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Why You Still Need An SEO Plan Of Action In 2020?

SEO is vital for the smooth running of a great website. Traffic to many search engine sites is reduced due to the pandemic, but traffic to search engines is not. People who stayed updated through the radio on the way to work now check for updates on Google. Older consumers who used to depend on their healthcare providers are now using voice assistants to get answers. Not only did our already growing reliance on search engines accelerate during COVID-19, but our already advanced search platforms are also skyrocketing.

To get benefits and attract visitors to your website or customers to your online store, your website must be listed in one of the top positions in SERPs.

SEO Action Plan For Robust Online Rankings

Diversifying and refining SEO techniques is essential to attract customers across the globe where they don’t even have to exit a search engine for the necessary thing.

Distinguish your SEO headlines

If you have a query, why this is important, think again. Many people tend to make this mistake by making the same headlines on SEO and social media. Terms and titles that work for social media don’t necessarily work well for SEO. Focus on intent and the scenario before initial headlines.

CDN synced HTML files

We are aware that the site’s loading speed is one of the most critical factors for obtaining a higher ranking on Google. If your site’s speed is slow, it tends to have higher bounce rates, which will hurt rankings. However, CDN (Content Delivery Network) comes into action. This helps a lot to speed up the loading time of the website. By executing the CDN to host your HTML files, you can distribute information much more quickly to people who visit your site worldwide.

Emphasize on video content

Video-based content is gradually making an impact in recent times, as demonstrated by social media channels’ upsurge. Users are more inclined to video content over text content. Google is making significant changes in the algorithm attributed to the rating of videos, for example; Podcast. While text content always gets more traffic, video content may soon get obscure. Video content-targeted strategies are worthwhile, especially if you want quick results.

Optimize local content

Local content is the most feasible way to rank high on Google, being the least competitive channel. Draft an SEO audit strategy. Analyze which region is creating the most traffic and try to send content in the local language to that specific region. With English rankings becoming competitive every day, exploring this option is an effective strategy to raise your traffic count.

Revamp your content

Update, add recent data, and make sure that no links are dead. Here is a simple trick to increase your traffic numbers without spending much. Just update your old content. The result can work wonders in a short time. By merely refining the user experience, you can quickly upturn your spot.

In a Nutshell,

In 2020, SEO trends play an influencing role by rewarding content experiences. At the same time, keyword relevance and backlinks are set to persist in a plan B strategy. Surprisingly, this can be attained through unique and resourceful niche content. This will result in better SERPs.

However, the new generation of consumers is looking for a solution that is close to them. The local company, which specializes in its area, can easily attract these consumers. With the emergence of competing sites, those supported by digital marketing services will receive more rewards.

So, looking to enhance your business through SEO, Best1tech is a leading digital marketing company that assists entrepreneurs in increasing leads through organic strategies and boosting revenue and traffic.

Connect now, and we shall assist you ramp up for your business.

Digital Marketing Strategies: How SEO Elements Are Favorable for Business?

There has been enough debate over choosing the right digital marketing approach. As online presence appears to be the core need, businesses are now keen on executing online marketing strategies that yield results.

Today, we will discuss some most preferred strategies to drive their online rankings and traffic. (SEO) Search engine optimization and (SEM) search engine marketing are two critical pillars of digital marketing strategy.

SEO and SEM are two terms and acronyms that are often used interchangeably, without a clear conclusion of how they are alike and how they are diverse. They have a corresponding correlation and, when used optimally, can offer excellent marketing results.

SEO is all about optimizing your website to get a rank higher in organic search results, while SEM goes beyond SEO. It includes other techniques that can direct traffic to search engines, such as PPC ads.

What Is SEO And SEM In General?

SEO is the course of improving your website search ability to get free search engine traffic. SEO is vital because an optimized website is easy to understand for the crawlers and can boost the probability of ranking higher on SERPs

SEO needs to evolve to cope with Google’s ever-changing algorithms continually. However, one thing that remains consistent is the foundation of on-page and off-page activities as its foundation stones.

While on the other side,

Search engine marketing goes beyond SEO, but it is only a subset of your overall digital marketing strategy. SEM is a digital marketing process to increase search engines’ visibility, either through obtaining organic traffic through SEO or paid traffic through PPC advertising.

SEM is more emphasized to gain visibility in search results via paid advertising on search engines. These ads are commonly known as pay per click (PPC) ads. Many other terms are used for SEM activities, including cost-per-click (CPC) ads or paid search ads.

