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Why You Should Embrace Digital Marketing Services For Foreign Markets?

Ultimately, every small business owner wants their business to grow more and more. But how do you turn a small business into a large company? What are the most effective tips for expanding small businesses to expand a business beyond its current status?

Starting a business is one thing; another is knowing how to build a business. But knowing how to grow a business is extremely important if you want to maintain your business’s success and financial well-being. If you cannot grow and scale your business, you will be at risk of falling behind if the market changes or if a competitor dismantles your business.

However, it can seem just as daunting to grow your business. This means working even harder than you already do, perhaps hiring additional employees and even getting finance to cover the additional cost towards business expansion. While adopting new technologies, result-centric online marketing services, and mainly dedicated SEO services, many businesses can expand their perimeters to global level.

According to Statista, by February 2020, around 13% increase in digital marketing budget was reported in contrast to 2019 August.

Still, businesses seem to be more optimistic about their expansion plans. Below are some benefits of taking your business overseas

Advantages of Expanding Your Business Internationally

Digital Marketing Services

Leaving your current boundaries and extending it to new horizons is expected to be a challenging task, built also comes with a pack full of merits.

Let’s learn what they are,

You get a pool of potential customers.

Business expansion has the potential to expose its products and services to a wider audience. By expanding your customer base, you can convert more customers and improve your sales. This leads to greater profits. As your team members, customers are important for the success of your business.

More finance opportunities

Successful expansion of your business can put you in a favorable position to obtain the necessary funds. This financing can be a lifeline for your business during the expansion process, and once the expansion has taken place, you can return to it. A company with a solid financial position and greater market share can usually obtain financing without problems.

Taping more markets 

The expansion can allow you to move your company to another region, state, or even abroad. If relocation is an option, consider the benefits. You can get better access to customers, an important aspect to keep in mind when considering a change.

What to Do First Before Entering a New International Market

Planning any international venture often comes from businesses with healthy balance sheets, significant sales figures, a talented team, and loyal customers. But following this trail reaps mixed results. It works both ways.

So once you finalized tapping a new international market, there is one thing you need to do right now.

Strategized before entering the new market

You might have a healthy rapport with your local customers, but it is essential to think about how you will build that same relationship in another country where you no or little reputation. Consider a factor that is your company capable enough to hold the momentum on a long-term basis.

We don’t wish to demotivate your plans, but it is best to analyse every point of risk and challenges.

Some common challenges you may face in the new international market include,

  • Cultural barriers
  • Compliance and taxation
  • Fierce local competition
  • The operational risk with the required talent

Do not get terrified; the intention here is to get into the international market with every point checked and not meeting any unplanned scenario. Have a backup plan for you every strategy drafted to enter a new international border.

Moving ahead, once your entry strategy is in place, it is now time to figure out a robust marketing strategy.

This is where the power of digital marketing services comes into action.

Why Digital Marketing?

Digital marketing is one of the fascinating things that have occurred to companies for a long time. Small and medium-sized companies, to be specific, took advantage by leveraging the sales and marketing processes that were earlier accessible only to large companies with a huge marketing budget.

Overall, online marketing offers small businesses up to three and a half times more opportunities to expand their workforce and expand their businesses. It acts like a booster for your business, propelling you much faster and more profitably than other methods.

Types of Digital Marketing You Can Use

Online marketing is one cornerstone of any strategy that nurtures digital engagement and revenue generation. Thus, the options are wide enough to choose from.

  • Pay-Per-Click (PPC) marketing
  • SEO (Search Engine Optimization)
  • Content marketing includes blogging & article writing
  • Content offerings such as whitepapers, eBooks, etc
  • Video production
  • Email marketing
  • Social media marketing

How Digital Marketing Influences International Business Expansion

Digital marketing has modernized the approach of doing business locally. It is now possible to expand globally with considerably low costs. The e-commerce industry’s surge, clubbed with affordable international deliveries and progressively tech-driven digital platforms, is constantly eroding financial barriers between international consumers and local businesses.

Digital marketing services prepare you to compete on equal terms with the big giants. Your operations might attain a lower margin but still get great results.

Considering the digital market’s importance to enter a new international market, it is important to note a full proof digital marketing strategy.

Let’s discuss,

Tips for Effective Digital Marketing Strategy for International Business Expansion

Before rolling out your digital marketing strategies, go through policies set by local officials. Picking the right location becomes an integral part here. Choose countries that leverage favorable business policies and are tech-literate.

Use Localized PPC

Running PPC campaigns in the international market is an ideal way to expand your brand abroad. To succeed, you must overcome language barriers and understand cultural differences in the desired market. Other cultural considerations include adapting your PPC ad campaign to the most used device in a specific location and considering the time slot where chances of gaining conversion are high.

Focus On Automated Targeting

Automating processes that normally require a lot of time and resources contributes significantly to developing an effective marketing strategy. Companies will increasingly rely on marketing intelligence for this. Automated coordination of ads, broadcast schedules, and data-based channels helps initiate targeted interactions with end customers. Due to daily routines, changing spending habits can be resolved quickly with automated multichannel segmentation, such as mobile push notifications.

Authorized Local Website Domain

As we are rapidly adopted digitization, having a local website domain plays a critical role in coping with the search engines. Consider ccTLD (country-coded top-level domain) as it depicts feelings for local customers.

Use Customer Analysis as a Base

Data has become an even more fundamental resource for marketers as it is a valuable customer information source. The closure has strengthened digital business models that can only be integrated into an effective cross-channel strategy using innovative technologies. Using customer analytics, you can collect and analyse relevant data and touchpoints to enable targeted optimization. Companies that can intelligently collect and analyse their primary data throughout the customer journey have a competitive advantage.

Emphasize On Social Engagement

Social media platforms narrow down your paths to the targeted audience by creating your profiles, posting regularly, and connecting with your followers. If you haven’t already, you need to develop a global and regional social media strategy that aligns with your digital and content strategy. When speaking to an international audience, consider where your audience is indifferent demographic categories.

