrates the indirect marketing of your app when a customer shares a product.

App Analytics – Get detailed information about all your products and include the data to create better marketing strategies. Consistent analysis can provide you with better insights and help you plan a fruitful plan.

Some additional features include are wish lists, voice search, and ratings.

Moving ahead,

Factors That Contribute To Overall Cost Of eCommerce App Development 

The cost factor relies on multiple components, these include;

• Resource cost
• Web services
• Support
• Updates
• Infrastructure
• Advertising
• Marketing
• Social media integration

With portability, there are many reasons why running an ecommerce through app can help ramp your revenue.

• Direct contact with potential customers is beneficial for e-commerce stores with captivating notifications that include new offers, exclusive products, personal sales, special promotions, and more
• Consumer loyalty to your brand requires excellent mobile apps and increases user engagement
• More attractive and ergonomic content
• The mobile eCommerce app complements your online store with faster content, regular updates, and a more engaging way to shop
• Mobile marketing can help all companies improve their brand presence, products, and services without spending a lot of money
• Perspectives are better identified through mobile apps. The customers interested in the offer are the ones most inclined to keep buying. To do this, you must regularly update the content on your mobile app to make it attractive
• It helps create a brand image and meet customer expectations more effectively. eCommerce games have changed with the advent of social networks and mobile applications. To create a modern brand, you had to adapt to the trends and, at the same time, adjust to the new needs of consumers
• Thanks to a personalized shopping experience, direct contact with the consumer, and the exclusive content of the offer, sales will naturally increase

In a nutshell,

Having an ecommerce website is best way to start at the initial phase. It tests how the business idea works and provides market statistics. But as you grow and expand your limitations; a website fall short to grow and attract a large audience. This is the main argument of online retailers for creating associated mobile eCommerce applications. They help to attract more customers, increase sales and gain significant market share.

However, if you decide to build and extraordinary ecommerce app for online venture, Best1Tech can direct you as a torch bearer in the segment.

We bring ideas to reality!

While striding towards success, every ecommerce business wishes to rule the market and their customers’ hearts. To make this wish come true, your brand must move towards adopting Mobile Commerce App.   

You ask why? Well, the very first reason is the substantial increase in mobile phone users in the past few years. Stats say that the business value of m-commerce will reach 700 billion in 2019 and has no intention to slow down. Below-provided is the image that highlights the same. 

With this, you might have guessed that reaching the desired result is not any exception. Provided you do it the right way.  

Needless to say, it is just a beginning. If you are still looking for the reasons why mobile app development is gaining people’s interest and is the future of ecommerce, then the below points will put the light on it: 

• Users prefer mobile 
• Mobiles are more convenient to purchase 
• Mobiles are more convenient to use 
• It provide better user engagements 

• Mobiles offer more functionalities 

You would also like to glance at the stat suggesting the escalation in the US’s retail mCommerce sales. 

Moving on, we would like to drive your attention to the fact that many businesses have a well-designed ecommerce website but not a mobile commerce app. If you are one of those, then this is the time to get one.   

Developing a mobile app from scratch can cost you a lot, but you have the option to leverage your existing ecommerce websites. The best part is that ecommerce mobile apps derived from the functional website take lesser time to market.  

In this blog, you will explore reasons to convert your eCommerce store into a mobile commerce app. So, let’s get started.  

Here’s why you should switch from eCommerce store to mobile commerce app  

To get confidence in making this switch, you need you to know the features of mCommerce apps. We assure you that after perusing the pointers, your mind will favor taking this winning step.  

• Features of mCommerce apps  

It is a known fact that mobile features hold an important place in improving buyers’ purchase experience. The following features will come with the mCommerce apps that will lead to business growth. 

 

• Users’ Authorization  

To use the available features, users need to authorize themselves on the app. Once the deed is done, he/she is allowed to make a purchase. At every point of time, the authorization is acquired by direct interaction by the API.  

• Push notifications  

One of the significant advantages that mobile apps offer is Google Cloud Messaging and Apple Push Notification for Android and iOS, respectively. App publishers can timely push notifications. It is a proven way to reach the users who have already installed your app on their devices. Push notifications help in enhancing user retention, experience, engagement, and acquisition.  

• Catalogue with categories  

All the products listed on an m-commerce app has a unique ID in the database. In addition to that, users can read the product detail, title, and price. Also, every category has an individual ID.  

• Varieties of payment methods  

The mCommerce app provides different payment methods to ease customers’ payment procedures. Your customers have the freedom to use different types of credit cards like Mastercard, Visa, etc. Also, you can allow different modes of payments like mobile wallets, net banking, etc.  

• Tracking purchase  

It allows buyers to have a look at the status of their orders. Additionally, it gives the option of withdrawal at an early stage. The SMS functionality provides every detail of the shipped and delivered products.  

• Customer support  

Customer support is provided via online chat, phone, or email. Some of the popular ecommerce apps let their customers receive a call back from a service representative.  

The call is yours 

We hope the above pointers must have grabbed your attention, and now you know the importance of converting your eCommerce store into a mobile commerce app.  

If you wish to take this winning step, then Best1Tech is one of the best companies to provide this service. Together we can find solutions to your queries.  

Let’s discuss your business’s profit. 

 

Catering to modern customers was not so easy before. All curtesy to the web and Internet of Things (IoT), today’s digital platforms have made it possible to cater to customers’ needs and provide them solutions they have never seen before. The ecommerce website services must be able to entice their target audiences that have moved to other shopping touchpoints. The headless ecommerce is a way forward that helps companies woo their customers without making much effort in the backend architecture.