In short, SEO follows an organic way of gaining traffic, while SEM strategies are built to target online audiences through organic or inorganic ways.

Multiple Ways Both SEO and SEM Strategies Can Be Executed

As SEO at base follows two core approaches: on-page and off-page, both have distinctive elements that need to be recognized first.

For on-page SEO, Some of the most common yet useful elements include;

  • Precisely written copy with strategic keyword research
  • Optimizing meta-data comprising image Alt tag, meta description, page title tag, targeted keywords
  • Keyword focused and identical page URLs
  • Optimized page speed
  • Social media sharing and integration in content

Similarly, for off-page SEO, elements such as

  • Effective link building
  • Social bookmarking on sites such as Reddit
  • Social media sharing
  • Article submission
  • Blog submission

Whereas, in terms of SEM, it includes

  • Creating ad campaigns
  • Landing page optimization
  • Keyword development
  • Ad copy development
  • Optimizing pre and post-campaign metric

In a nutshell,

SEM strategies are now an integral part of current marketing strategies. Other methods, such as social media, email, have their significance. Investing in SEM is turned out to be the most critical part of online marketing, thanks to the considerable potential for new leads and profits.

Search engine marketing traffic is measured as the primary source for internet traffic, as it is a targeted strategy. It is generally seen that online users typically run a query on search engines to find a specific solution, an answer to their curiosity, or mainly to explore new things.

However, SEO lays the foundation for SEM with well-optimized content that prospects and customers find useful. Without search-optimized blog content, landing pages, web pages, your SEM efforts will fail due to low quality. Obtaining high visibility in SERPs will, therefore, be extremely challenging.

Both SEO and SEM are equally interlaced when it comes to online marketing.

For more comprehensive coverage on the above services, connect with Best1tech. We offer result oriented and traffic guaranteed digital marketing services for all niches.

Collaborate now! 

Guide: Learn how to create a successful app like Netflix

Wishing to create a successful app like Netflix? If you nodded to yes, then you are at the right place. In our proceeding paragraphs, we will explore the platform’s diversity, why the app is gaining popularity, and how to create one.  

So, without further ado, let’s get started.  

Why is Netflix gaining popularity? 

Binge-watching is a new fact that has grabbed millennials’ attention. Today viewers wish to get hooked to something worthy of their attention, and the desire is well-addressed by Netflix. This platform is drawing viewers from across the world, as its services are available in more than 190 countries. Known to provide the world’s leading subscription service to watch movies and TV episodes on the same platform; it allows streaming of rented and licensed content on Blu-ray discs and DVDs via email.  

One of the surveys conducted by Netflix states that 61% of the participants said they binge-watch regularly. You would also like to know that by 2025, the global video streaming market is estimated to be worth over $125 billion. 

Closure look at Netflix 

Netflix, the video streaming industry leader, has started its journey in 1997 as a DVD-by-mail company. Today Netflix has more than 118 million paid subscribers, out of which 67.1 million subscribers are from the United States and Canada. However, you cannot expect this level of public recognition to happen overnight. It took more than ten years for Netflix to stand at the present position. 

Wondering how Netflix did that? Let’s dig a little deeper.  

Reed Hastings and Marc Randolph, founders of Netflix, launched a webpage in 1998. The platform soon changed from a ‘Pay per rental’ to ‘Monthly Subscription’ model. Then in the mid-2000s, Netflix focused on online streaming services, and yes, they made it. 2007 was the year when Netflix finally introduced the streaming service, which we know today. Netflix revenue is estimated to be 2,015.6 crores USD in 2019. 

Benefits Netflix offers to its Users 

Netflix’s value proposition has four essential elements discussed below:  

  • Accessibility: Netflix delivers video across different operating systems, platforms, and devices. With this approach, the company is maximizing its fan base. Subscribers can enjoy their favorite video content via tablets, browsers, and other devices.   
  • No ads to interrupt: Users who have availed the premium subscription enjoy the online video streaming without ads. While the ones using the free account will be showed ads. Well, no one would like to get interrupted amid the playing video. Hence, the users buy a subscription.  
  • Original content: Netflix’s users enjoy all-new original content on the platform. The company broadcasts third-party publisher’s shows and exclusive programs. Besides, users may find some in-house shows which aren’t available on other platforms.  
  • Recommendation algorithm: It is another value offered by Netflix. As the platform has thousands of available shows, the recommendation algorithm helps users find relevant content and enhance viewers’ engagement. 