Benefit From a Personal Approach

It is essential to have a personalized approach that adapts to the situation of each user. Using data to segment customers into multichannel profiles and using associated granular marketing on websites and other communication channels, marketers are much more likely to increase their conversion rates. Brands will adapt their offers for impulse purchases based on their customers’ interests and preferences. Sites should use applications such as resizing images and attractive graphics.

So these were some of the best strategies related to digital marketing you can use for business expansion. Well it does take time and money to some extent, but results are sustainable.

Over to you,

Things are constantly changing in the business world. New products and technologies are under constant innovation. Market trends are changing faster than most can keep up, so if your company can keep up, you’ll have a great opportunity. By being open to new ideas and perspectives, your company can connect with partners and customers in your destination country. If you approach new ideas wisely, execute those that match your business objectives, and reject the others, you can keep your business expansion plans running effortlessly. This also helps in enhancing your business in the home market.

Need an Expert Digital Marketing Company?

Best1Tech is the leading digital marketing consultant, providing companies of all sizes with effective advice and support to get their business back on track through wide range of marketing services.

Collaborate now!

Gear Up Your eCommerce Website For Hoilday Sale 2020

Have you missed the preplanning phase to kick start your festive season? The best time to plan your holiday season for the ecommerce business is the period between June or september. Well you are not that late to start. But acting fast on your ecommerce store optimization should be your priority now. There are loads of things to do to make this shopping season a flourishing one.

Giving a thought of taking a lenient approach for this lucrative phase might give a direct advantage to your competitor. According to Deloitte insights, Around 40% US adult shoppers said they preferred buying online in this pandemic. Moreover, 42%  of US online shoppers hinted that they would less prefer in-store shopping even after the lockdown restrictions are relaxed.  This indicates that  drastic shift in consumer’s way of shopping will be interesting factor to look at. This consumer’s mindset could impact the brick and mortars , but could a great opportunity to those running their stores online.

Lets check some interesting facts and stats about the holiday season and analyze the shopping trend consumers follows;

Statistics and facts of Holiday Sale

  • Deloitte predicted holiday e-commerce sales to swell by 25% to 35%, ranging between $182 billion to $196 billion. This is year-over-year growth online of 14.7% in 2019, with sales attaining $145 billion
  • According to emarketer, Ecommerce held 28.2% of total retail sales in holiday season, breaking the 25% mark for the first time. Total retail sales for the season reached to £99.26 billion ($132.33 billion)
  • 2019 turned out to be the first holiday season to reach the trillion-dollar mark in retail segment. Both e-commerce and Brick-and-mortar retail spending attributed to $1.007 trillion. (eMarketer)
  • Online spending in the U.S. increased by 13.1% with a total of $142.5 billion spent. (Adobe)
  • Deloitte states that When asked how they’d split their holiday shopping, 59% consumers indicated they’d use the online shopping
  • The holiday shopping statistics indicated by Statista state that, in 2019, based on the device majority of the ecommerce spending was done through desktop (60.4%), mobile (34.5%), and tablet contributing with 5.1% sales

Running an online sales is the most common technique and standing out gets more challenging in the market.

If you wish to grab a big piece out of it and maximize your profits, below are

Strategies To Prepare Your Ecommerce Store Upfront

  • Know your audience – When you open an online store, you also open your customers’ demographics. But that does not mean that you should try to attract everyone. Organize your target audience carefully to know who you are marketing to. It can also affect the products you want to include in the online store.

Know your audience

  • Get more technical – While it may be tempting to go through the development phase to start selling, but it could land your customers with package full of errors. Despite plan a schedule build the store and try testing it through angle. Make sure your payment methods are working correctly, and your customers receive an immediate confirmation email.

Get more technical

  • Value you customers with surprised packaging – Determine in advance how you will package your products and order materials. It may be a good idea to ask for more than you think you need, which can help avoid delays. Protect your label printing methods and find the most economical shipping option.

Value you customers with surprised packaging

  • Sum up all selling channels – Since some of your local customers maybe switching to online shopping, make sure that product and prices descriptions are the consistent across all platforms. Make sure buyers are aware that taxes and shipping costs can affect the price.

Sum up all selling channels

  • Leverage personalization – When your first customer clicks on your e-commerce site, they should have access to a user-friendly shopping experience. That is why it is essential to think about the customization options that they can access. For example, you can automatically generate a list of store suggestions when a user clicks on your store.

Leverage personalization

Moreover, one universal rule to lure your target customers is to become their preferred target first,

Offering a rich user experience should be your first target.

The current shoppers tend to be challenging to target due to their changing preference to what they need. Focus on what you sell and how appealing it looks to the potential customers in the first glimpse. Emphasize on best UX practices over exclusive deals. Shoppers do look for best deals and discounts on ecommerce stores, but this approach could drain their margins in an attempt to lure them. Attracting consumers should be smooth and user-centric, as this helps increasing conversion rate.

In the festive seasons, people tend to shop like crazy. This is all because of the great promotions and e-commerce shopping on almost all products. Often, e-commerce website owners find it convenient to make the maximum profit in the holiday sales. Keep in mind, there are ecommerce giants who are passionate about SEO for an ecommerce site. And these pioneers always win the race to get great conversions at festivals. Now it’s your turn to implement the tips to earn more than others.

How Ecommerce SEO Can Rank Your Online Store On SERPs?

eCommerce Development

Ecommerce SEO plays a critical part in keeping your site live and at top for your consumers.

Promote more in social media marketing

Facebook, Instagram, YouTube, and Twitter have the greatest potential to reach your target audience. After creating relevant themes, you can post to your products with a holiday theme as the background. You should continue to post related content that piques everyone’s interest and shows that you are a trusted authority.

Make sure your website gets crawled.

Work on parameters such as indexability, tracking, speed, content, layout formatting, and overall usability is the most effective SEO strategy.

List out sales-driven keywords.