Headless Ecommerce Enables Companies to Offer the Best Ecommerce Development Services

The online world competition has become fiercer than ever, and companies operating in ecommerce have to rely on the business models that help them give an edge over the others in faster, more responsive, and customer-centric platforms. Since most shopping is done through mobiles, social media, and various channels, companies must pay customers’ attention back to websites. Thus, traditional ecommerce is not sufficient to adapt to these new touchpoints in a reasonable time. This is where headless ecommerce comes in handy. As the name suggests, the “headless” approach decouples the backend from the frontend and allows companies to show their product and information on the ecommerce freely.

After understanding how it is to move to digital platforms that are less costly and quicker, let us look at how such an ecommerce business model can help them enhance their customer experience.

Here are a few advantages of adopting the headless ecommerce for website development:

• Provides Seamless Integration 

Since headless online business is based on APIs, it is relatively more straightforward for companies to integrate the approach with other systems, such as CRMs, CMSs, ERPs. The APIs make it easier to transfer data quicker than the conventional business models that require plugging-in, security patches to be done. Once the integration is set up with a headless commerce platform, it will likely not need to be updated. They allow software platforms to communicate with each other more easily and foster seamless connections and transfers of data.

• Offers Design Flexibility 

As stated in the above paragraphs, the headless business model involves a significant amount of flexibility and freedom for developers to carry the development process even more seamlessly. They don’t have to worry about changing the storefront every time they change the backend because these two are built on a completely different architecture, that change one aspect doesn’t impact the other. So this particular enables the ecommerce website development companies to make their storefronts as they wish.

The benefits of headless commerce are vast. @drewzie shares key metrics of success:

✅ Can you ship more changes?
✅ Are you making more impact on the business?
✅ Does your team feel more confident about deployments?

Watch the full conversation: https://t.co/Iomfc1IWi8 pic.twitter.com/99KDLJnoun

— Mobify, A Salesforce Company (@mobify) October 6, 2020

 

 

• Gives a Bigger Room for Customization 

Nobody can deny that personalization is one of the top priorities for retailers. It is the most effective technique to reach out to various audiences and stand out from the crowd at the same time. Headless ecommerce offers opportunities to ecommerce platform owners to experiment and run multiple tests with frontend designs and provide the content and product as per their need as if tailored to them. The small steps will help you mark your presence in their hearts and perfect the user experience score. This also eases developers’ workload because they don’t have to make the adjustments to both ends of the site.

• Aids in Scaling Business

The decoupling approach helps ecommerce giants quickly and independently scale their frontend from the backend. This is a powerful tool when you observe a sudden surge in the website traffic, and you are confused about whether or not to focus on promotions and campaigns. The independent end of an online platform allows companies to focus on marketing and support and efficiently connect with various channels seamlessly.

The Closing Comments 

It is understandable that each business is different and has unique needs, and these differences must be kept in mind while seeking for ecommerce solutions. The headless ecommerce is the best alternative that will lead your company and prepare you better for future trends. Such platforms tend to have stable teams behind the APIs and the ecommerce back end, as well, and these teams will already understand the challenges that frontend developers might face. Best1Tech is a leading name in the online domain for providing the latest and relevant ecommerce development services to companies that match your audience’s expectations.

Collaborate with us now!

Holidays are the best time to drive traffic to any eCommerce website. Shopaholics eagerly waits for the day to come when they will be getting a significant discount on almost every product visible on the website.   

Well, as you already know this fact so, what should be your next step?   

The answer is choosing brilliant holiday marketing ideas.   

There are many proven tips to boost eCommerce sales. Let’s go through them one by one.  

Tips to Increase eCommerce Sales with Holiday Marketing ideas  

Tip 1: Have a holiday shipping schedule  

Having a holiday shipping schedule will inform the buyers about the deadlines of the order date. During holidays there are chances that a plethora of new customers will land on to your website and will be unfamiliar with the order deadlines.    

It’s your responsibility to let them know about the shipping details. It would be great to inform the shoppers beforehand about any delay before they shop. This will not trigger their frustration level and ease your efforts in the busy days.    

Tip 2: Offer Electronic Gift Cards  

Electronic gift cards have always proved to be a great holiday marketing strategy for eCommerce and brick-and-mortar businesses. It has always helped in bringing sales from the last-minute shoppers. Some shoppers procrastinate the gift buying process due to which the shipping cut-off date passes. But getting those electronic gift card; boosts their enthusiasm, and they do the last-minute shopping.   

We highly recommend offering gift cards throughout the year. It can be both physical or virtual gift cards. But during holidays, prefer offering virtual ones because they don’t need to be shipped and can quickly get delivered to the customers’ inbox.  

Tip 3: Engage your audience on Social media  

Promote the special holiday offer on social media. It will enhance your brand’s presence and elicit positive reactions. Make use of every social media platform that can bring you leads.    

Everyone loves getting free stuff, and the feeling spikes when they can regift it to someone. No doubt, it is one of the best ways to engage customers and expand your audience base.  

Tip 4: Make the most of Content Marketing  

Content Marketing is the cherry on the cake. The content-driven approach works wonder for both the businesses that sell to B2C or B2B customers.   

For example, if your customers are B2C, you can sort your products per customer’s persona. Like T-shirts for him or sarees for her.   

If you are B2B retailers, create free webinars, downloadable content like guides, eBook, and help them utilize their holidays efficiently.   

Content marketing allows you to flaunt your products/services. 

Last words  

To thrive in this competitive market, opt for eCommerce web development services. Such services will help you stand firm in this tech-savvy world.  

Best1Tech can help you become the winner in this eCommerce game and scale your sales with the holiday marketing strategies. We have got expertise in supporting eCommerce development, migration, integrations, and more.  

Contact us to avail our services.