Netflix generates essential revenue via subscriptions. They offer three types of subscriptions plans, which are: 

  • Basic 
  • Standard  
  • Premium 

Users can choose any of the plans as per their requirements.  

Step-by-step guide to creating an app like Netflix    

Step 1.  

Find your niche  

The very first step is to decide on your niche. Some of the profitable niches are mentioned below: 

  • Entertainment 
  • Education 
  • Fitness 

The above three are the trending niches that can give you long-lasting business benefits.   

NOTE: ‘How to’ videos are evergreen. 

Step 2.  

Checkout content availability  

Once you have finalized the niche, decide on content availability. Figure out whether you want to create your own videos or would like to use other distributors’ videos. In case you are willing to work with video distributors, you must get a license for public performance. There are two ways to manage either you rent a movie from the authorized distributor with licenses or contact the copyright holder. Worry not; both the choices are legit. 

Step 3.  

Choose the monetization model  

There are three monetization models you can choose from:  

  • Pay-Per-View: As the name suggests, in this pricing scheme, viewers will pay for each video to watch. This model is best if you want to create a platform for trade shows, sports events, concerts, etc.   
  • Advertising: In this model, you can charge other companies for running advertisement videos on your platform. Well, this strategy will become fruitful only when your platform becomes famous.  
  • Subscription: This is the model of how Netflix makes essential money. Your subscribers will be charged as per the selected plan. For example, if you offer 3 months’ subscriptions, your subscribers will renew their subscriptions after 3-months to continue using your services. When subscribed, users will get access to the content. Make sure to release new content on a regular basis. 

Step 4.   

Pay attention to video streaming app requirements  

If you want to make the most of your app, you need to check out its performance. Have a look on the following performance characteristics: 

  • Internet Speed – Internet Speed matters a lot in a video streaming app. To stream a standard definition movie, you require an internet speed of more than 2 Mb/s. But to stream HD, 3D, or 4K, the internet speed needs to be much higher. 
  • Network connectivity – A video streaming platform isn’t easy to grow overnight, but you can expect it to grow in the future. To achieve the same, you must integrate a content delivery network (CDN) to your service. The CDN can broadcasts videos to subscribers via a server network. 
  • Security – To develop a successful app, make sure your content is protected from unauthorized access across user devices. To ensure proper safety, consider the following points: 
  • Token security: It prevents access to the videos of a 3rd-party source without your approval.  
  • Network background: It provides 24*7 content availability and monitoring, even in the case of server failure.  
  • Domain restriction: It locks content to a specific domain. This feature doesn’t allow other users to see the embedded link in the source code and prevent it from inserting it into another website or platform.  
  • Watermarking: It offers an extra level of live stream security. This will highlight the rights to your content, etc. 
  • Payment gateway – For better user experience, it’s essential to provide your subscriber with various payment options. It’s better to use the popular payment solutions to ease your customers’ payment gateway. 

NOTE: Do not forget to develop an on-demand streaming service MVP  

Step 5.  

Accumulate feedback  

The last step in our bucket is to accumulate user feedbacks. To do it in a better way, define your process. Like first look, how your customers are reacting to the existing features. Then take the next step to ask them what features they would like to have. This will help you in understanding users’ perceptions, and you can improve your app experience. You can use social media, email surveys, or pools to gather feedback.  

Wrapping up  

Netflix is one of the leading media industries. The subscription-based model has helped the company to grow its presence.  

If you are looking forward to developing a successful video streaming app, let apps like Netflix be your role model. Once you have a clear visualization of your app, you can start the development process. If not possible, consider hiring one of the best mobile app development companies to bring your idea into reality.    

Best1Tech is a mobile app development company with the intention to help your business grow leaps and bounds.  

Contact us to discuss your project. 

Apple’s “Hi Speed” Event: iPhone 12, HomePod Mini features, Prices

With a series of Apple events happening this quarter, the holiday season would have loads of Apple products to shop. The previous “Time Flies” event revealed a pack of Apple Watch Series, iPad Air, and Apple One subscription-based service.

At the 13Th October virtual launch event, Apple uncovered the most awaited four iPhones and a HomePod Mini. The event’s invitation depicted a lively design with the phone maker’s logo and a message stating, “Hi, Speed.” Well, the design peaked the expectations of Apple user’s for upcoming smart home devices and headphones.