Many searches for terms with the highest search volume related to a brand. Simultaneously, they look good in search results but are the worst-performing keywords that lead to conversions. The most specific term will take you straight to your product page, and searchers will find precisely what they are looking for.

And last but not the least,

Check excluded pages

While this list is usually made up of pages that you don’t want a search engine to look for, such as the shopping cart or the customer profile page, make sure that no essential pages are missing.

Some key takeaways,

Your site might get slow due to heavy traffic. Yes heavy traffic might sound to exciting, but can doom your holiday season goals, if your website isn’t capable enough to handle it. Keep your options wide open, no matter how big or small is your web traffic. Keeping your updated, backed and optimized is the best strategy you can deploy.

Typical events when your website is likely to crashed;

  • Sudden traffic spike
  • Product launch
  • Huge sale

In this holiday seasons covers all three criteria and might leave you broken with a crashed site.

What best can your do to stay away from this scenario,

  • Manage traffic inflow smartly
  • Run load tests
  • Downgrade your heavy UI functionalities
  • Use CDN (Content Delivery Network)
  • Optimize platform configuration
  • Compress data
  • Use specific image dimensions
  • Use Caching
  • Monitor constantly

Security is one of critical parameter in this whole phase, as it direct links with the consumer trust factor. Customers trust you with their money, credit card and personal information. They need assurance of trust from you, so you need to make sure that your site is secured from hackers and verified for credit card transactions. Preparing your e-commerce site for holiday traffic can seem daunting at first. But if you take the time to plan it well and do it right, you’ll get great results!

Moving ahead,

This season is generally a good time to do business online, we all know the significance of holiday sales for ecommerce businesses. That’s when online consumers strive to find great sales, find better shipping offers, simplify and reduce the worry of buying gifts for family, friends and relatives.

Need more clarity on you ecommerce website development or integration with top ecommerce plaforms like Magento and Shopify?

We are just click away.

We at Best1Tech offer superlative ecommerce development solutions for all sized ecommerce businesses.

Magento SEO: Tips To Optimize Your Online Store Like An Expert

Having an e-commerce website is, in every way, is like having your storefront. However, there is a large pool of countless potential customers. They might leave unattended if your eCommerce website doesn’t get indexed to user searches. This might dishearten business owners for opening a store and nobody buying from you. Well, Magento offers superlative eCommerce store functionalities loaded with features that help site owners reap maximum sales.

We are here to help you deal with ranking and search engine optimization through Magento websites

6 Tips for Effective Magento SEO

Analyze Your SEO

Whatever you do to improve your website’s SEO; it is vital to keep it under control. This can be done by regularly analyzing your SEO campaigns’ effectiveness with tools like Google Analytics and others. You can retrieve your eCommerce website’s most valuable insights with a detailed report on your SEO campaigns and their effectiveness.

  • Use Magento Enabled SEO-Optimized URLs

Search engines still prefer simple, easy-to-use URLs over complicated URLs. When you upload a product to Magento, it automatically generates a URL to the product page by default, which is quite complex and difficult for search engines to read. So you need to make these URLs SEO friendly to get the search engine preference.

  • Magento SEO also comes with an in-built setting to improve the SEO score of the page

Make a default URL to an SEO friendly URL by going to System -> Configuration> Web > expand the search engine optimization tab and change Use web server rewrite to Yes.

  • Use An Appropriate Meta Description.

Metadata is a valuable element in search engine optimization that makes it easier for search engines to interpret your site’s content. A well-written Meta description can help your store gain better visibility on search engines, allowing search engines to know exactly what it is.

Write a unique Meta description without duplicate content. Be aware of the character limit and place your important keywords at the beginning of the description.

  • Handle 301 Redirects.

The 301 redirect is a permanent redirect used to provide users and search engines with alternate pages instead of old and outdated pages. Simply put, 301 redirect is a process that redirects users and search engines to a different URL when they visit a specific URL.

You can use 301 redirects in the following situations when migrating from your old site to a new one on a different platform. It is also applicable when the old URL or page is no longer useful to you. It is out of date, or you are no longer offering the product displayed on this page.

  • Edit the Robots.txt file

By default, the robot’s file configuration is set to “NOINDEX, NOFOLLOW.” With this setting, your eCommerce website cannot appear in the top search results.

To solve this problem, you must go to System > Configuration > Design > Default Robots, set to “INDEX, FOLLOW.”

  • Image Optimization

Image optimization plays a critical role in the speed of the website. The latter affects your website’s ranking: the faster your website, the more ranking capacity it has. Unfortunately, Magento 2 does not have ready-made tools for compressing images.

In Magento 2, you can add alt attributes to the product image in product> Basic settings> Images and videos> Alternative text. And change the alternative text of your “Magento Commerce” logo image to something related to your Stores> Configuration> General> Design> HTML header> Header

How Magento 2 Favours SEO Extension

Moving ahead, various Magento SEO tools come to rescue in rolling digital marketing strategies. Marketers who want to get high rankings for websites should also be aware of the SEO tools available, which Magento SEO tools are currently in use in the phase of Magento eCommerce  development and may need to be used in the future.

The Magento 2 SEO extension has a set of great features that are automatically activated when you install from Mageplaza, without changing the code. It is also easy to use for your store if you need to enter Meta keywords and Meta descriptions for your product. It works perfectly to improve your SEO.

Top Magento 2 SEO Features include,

  • Link alternate tag
  • Configuring robots metadata tag
  • Layered navigation supported
  • Crosslinks SEO

To the point, 

There are lots of improvements done in Magento 2 SEO to enhance overall online marketing capabilities. While these new configurations are useful, most are fundamental functionalities when it comes to eCommerce store optimization.

Still, have queries for Magento SEO?

Connect with us; Best1Tech is one of the top experts in Magento eCommerce development. We offer relevant results through our SEO capabilities to increase the growth figures of any eCommerce website.

eCommerce App Development: First Priority For The Festive Season

Amid the increase in online sales, the e-commerce sector is experiencing the most significant growth in the development of mobile solutions, driven by the need to meet customers’ needs. Consumers need the freedom to buy goods and services anytime, anywhere, even while traveling. That is why more and more online shoppers prefer e-commerce applications over websites, as they offer fast speed, convenience, and personal positioning.

Factors such as better customer loyalty, consumer preference, high conversion rate, and increased smartphone penetration are key drivers that motivate sales from the eCommerce app.

Why It Is Worth To Develop An eCommerce App Dedicated For Festive Season?

Why It Is Worth To Develop An eCommerce App Dedicated For Festive Season

Shopify states that tablets and mobiles were the favored shopping mediums for Cyber Monday and Black Friday in 2019, accounting for 69% of total sales.

According to Statista, The Christmas shopping season traditionally starts on Black Friday, the second day of Thanksgiving, but in reality, retail starts popularizing Christmas sales in early November. Cyber ​​Monday 2019 has become a massive online shopping day, with an online sales record of over $9.4 billion. The main contributor to sales growth, the spending on shopping from Thanksgiving to Cyber ​​Monday, generated estimated sales of $ 28.5 billion 2019 holiday season.

Based on these figures, we can analyse how lucrative the forthcoming period is for retailers in terms of revenue. Considering the current market conditions, eCommerce spending through the app and website is expected to witness record-breaking sales through the season. This will also help them gain momentum.

Why Should You Shift From eCommerce to m-commerce?

Statistics

There is a radical transformation in long-term e-commerce into a pioneer in the field of mobile commerce. Changes are not yet to happen in the future; these results are from technology that has already been conquered in essential markets. However, this shift in digital consumer demand is supported by a trend in mobile app development strategies. This should be seen as an occasion rather than a threat to conventional commerce. Today, companies face challenges like lack of agility, changing customer expectations, and implementing new regulatory measures that lead to competition, mitigating innovation.

In this scenario, the e-commerce app supported by the m-commerce trend comes into action. M-commerce has a great charm of convenience and mobility to meet the daily online transactions and lead to many new and exclusive services. Mobile devices will be a vital force for companies that revolutionize the delivery of a shopping experience by consumers and merchants. Businesses will also benefit from eCommerce apps that generate valuable data that can be analysed later and provide a seamless experience on buyers’ devices.

So let’s see, what it takes to have an actual eCommerce app development,

Essential Elements For Effective eCommerce App Development

 

Decide Your Niche first.

The first step in creating an e-commerce app is to look for the most promising niche. The shopping habits are constantly changing these days, thanks to the pandemic; it is more complicated to rely on the sole product. You need to decide on a versatile inventory. Some top niches to start with are apparels, grocery, medicines, cosmetics, pet food, baby products, fitness products, gadgets, etc.

Strategy

First, you need a strategy to draft your goals, decide the regional market you wish to tap into, and the target audience to be served. This will help you visualize your future application, determine what functions the application should perform, and describe your ideas to the organization offering ecommerce website development services.

Design elements

One of the most important indicators of e-commerce players like Amazon, Walmart, is the user-centric design. A design should serve the user’s intent and smooth navigation to offer a phenomenal shopping experience. Stress on wireframes, blocks of necessary features, and simplification of payment processes, the app’s hierarchy, etc are the key pointers to be considered for an effective eCommerce app development.

Ideal Tech Stack for eCommerce Development

Ideal Tech Stack for eCommerce Development

Whether you decide to build your app or hire an expert eCommerce development company for the task, a tech stack shouldn’t be overlooked. The technology stack is one critical factor in the overall development process. However, it depends on which OS; Android or iOS, or both for both.

For iOS, consider the following app technology stack;

  • Objective-C, Swift – as Programming languages
  • Apple Xcode: as a Toolkit
  • SDK: as iOS SDK

Android technology stack;

  • Java, Kotlin: as programming languages
  • Android Studio & Android Developer Tools: as Toolkit
  • Android SDK: as SDK

Not to Miss Features for Your eCommerce App Development.

Features for Your eCommerce App Development

Advanced Search – Integrate a useful search bar through which users can find authentic products in a single search. Users can also use advanced filters to make it easier to find products.

Notifications – Practical feature, push notifications to allow you to send customer quotes, new products, messages, and notifications. Push notifications let you place products in your e-commerce inventory to increase sales.

Shopping Cart – Use the cart feature to allow users to purchase multiple units at once. The Cart feature is designed to be easy to use, which can significantly reduce your cart’s amount rejected for your e-commerce application.

Geolocation – Many eCommerce applications use geolocation to direct users to physical stores. This feature gives you double benefits and keeps in-store and online purchasing in momentum. It also helps to increase your engagement with the customers and better understand their requirements once they connect.

Flexible Payment – Give your customers multiple payment options and keep the checkout process smooth. It is observed that the majority of the carts get abandoned due to poor payment gateways or options. Keep the choices wide so that customers don’t opt-out and choose a competitor.

Social Integration – Integrate social media into your app and allow shoppers to share reviews and products through their social media accounts. Social integration has the power of enhancing your brand presence. This also penetrates the indirect marketing of your app when a customer shares a product.

App Analytics – Get detailed information about all your products and include the data to create better marketing strategies. Consistent analysis can provide you with better insights and help you plan a fruitful plan.

Some additional features include are wish lists, voice search, and ratings.

Moving ahead,

Factors That Contribute To Overall Cost Of eCommerce App Development 

The cost factor relies on multiple components, these include;

  • Resource cost
  • Web services
  • Support
  • Updates
  • Infrastructure
  • Advertising
  • Marketing
  • Social media integration

With portability, there are many reasons why running an ecommerce through app can help ramp your revenue.