The launch of HomePod Mini was quite expected this time, as the contest for smart home speakers getting fiercer with Amazon and Google’s Nest.

So What Apple Brought To The Table This Time?

The iPhone 12 series has a total of four models in its portfolio,

  • iPhone 12 Mini

iPhone-12-mini

  • iPhone 12

iphone-12

  • iPhone Pro

iPhone-12-Pro

  • iPhone Pro Max

Pro-Max

The whole line comes with the company’s new A14 Bionic processor, released for the iPad Air in September, and a new, square design that mimics the iPhone 4 and the latest iPad Pro models. The old OLED display is replaced by Super Retina XDR display and eventually switched for all four models. Moreover, this series comes with multiple camera options, but that depends on the model you choose to buy. The iPhone 12 Pro Max comes with the most advanced collection in the line, including a LiDAR sensor.

Display

The screen sizes range from 5.4 inches and 6.1 inches on the iPhone 12 Mini and iPhone 12, respectively, to 6.1 inches and 6.7 inches on the iPhone 12 Pro and 12 Pro Max. Respectively the iPhone 12 and 12 Pro have the same screen size. Both models also share the same display type. Both the models stand apart when it comes to camera and case material; aluminum and stainless steel. Also, Apple claims 4x enhanced drop performance with its integrated ceramic shield display.

Camera

The all-new iPhone 12 series comes with a Night Mode feature to its lens with front-facing and ultra-wide cameras. Apple iPhone 12 Pro is installed with Deep Fusion to all cameras and wide, ultra-wide, and telephoto features.

The new LIDAR sensor integrated with iPhone 12 Pro and iPhone 12 Pro Max extends developers’ capabilities to create AR applications and enhance overall camera experience, even low light situations.

Flagships features

iPhone 12 series now come with 5G support, which is possibly a move to keep it aligned with future network advancements.

The iPhone 12 can be wirelessly charged, but Apple has added a new MagSafe feature that uses magnets to keep the wireless charger in place, ensuring a good range of Qi coils. The iPhone 12 charges up to 15W, which is double the previous speed of 7.5W.

Let’s turn to HomePod mini,

homepod-mini

Amazon Echo and Google Home devices’ sale shows that there is still a huge market for smart speakers. According to Strategy Analytics, Apple captured 4.7% of the smart speaker market in 2019 and shipped approximately 2.6 million units as Christmas approaches.

The company also announced the launch of a smaller, cheaper HomePod. It will be spherical aesthetical and dimensionally with much more practical experience. The speakers can also be paired to create a stereo pair, and Apple takes advantage of the speakers’ ability to speak to other devices in the Apple ecosystem.

Now, let’s speak about the pricing range of the iPhone 12 and HomePod Mini.

  1. iPhone 12 Mini – $699
  2. iPhone 12 – $799
  3. iPhone Pro – $999
  4. iPhone Pro Max – $1099
  5. HomePod Mini – $99

Apple is probably working on new tech and products, and we can surely expect to come.

Top- 4 Ways Headless Ecommerce Helps Scaling Up Ecommerce Development Services

Catering to modern customers was not so easy before. All curtesy to the web and Internet of Things (IoT), today’s digital platforms have made it possible to cater to customers’ needs and provide them solutions they have never seen before. The ecommerce website services must be able to entice their target audiences that have moved to other shopping touchpoints. The headless ecommerce is a way forward that helps companies woo their customers without making much effort in the backend architecture.

Headless Ecommerce Enables Companies to Offer the Best Ecommerce Development Services

The online world competition has become fiercer than ever, and companies operating in ecommerce have to rely on the business models that help them give an edge over the others in faster, more responsive, and customer-centric platforms. Since most shopping is done through mobiles, social media, and various channels, companies must pay customers’ attention back to websites. Thus, traditional ecommerce is not sufficient to adapt to these new touchpoints in a reasonable time. This is where headless ecommerce comes in handy. As the name suggests, the “headless” approach decouples the backend from the frontend and allows companies to show their product and information on the ecommerce freely.

After understanding how it is to move to digital platforms that are less costly and quicker, let us look at how such an ecommerce business model can help them enhance their customer experience.

Here are a few advantages of adopting the headless ecommerce for website development:

  • Provides Seamless Integration 

Since headless online business is based on APIs, it is relatively more straightforward for companies to integrate the approach with other systems, such as CRMs, CMSs, ERPs. The APIs make it easier to transfer data quicker than the conventional business models that require plugging-in, security patches to be done. Once the integration is set up with a headless commerce platform, it will likely not need to be updated. They allow software platforms to communicate with each other more easily and foster seamless connections and transfers of data.