  • Direct contact with potential customers is beneficial for e-commerce stores with captivating notifications that include new offers, exclusive products, personal sales, special promotions, and more
  • Consumer loyalty to your brand requires excellent mobile apps and increases user engagement
  • More attractive and ergonomic content
  • The mobile eCommerce app complements your online store with faster content, regular updates, and a more engaging way to shop
  • Mobile marketing can help all companies improve their brand presence, products, and services without spending a lot of money
  • Perspectives are better identified through mobile apps. The customers interested in the offer are the ones most inclined to keep buying. To do this, you must regularly update the content on your mobile app to make it attractive
  • It helps create a brand image and meet customer expectations more effectively. eCommerce games have changed with the advent of social networks and mobile applications. To create a modern brand, you had to adapt to the trends and, at the same time, adjust to the new needs of consumers
  • Thanks to a personalized shopping experience, direct contact with the consumer, and the exclusive content of the offer, sales will naturally increase

In a nutshell,

Having an ecommerce website is best way to start at the initial phase. It tests how the business idea works and provides market statistics. But as you grow and expand your limitations; a website fall short to grow and attract a large audience. This is the main argument of online retailers for creating associated mobile eCommerce applications. They help to attract more customers, increase sales and gain significant market share.

However, if you decide to build and extraordinary ecommerce app for online venture, Best1Tech can direct you as a torch bearer in the segment.

We bring ideas to reality!

How Can the Hospitality Industry Get Benefits from Mobile Apps?

The arrival of a tiny virus has left the year 2020 just for a heck of mentioning. People around the world are facing a rough time. The dent done to the economy is clearly visible. Amidst this pandemic, one of the sectors that were hard hit is the hospitality industry. Travel and tourism halted, and the plans of hodophilia got flushed away.  

Hotel rooms, bars, and restro remained empty. Thinking of the hotels and small businesses that expected the vacation season to go smoothly makes us feel sad. Hence, it becomes necessary for the hospitality sector to put in great effort to maintain customers’ even flow. Here comes the role of mobile app developments.  

Let’s check out how mobile applications can provide benefits to the hospitality industry.  

Benefits of Mobile Application in the Hospitality Industry  

Mobile applications are the best way to reach your potential customers. Whatever be the situation, apps play a vital role in easing customers’ lives, as it can be used in planning, entertainment, communication, eCommerce, news stories, etc. The list of genres is almost endless in the app store. So how does the hospitality industry can make the most of it?  

When we talk about mobile app development for the hospitality industry, we focus on restaurants, bars, hotels, theme parks, etc. It’s time to walk you through the possible uses for mobile apps in the hospitality sector.  

Motels, Hotels, and Holidays Inside  

Hotels are a unique business model focusing on generating a desired number of guests to balance the cost of facility and labor provided. In general, they would like to know the number of bookings done in a specific quarter. This can be the place where a mobile app can improve their experience. Mobile apps for motels can enhance the booking process and provide better exposure to the best deals. By having a mobile app for your hotel, you don’t have to rely on your website. As many a time, customers may face downloading issues during the high traffic, that can irritate your customers’ booking process. It can also be an excellent way to offer certain offers only to privileged customers who have downloaded your app. Customers can provide booking information as early as possible and even can settle payments beforehand.   

Technologies like blockchain can be used to provide a more secure payment process to customers that will undoubtedly build their confidence in your hotel. To set your business apart, you need to offer more than a beautiful, hygienic room, free breakfast, and great reviews. The entire process from check in to checkout should be hassle-free. And having a user-friendly app will indeed serve the purpose.  

Bars and Restaurants  

All of us know local spots to enjoy an exciting night out during weekends or on our special day. What if your potential customers have to ditch their plan at the last moment or visit your competitor’s place because of an excessive crowd? This will surely affect your business, and they might not like to revisit your place. But by having a mobile app, you can allow your customers to book their seats beforehand. This does not dishearten them at the last moment, and if possible, they can choose a different time slot to enjoy their day. The added advantage is that they can see the menu online and even let you know the exact arrival time in uncertain situations. To spice up your customers’ dining experience, you can even provide games to keep their kids busy while they can enjoy their time at your stunning restro or bar.  

Moving on to the current scenario when social distancing is a matter of concern. Even here, a mobile app can play a vital role. Your customers can download the app with a unique user ID and place their order from their seat’s comfort. This will also help the server or the bartender know whose order is ready by finding the associated table number. Hence, everyone will be seated and enjoy exciting hours at your place.  

Events and Venues  

Now comes the turn of indoor and outdoor events and venues. Whether it is a folk festival or craft beer festival, they all have to face the pandemic’s consequences like delayed or canceled events or even had to reduce the capacity. But now, when things are getting in place, many of them are trying to reopen. Hence, they need to handle a plethora of customers looking forward to booking their seats. By having a mobile app, you can seamlessly schedule any event. You can even sell tickets for future events in advance. The best part is that you can customize the app as per your business requirement and make funds to keep the lights on.  

Family-Friendly Destinations and Theme Parks  

One of the best days most kids and adults experience is enjoying a great weekend by planning a theme park trip. Whether it is about visiting Disneyworld, Local parks, or any seasonal trips like skiing or water parks, the fun must go on. By having a mobile app, you can allow your customers book their tickets and ease their fun time. From reaching the destination to accessing the location map inside the park, a mobile app can guide them throughout the way. They can also get the opportunity to explore different areas, games, and food vendors. There are various ways to let your customers enjoy a great time at your theme park.  

Concluding  

The ideas mentioned above were the benefits the hospitality industry can make by using mobile applications. If your business belongs to the hospitality industry, you mustn’t ignore the benefits of developing a mobile app.  

Though times are tough, it is always better to innovate and keep up with the competition. If you are ready to develop a mobile, or improve the existing one, reach out to Best1Tech. We are a well-known software development company, having expertise in delivering customized mobile app as per clients’ requirements.  

Contact us to develop your hospitality app now.   

Is Your Online Store Shopify-ready For This Holiday Season?

Going through the toughest phase due to COVID-19 can we now expect the some positive and cherishing moments, as the holiday is all set to start? It would be challenge for some ecommerce stores to bounce back with ease of lockdown protocols. Still this holiday season might turn out to be transforming phase for those. Black Friday, Cyber Monday, Thanksgiving and other occasions are set to create a great momentum in the market, as gifting is an integral part of human nature.

Online shopping peaked during the lockdown as ecommerce players become the only source of procuring things. Some witnessed a multifold surge in the growth figure. As we enter the new normal phase in this pandemic, arranging a massive discount shopping sale isn’t an option for the business. Stores are now emphasizing on ecommerce sales.

So, it is now time to setup your online store with the most effective ecommerce platform, Shopify.

How To Make Your Holiday Season Profitable With Shopify?

There is a long check list which needs to be followed while preparing for high volume holidays.

Leverage best user and personalized experience

Today’s consumer craves a personalized experience when they shop online. Is your site ready to deliver? To have a successful holiday season, your ecommerce store should have a solid infrastructure, industry-leading uptime, and updated third-party integrations.

Hit email marketing.

Aim for an initial announcement email, followed by a couple of valuable emails designed to keep your client’s product top of mind. Also, consider offering exclusive pre-sales coupons only for email subscribers. Focus on subject lines, transactional emails, landing pages, reminder notifications, and many others.

Test your infrastructure. 

Your online store should capable enough to handle more transactions and traffic. Run a series of load tests to make sure that your servers can serve the request smoothly. Prefer guidance of your ecommerce platform, like Shopify for better assistance. It can help in determining the number of visits and traffic patterns.

Check your site speed. 

Your page should take less than three seconds to load and no more than that, or else it would shoot up your bounce rate. If your upload speed is not optimal, you should prefer a Shopify app Page Speed Optimizer tool to get a detailed list of approvals on what to change, how to optimize the size of your images for the web or reduce redirects. Also check the number of many plug-ins and applications can also slow down your website.

Evaluate your third-party integrations.

View your third-party integrations. Are they adding value to your operations? Analyse them, make sure they can balance the order processing. Last-minute add-ons can pause an aspect of your feed or slow down your site.

Keep an eye on abandonment

Customers can abandon shopping for any reason and you cannot bring them back, but can plan strategies that can make their online shopping experience memorable. When sending a push notification, they are reminded of the products they left behind, in order to convince them to make the purchase. These notifications doubled and sometimes tripled the click through rate of a targeted email.

Important Days To Plan Your Ecommerce Season Sale Strategy With Shopify

What is exactly the holiday season? It is the period of time starting from Thanks Giving Day to New Year Eve. Companies, online stores lay their selling strategies to lure customers. If you are online retailers, below are days that yield high returns.

  • Thanksgiving day
  • Black Friday
  • Cyber Monday
  • Christmas Eve
  • New Year Eve

Tips to make your products and collections more appealing and season specific

  • Create a unique holiday store on your app or websites with seasoned collections and holiday themes
  • Deliver your products with gift wrapping and with customized designs that meets the seasonal theme
  • Leverage digital gift cards
  • Revamp your website and app with season theme

This festive season is expected to bring the good old days back for the retailers. However, retailers and businesses operating online should align with the accelerated digital transformation. Adopt smart technologies and ecommerce development frameworks for flourishing results.

Focus on promotion and marketing with reliable and result-oriented SEO tools. Consider Shopify ecommerce platform to make the most out of this shopping season with its effective tools and customization features.

Looking for an Expert Shopify Development And eCommerce Solution Partner?

Best1Tech is among the top IT consultants for new age entrepreneurs enabling businesses to stay synced with technological development and innovation in online commerce.

Join the digital revolution with us!

Know How to Hire Top App Developers When You Are Confused?

When a business/startup wishes to have a mobile application for their business, they are perplexed where to start. With many ideas hovering in mind, businesspersons are anxious to know whether it will work or not. If you are one of the brilliant minds looking forward to having a mobile app, you must understand that it is one of your finest decisions.  

Mobile apps are becoming an inevitable part of people’s life. Almost every sector is looking forward to making the most of it. And why not, it is the need of the hour. The Internet has a plethora of blogs and articles discussing its importance and benefits. According to statista, mobile apps are expected to generate more than the US $ 935 billion in 2023.  

In this blog, you will confront the questions which you need to answer before climbing the ladder to success. Also, you will go through the steps to hire a mobile app developer.  

So, without any further delay, let’s discuss the solutions.  

Questions you need to answer before taking your first step 

Questions matter. Whether you are going to buy a flat or hire a mobile app developer, the first thing you should do is answer a series of questions that will help you define your expectations.   

So, as it is about hiring a mobile app developer, you need to answer the following questions: 

  • What would be my budget?  
  • Will I hire a mobile app development company or a freelance app developer?  
  • What are the challenges I may face during the complete process? 

What would be my budget?  

Well, you might have a lot many ideas to develop your app. But you need to understand that every advanced feature may increase your budget. Also, we would suggest not to implement too many resources on the mobile app. Before approaching any company, you must have decided your estimated budget.   

Once done, discuss it with the developer. Inform them about your app design, type, requirement, functionality type, and options. Try to be a little flexible with your budget, as a bit of add-on can give you a profitable masterpiece.   

We suggest you don’t extend your budget if not feasible. It is crucial to maintain proper balance.  

Will I hire a mobile app development company or a freelance app developer?  

This is the second important question that should strike your mind.  

Let’s assume that you have your app development team, but they are not experts in developing the mobile app which you are planning to develop. Here, you get two options: 

  • First would be to allow your developers to learn the field, get a grip on it, and then build your mobile app.  
  • The second will be to hire a mobile app development company or freelance app developers. 

If we consider the 1st option, then it can be a lengthy process. As your developers will learn and understand things, and by that time, it can be too late.  

Moving on to the 2nd option, hiring a mobile app development company or freelancer app developer can be a good bet as it may give you quick results. If you are a small company expecting simple app development, then hiring freelance app developers will serve the purpose. But make sure to hire the best app developers, as you don’t want any negatives to hamper your purpose.   

If you are a company expecting a more versatile, advanced app with rich features, it’s better to hire a mobile app development company. As your expectations may be complicated and an app development firm could handle such projects effectively.   