  • Offers Design Flexibility 

As stated in the above paragraphs, the headless business model involves a significant amount of flexibility and freedom for developers to carry the development process even more seamlessly. They don’t have to worry about changing the storefront every time they change the backend because these two are built on a completely different architecture, that change one aspect doesn’t impact the other. So this particular enables the ecommerce website development companies to make their storefronts as they wish.

 

 

  • Gives a Bigger Room for Customization 

Nobody can deny that personalization is one of the top priorities for retailers. It is the most effective technique to reach out to various audiences and stand out from the crowd at the same time. Headless ecommerce offers opportunities to ecommerce platform owners to experiment and run multiple tests with frontend designs and provide the content and product as per their need as if tailored to them. The small steps will help you mark your presence in their hearts and perfect the user experience score. This also eases developers’ workload because they don’t have to make the adjustments to both ends of the site.

  • Aids in Scaling Business

The decoupling approach helps ecommerce giants quickly and independently scale their frontend from the backend. This is a powerful tool when you observe a sudden surge in the website traffic, and you are confused about whether or not to focus on promotions and campaigns. The independent end of an online platform allows companies to focus on marketing and support and efficiently connect with various channels seamlessly.

The Closing Comments 

It is understandable that each business is different and has unique needs, and these differences must be kept in mind while seeking for ecommerce solutions. The headless ecommerce is the best alternative that will lead your company and prepare you better for future trends. Such platforms tend to have stable teams behind the APIs and the ecommerce back end, as well, and these teams will already understand the challenges that frontend developers might face. Best1Tech is a leading name in the online domain for providing the latest and relevant ecommerce development services to companies that match your audience’s expectations.

Collaborate with us now!

Holiday Marketing: 4 Tips that Can Increase Your eCommerce Sales

Holidays are the best time to drive traffic to any eCommerce website. Shopaholics eagerly waits for the day to come when they will be getting a significant discount on almost every product visible on the website.   

Well, as you already know this fact so, what should be your next step?   

The answer is choosing brilliant holiday marketing ideas.   

There are many proven tips to boost eCommerce sales. Let’s go through them one by one.  

Tips to Increase eCommerce Sales with Holiday Marketing ideas  

Tip 1: Have a holiday shipping schedule  

Having a holiday shipping schedule will inform the buyers about the deadlines of the order date. During holidays there are chances that a plethora of new customers will land on to your website and will be unfamiliar with the order deadlines.    

It’s your responsibility to let them know about the shipping details. It would be great to inform the shoppers beforehand about any delay before they shop. This will not trigger their frustration level and ease your efforts in the busy days.    

Tip 2: Offer Electronic Gift Cards  

Electronic gift cards have always proved to be a great holiday marketing strategy for eCommerce and brick-and-mortar businesses. It has always helped in bringing sales from the last-minute shoppers. Some shoppers procrastinate the gift buying process due to which the shipping cut-off date passes. But getting those electronic gift card; boosts their enthusiasm, and they do the last-minute shopping.   

We highly recommend offering gift cards throughout the year. It can be both physical or virtual gift cards. But during holidays, prefer offering virtual ones because they don’t need to be shipped and can quickly get delivered to the customers’ inbox.  

Tip 3: Engage your audience on Social media  

Promote the special holiday offer on social media. It will enhance your brand’s presence and elicit positive reactions. Make use of every social media platform that can bring you leads.    

Everyone loves getting free stuff, and the feeling spikes when they can regift it to someone. No doubt, it is one of the best ways to engage customers and expand your audience base.  

Tip 4: Make the most of Content Marketing  

Content Marketing is the cherry on the cake. The content-driven approach works wonder for both the businesses that sell to B2C or B2B customers.   

For example, if your customers are B2C, you can sort your products per customer’s persona. Like T-shirts for him or sarees for her.   

If you are B2B retailers, create free webinars, downloadable content like guides, eBook, and help them utilize their holidays efficiently.   

Content marketing allows you to flaunt your products/services. 

Last words  

To thrive in this competitive market, opt for eCommerce web development services. Such services will help you stand firm in this tech-savvy world.  

Best1Tech can help you become the winner in this eCommerce game and scale your sales with the holiday marketing strategies. We have got expertise in supporting eCommerce development, migration, integrations, and more.  