What are the challenges I may face in the entire process?  

You can expect the below three challenges.  

  • Budget: It is the primary and most important concern. If you have a low budget, you may end up hiring someone inexperienced because they are coating cheaper rates. But it’s better to invest in an experienced mobile app developer because you want to reach your customers with ease. But this doesn’t mean that you should allocate too much money. Just keep a proper balance and make sure to invest capital in getting the best, within or around your budget.  
  • Freelancing website: It often happens that an app development company or developer may exaggerate their knowledge and give you fake hopes. Be careful while hiring as you don’t want to hire someone ineligible.  
  • Time zones: Time zone is another challenge you may face in your way. But with proper planning and communication with the team, you can overcome this challenge.  

Steps to hire a mobile app developer  

  • Confirm your budget   

Jot down all your requirements, platforms like iOS, Android, web, and then confirm your budget. Make your mind to hire a mobile app development company or freelance. Try not to compromise your mobile app quality, design, functionality, concept due to money constraints.  

It is always better to fix your boundaries.  

  • Search for an experienced company or developer  

Try to surf without hustle. Look for a long-term and reliable development partner. It’s better to hire someone where you can reach easily. Check their profile and portfolios. If possible, refer people you know.  

  • Contact a company or developer  

Once done with your primary search process, start contacting companies or developers. Enquire about user experience, technology, and designing skills. If you have a better knowledge of the domain, interview the developer before hiring them. Check their background and previous projects. This will give an idea of their work. Ask for the whole package.   

Don’t forget to discuss the terms and conditions.   

  • Hire the team  

Finally, it the hiring time! When everything falls in place, you can hire the best mobile app development team. Complete all the document work, and you are ready to rock.  

Wrapping up  

The above pointers were a few critical things to consider before hiring an efficient team.   

It’s time to take your leave. But before that, you would like to know that Best1Tech is a leading name in the mobile app development companies. If you are willing to hire one, we can help. 

Contact us to discuss your expectation and our achievements. We would love to answer all your questions. 

Why you need to convert your E-Commerce Store into Mobile Commerce App?

While striding towards success, every ecommerce business wishes to rule the market and their customers’ hearts. To make this wish come true, your brand must move towards adopting Mobile Commerce App.   

You ask why? Well, the very first reason is the substantial increase in mobile phone users in the past few years. Stats say that the business value of m-commerce will reach 700 billion in 2019 and has no intention to slow down. Below-provided is the image that highlights the same. 

With this, you might have guessed that reaching the desired result is not any exception. Provided you do it the right way.  

Needless to say, it is just a beginning. If you are still looking for the reasons why mobile app development is gaining people’s interest and is the future of ecommerce, then the below points will put the light on it: 

  • Users prefer mobile 
  • Mobiles are more convenient to purchase 
  • Mobiles are more convenient to use 
  • It provide better user engagements 
  • Mobiles offer more functionalities 

You would also like to glance at the stat suggesting the escalation in the US’s retail mCommerce sales. 

Moving on, we would like to drive your attention to the fact that many businesses have a well-designed ecommerce website but not a mobile commerce app. If you are one of those, then this is the time to get one.   

Developing a mobile app from scratch can cost you a lot, but you have the option to leverage your existing ecommerce websites. The best part is that ecommerce mobile apps derived from the functional website take lesser time to market.  

In this blog, you will explore reasons to convert your eCommerce store into a mobile commerce app. So, let’s get started.  

Here’s why you should switch from eCommerce store to mobile commerce app  

To get confidence in making this switch, you need you to know the features of mCommerce apps. We assure you that after perusing the pointers, your mind will favor taking this winning step.  

  • Features of mCommerce apps  

It is a known fact that mobile features hold an important place in improving buyers’ purchase experience. The following features will come with the mCommerce apps that will lead to business growth. 

 

  • Users’ Authorization  

To use the available features, users need to authorize themselves on the app. Once the deed is done, he/she is allowed to make a purchase. At every point of time, the authorization is acquired by direct interaction by the API.  

  • Push notifications  

One of the significant advantages that mobile apps offer is Google Cloud Messaging and Apple Push Notification for Android and iOS, respectively. App publishers can timely push notifications. It is a proven way to reach the users who have already installed your app on their devices. Push notifications help in enhancing user retention, experience, engagement, and acquisition.  

  • Catalogue with categories  

All the products listed on an m-commerce app has a unique ID in the database. In addition to that, users can read the product detail, title, and price. Also, every category has an individual ID.  

  • Varieties of payment methods  

The mCommerce app provides different payment methods to ease customers’ payment procedures. Your customers have the freedom to use different types of credit cards like Mastercard, Visa, etc. Also, you can allow different modes of payments like mobile wallets, net banking, etc.  

  • Tracking purchase  

It allows buyers to have a look at the status of their orders. Additionally, it gives the option of withdrawal at an early stage. The SMS functionality provides every detail of the shipped and delivered products.  

  • Customer support  

Customer support is provided via online chat, phone, or email. Some of the popular ecommerce apps let their customers receive a call back from a service representative.  

The call is yours 

We hope the above pointers must have grabbed your attention, and now you know the importance of converting your eCommerce store into a mobile commerce app.  

If you wish to take this winning step, then Best1Tech is one of the best companies to provide this service. Together we can find solutions to your queries.  

Let’s discuss your business’s profit. 

 

5 Digital Marketing Strategy That Can Help You Thrive Amid COVID-19

Our world is facing a hard time. The spread of coronavirus has forced businesses to stand still. Every business is seeing a downfall, as this pandemic hard hits our economy. Amid this chaos, we shouldn’t leave our hopes. Remember, opportunities are waiting for you on the horizon.   

Online marketing has been outshined as a solution to deal with the current situation. No doubt, your audience is searching for answers online. A powerful Digital Marketing Strategy will help your brand in reaching potential customers.  

It is high time to increase your digital footprint and make way to reach your customers online. In further paragraphs, we will be discussing five important digital marketing strategies that can help you thrive amid COVID-19.  