Contact us to avail our services.  

5 Effective SEO Strategies that will Help you Rank on Google

Do you wish to rank on Google’s first page? Well, every business out there is hoping the same. Ever thought, how to stand out amidst this cutthroat competition? The answer is by using proper Search Engine Optimization (SEO) strategies.  

Turning eyeballs isn’t a challenging task if you have something different and interesting to offer the viewers.   

The very first step to rank on Google is to trust SEO. Gaining organic traffic isn’t everyone’s cup of tea. You need to be regular and updated with the Google algorithms. It is a known fact that SEO drives worthy leads, but make sure to have a proper marketing strategy. If you find it difficult, approach any digital marketing company with proven records in driving sales via SEO.  

Now it’s time to walk you through the paragraphs for which you are here.  

5 Effective SEO Strategies to Kick-start your Ranking Journey  

Use long-tail keywords  

Google prioritizes long-tail keywords because this is how users search the Internet. You need to understand that when someone searches on Google, they are not focused on placing the keyword; they type their queries. And if your website has any relevant information on the user’s concern, you increase the chances of getting ranked.  

For example, if your target keywords are:  

  • Apparel design software  
  • Digital Marketing Service  

Users’ may search their query as:  

  • Affordable apparel design software  
  • Best digital marketing service in Pune  

In the above example, your content stands a chance to show on Google because you offer something of their concern.   

Hope it cleared the air.   

NOTE: It is better to understand users’ perspective to search and use long-tail keywords accordingly.  

Asking for Reviews will help  

Before buying any product, shoppers look for reviews. Reviews are a symbol of loyalty. The users’ who have used your products/services will love to share their experience if you ask them. Always look for a chance to ask reviews.   

You can send it on the mail or create a bit.ly link to visit the Google review section or use your website’s footer. Even you can approach any social media platform that’s working great for your brand.  

After getting the reviews, make sure to revert. Doing this will let your customers feel noticed and encourage them to come back again.  

NOTE: Do not fear of any negative feedback. It will only help your brand to become the best version of itself.  

Make use of quality pictures  

Uploading quality pictures is always helpful. Customers visiting your website in a hurry, avoid reading the content. By uploading relevant images with eye-catchy text that has a call to action can grab their attention, and you can buy their time to go through the website thoroughly.  

Quality pictures work great for Google My Business (GMB). It helps in local rankings. Presenting a plethora photo of your business or the product/service will improve customers’ engagement.   

Then why wait? Take out your smartphone and do the deed.  

NOTE: Ensure that you pin the images used on Pinterest. By doing this, if someone clicks on the picture, it will be diverted towards your website.  

Add FAQs  

Another best way to engage your customers is to provide FAQs on your website. Try to answer all the general queries which a visitor might have if visiting for the first time. Also, you won’t like to be contacted asking for the basic information.  

Customers’ who are really interested in using your product/service will go through those FAQs and will contact you for business-related queries. That sounds pretty motivating. Isn’t it?  

NOTE: Providing FAQs will generate users’ interest and can help in getting organic results.  

Never hesitate in backlinking  

Whether it is internal linking or external linking, never hesitate in inserting them. They work great in generating leads. It also gives credibility and promotes trust among the viewers. It’s better to use more number of internal links than the external links.  

So, how internal linking works? Here’s the image to answer. 

NOTE: Try to keep relevancy.  Do not overdo any of the two—especially the external ones, as you don’t want to divert the traffic to others’ websites.  

Take away  

The above pointers were the five effective SEO strategies that can help a business rank on Google. If followed efficiently, no one can stop your appearance on the first page. 

Cheers to your upcoming rankings and leads.  

Before taking your leave, if you are looking forward to approaching one of the best digital marketing companies that can help you grow with proven SEO strategies, then Best1Tech is the name to consider.  

Contact us. We would love to boost your SEO activities. 

Magento Development Services (Version 2.4): Key to Boost your Business Graph

In the present scenario, COVID-19 pandemic has wreaked havoc among the citizens, while on the other side, it has boosted the demand for Magento development services. Today, the way people shop has changed. According to McKinsey’s recent research, around 90% of B2B decision-makers anticipate that the prevailing digital and remote model will last longer, and 3 out of 4 (both prospects and existing customers) believe that this new model is as successful or more than pre-COVID-19.  

Considering the rising demand, Adobe released the latest version of Magento, which is Magento 2.4. This version is released to boost e-commerce business that provides new opportunities and prepares current commerce for the upcoming future.  