COVID-19 Digital Marketing Strategy 2020 to Outshine as a Winner  

  • Use Social Media Marketing to reach your customers  

In the present scenario, we all are giving our best in adopting the new normal. Employees are working from home, students are attending online classes, live webinars find their way into your daily schedule, and people are spending more time on social media platforms. This is the reason why you need to boost your brands’ presence on social media.   

Speak up to your audience about your business performance. Let them know that you are present online and are working hard to deal with the situation. It is essential to use unique ways to strengthen your relationship with them. Come up with creative content and online campaigns to keep your customers adhere to your page.  

If appropriate, post value-based content, comic relief, educational content, live-at-home content, and more. By portraying your brand as more human, you are likely to converge more engagement or support. 

  • Paid Advertising is a smart move  

With a more significant number of people online provides your brand with an opportunity to attract more potential eyes with PPC marketing. 

A 40% increase is recorded in the use of Whatsapp, which suggests that this is the right time to invest in Instagram and Facebook advertising. According to Jacob Wulff- Thrive, senior PPC manager, the cost-per-clicks have decreased by 6% across all verticals, which again shows that the ball is in your court. Hence your business must come forward to grab this opportunity.  

It is suggested to craft a quality message taking into consideration the customers’ sentiments and behavior.  

  • Influencer Marketing can give you a breakthrough  

As already mentioned, screen time on social media is booming. Approaching the right influencer can give your brand the desired breakthrough. As they are the people with many followers, it would be significant to market through influencers. Before approaching one of them, make sure that they have the right audience for your brand. Also, you have to be extra conscious of the sensitivity of the message displayed. Else, it can backfire.  

  • Focus on SEO Marketing   

Putting quality time in increasing your organic traffic will be like grasping at straws. Let SEO minimize your brand’s concern on online visibility. We all want to be highlighted on the first page of Google’s SERP and top the list so that when a customer types a specific keyword, your brand should be on the top to attend their queries. SEO digital marketing can increase your chances of getting more organic traffics. The ladder to top the list requires perfect strategies. Hence, it is essential to invest in the best SEO service to optimize your website content regularly.   

Below mentioned are a few tips to improve your SEO: 

  • Find trending keywords to get proper visibility  
  • Invest in SEO if/not your brand is positively/negatively impacted by the pandemic 

 

  • Utilize this downtime to improve Web Development and Design   

As more customers are online searching for answers to their queries, keeping your website up to date will be a significant step. For every business online, the website reflects the emotion of their brand. An updated website has the power to hold customers’ interest. It’s better to utilize this downtime to uplift your website’s overall experience. Also, we suggest having a CRO audit to ensure your CTAs are converting visitors into customers.  

Below provided are some of the latest features to have on your website amid COVID-19: 

  • A simple landing page  
  • Appropriate banners   
  • Email sign-ups   
  • Welcoming imagery  

Wrapping up 

Don’t fall victim to the panic move. As a smart digital marketer, use intelligent digital marketing strategies to face the situation. Play your part well, and success will be yours.  

Best1Tech is one of the best companies to offer digital marketing services. We can help you settle with a perfect digital marketing strategy, where you will be crowned as a winner.   

Let’s discuss our services. Feel free to contact us.  

Is Your Ecommerce Store Secured With Magento Security?

Magento is a renowned and dedicated platform in developing e-commerce stores, as it comes with consistent updates and various features. It is extensively used worldwide and has come out as one of the best e-commerce platforms. The preeminent fact about the development of the Magento e-commerce store is the one-of-its-kind security of the platform. In contrast to other platforms, Magento has a security feature built into the e-commerce platform’s heart.

Maintaining the security of Magento e-commerce sites should be a priority for store owners, as it straight impacts their business’s standing. Any failure in the hosting infrastructure will have a significant impact on the Magento online store’s performance. It is highly recommended to use the latest updated version of the security software.

Below are some of the way to keep your Magento Ecommerce Store Secured

Deploy Secure FTP

FTP password intercepting of your Magento e-commerce store is the most feasible way. Therefore, it is recommended to use secure FTP passwords and SSH File Transfer Protocol (SFTP), which uses a private key file to authenticate or decrypt a user. It boosts increases the security level of your online store. In the companies where many developers and designers visit the Magento online store, it is recommended to become even more obligatory to curb the insecure FTP access and use secure FTP.

Integrate Magento security Tool

This tool enhances storefront security Magento Open Source and Magento Commerce. It helps detect malware and vulnerabilities, security misconfigurations, vulnerable extensions, expired security patches, and streamlines Magento Commerce’s best practices. It is easily accessible to all Magento customers.

Get reliable Hosting plans

investing in shared hosting means compromising Magento security and paving the way for malicious attacks on other sites on your server. On the other hand, devoted hosting can be a great option, but it may not be enough for your needs. Limiting your site to a single server can also bound your resources. The best solution for this is to invest in a reliable hosting plan on which you can rely.

Go with Encrypted Connection (SSL/HTTPS)

Magento provides you with a secure HTTPS / SSL URL by merely checking the “Use Secure URLs” tab in the system configuration menu. It also plays an integral role in bringing the Magento website into compliance with protecting your online transactions and PCI data security standards.

Last and important factor,

Keep a tap on Magento security upgrades.

Always keep a tab on every update released by Magento for Magento Commerce. Having Magento security assessed by professionals once a year strengthens the security measures of your Magento ecommerce website. These professional security checkers conduct security testing of web applications on the site for potential threats or vulnerabilities.

To the point,

the latest version Magento 2, offers a wide variety of security extensions that can be integrated into your online store. Magento 2 Enterprise Edition, for example, has the built-in module to control management security. This keeps an inclusive record of all your actions on the website as a back-end manager. Considering recorded operations, user visits, and login attempts, the security breach history is easily trackable.

Keeping track of security parameters should always be your priority. Best1tech is among the top Magento development companies assisting ecommerce websites to stay breach-proof and sync with the latest technological advancements and online selling trends.

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