Major highlights of Magento 2.4 version  

The latest version of Magento 2.4 is majorly focused on: 

  • Improving security  
  • Enhancing the performance  
  • Platform updates  
  • Enabling adaptation and growth  
  • Infrastructure and performance improvements  

This updated version emphasis the urge of frequent and timely update to improve customers’ experience by meeting their shopping behaviors.  

Let’s discuss the Magento 2.4 version enhancement for the online vendors and merchants in our proceeding paragraphs.    

Buy online, pick-up in-store (BOPIS)  

Since March, the Adobe Digital Economy Index has reported a spike in buy online, pick-up in-store (BOPIS) orders. The implementation of BOPIS can help local businesses to get back their values and encouraging buyers to return to your store and place orders. In Inventory Management, merchants can undoubtedly choose which physical inventory areas are qualified as a client pickup area. During checkout, customers can rapidly discover a location close to them. Customers will be informed when to pick up their orders with a single click. One can find such advantages both in Magento Open Source versions and Magento Commerce.  

Merchant-assisted shopping  

As a B2B company, you must assist your customers who are new to the online purchase process. This Merchant-assisted shopping functionality will enable sellers to improve customer engagement and help them get a smooth transition in their buying process. This functionality conveys great help by logging in as a customer from the Magento Admin. Having access to the buyer’s experience enables the rep to support them in multiple ways like: 

  • Troubleshooting the buying process like helping them find any particular product, going to their wishlist, etc.  
  • Save customers’ time by assisting them to customize, create orders, handle administrative tasks, etc. 

Efficient Operations  

Today’s e-commerce landscape needs to be efficient and automated. The new version of Magento 2.4 has it all. It helps sellers to work efficiently and expand their business presence. The following are the added advantages you get:  

  • Business Intelligence  
  • Inventory Management  
  • Streamlined Shipping  
  • Order Management and Customer Service  

New Media Gallery  

With increasing numbers of online shoppers, merchants need to provide the right value to the customers. Engaging visitors with fresh content can help, but it can be a time-consuming process. Hence, to ease the approach, the latest version of Magento is of great help. It provides a creative flow, keeps the content fresh, allows search, filter, and even sort images up to 30 times faster than the previous version features.  

Improved performance  

A vast traffic surge on any ecommerce website is a known fact. But it can be lethal for your brand’s image and site performance if not taken into consideration at earliest. With the updated version of Magento, this problem will not bother any further. Magento 2.4 boosts websites performance and provide several improvements like:  

  • 40% faster page loads during a massive traffic surge   
  • 30% faster speed during add-to-cart  
  • 50% faster reordering and checkout  
  • Improved customer data section  
  • Enhanced image loading time, etc.  

To learn more about Magento 2.4 and how it can help your business grow, explore our services. Best1Tech is one of the leading Magento Development Companies. We have a proven track record in assisting merchants in making the most of our Magento development service.  

Contact us now. 

6 Things to Consider before Starting an E-commerce Website

Amidst this coronavirus pandemic, when social-distancing and e-wallet are becoming new normal, the demand for an ecommerce website is growing. There was a time when shopping online marked customers’ convenience and sometimes luxury, but now it has become a necessity. The e-commerce business has been growing for a while, but its demand has surged in the present scenario.  

Today, many aspiring entrepreneurs are planning to launch a new ecommerce website from scratch. But before joining the league, one must plan the pre-launch, launch, and post-launch phases. Also, it will help if you do initial research and plan marketing strategies.   

Here is the list of 6 important things to know before starting an E-commerce website.   

Do market research   

For entrepreneurs (experienced or budding), performing thorough market research should be the first step. Analyzing the current market scenario will give an idea about your competition. For example, if some locality already has a well-established grocery store, then you don’t want to come with the same idea. Maybe, you can start a restaurant and attract more customers. In case if you have a well-established business, then going online will be an add-on in your profit.   

Your initial research should answer the following:   

  • What to sell?   
  • Who to sell?   
  • Where to sell?   

Know your target audience   

Once your initial research is done, you need to research about the target audience. Understand their needs, buying preferences, and what makes them buy any product. For better ecommerce results, you should know your audience’s,   

  • Demography   
  • Geography   
  • Culture   
  • What digital wallet applications or online payment system they use? Etc.   

Knowing their preferences can drive you great results.   

Know your competitors   

As mentioned earlier in the initial paragraphs, knowing the competitors will help you take a firm foot ahead and your marketing strategy. A thorough analysis will let you know your competitor’s business process, production plan, purchase plan, selling program, finance plan, etc.   

Accordingly, you can figure out what will work great for your business. 

Payment process & order tracking    

A well-designed ecommerce website gives seamless access to the payment process. As an ecommerce business, you need to make sure that your customers can use any payment mode. Some of them are Amazon Pay, PayPal, Paytm, etc. Make sure that your website has that order tracking section once the order is confirmed. A seamless website experience can encourage the audience to order more and more.   

Return policy   

Managing returns can sometimes be the biggest roadblock for any business. But before providing this section, figure out whether it will suit your ecommerce business or not. If found suitable, make sure the website has a transparent return policy. This will help the honest customer quickly return any unwanted goods or ask for replacement or money return.   

Promotion   

Promotion is a must to gain popularity for your store or ecommerce website. Hire a marketing team to do it the right way. If your advertisement isn’t done efficiently, you may be overlooked by many potential customers. To get their attention, you have to be visible. And an expert marketing team will surely fill up that void for you. Set a marketing budget and allow the marketing team to do their best.   

Conclusion   

Ecommerce is a goliath industry with a bright future.   

Interested in having an ecommerce website? Best1Tech is the company to choose from. We are a team of adept professionals who are known to create a well-designed ecommerce website. Our ecommerce website development services are focused on providing the best user-interface and conversion-rate.  

Contact us to know more.  

Android 11: Things That Developers Shouldn’t Miss

After offering the developer preview and the public beta, Google finally launched Android 11 through the stable channel. The update is rolled out for Google Pixel devices, followed by selective phones from OnePlus, Xiaomi, Oppo, and Realme.

Whether better or worse, Android 11 is very similar to Android 10. As such, you may not notice many differences when booting for the first time.

Below are some new features that make this latest version of the operating system the best yet.

Top 6 Android 11 Features Define Conversation And Futuristic Integration

  • Official screen recorder for Android 11

The screen recording function is found in the Quick Settings thumbnails. You tap the screen recording feature, which offers you a few options before you start recording. For example, you can choose whether your screen taps should be recorded along with recorded audio.

 

  • Dark theme scheduling

You can now make changes in the dark mode. Google finally introduced a native dark mode on Android 11. Users can now get a dark theme using one of two different metrics. You can program a dark theme to turn on or off when the sun goes down or rises. You can also define a custom schedule to activate dark mode if required.

  • Chat bubbles

Google designed Android 11 to be communication-oriented, so its main features are notifications, chat apps, and other chat-related systems.

Chat bubbles first appeared on Android 10. For some reason, however, Google did not prioritize them and disappeared in the background when the stable version of the operating system was released. Now, however, the chat bubbles are here on Android 11 and take center stage.

  • Android Auto Wireless

Fortunately, on Android 11, any smartphone with the operating system can take advantage of Android Auto wireless connections. The only limitation is that your car’s central unit must support the function. Of course, this will still be a significant constraint for those who own vehicles that are a few years old, but it will begin the transition to any Android Auto experience that will turn out to be completely wireless.

  • Smart device control

People are integrating smart home technology at the places where they dwell. Responding to this growing trend, Google added a new section on Android 11 that makes it easier to control your various devices without opening an application.

  • Automatic reset and One-time permissions

When you install an app for the first time, Android 10 asks if you want to permit an app all the time, just when you use the app or not. It was a big step forward, but Android 11 gives the user a comprehensive control, only granting permission for that specific session.

On the other side, Android developers should also be aware of advancements in OS.

APIs With The latest Android 11, Developers Shouldn’t Miss

There are multiple APIs and modifications at the developer’s side, and patchwork comes with Android 11.

  • BiometricPrompt API
  • Call Screening
  • Display Cutout APIs
  • 5G APIs
  • Animated HEIF Support
  • Hinge Fold API
  • Binder Caching
  • Variable Refresh Rate
  • Compatibility Tools
  • APK Sideloading Permissions
  • Quick Access Wallet
  • Auto Low-Latency Mode
  • Share to Print

However, as the world gets digitally outfitted in this digitization phase, it is also crucial for businesses to stay in-sync with the latest developments and keep their business apps running.

Best1Tech is the leading mobile app development company working closely with the businesses that run operations through apps. We offer out-of-the-box solutions that drive the app-based economy.

Contact us now!