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Digital Marketing Services And AI: The Samurai Way

The ever-changing world of digital marketing is forcing companies to keep up with evolving marketing trends. In the digital age, where more and more companies are moving online, a good social campaign or paid advertising strategy that worked effectively in 2020 may not work in 2021. Digital Marketing is intertwined and there are several basics that a new marketing person needs to know. Business owners and marketers need the right tools that AI-based and strategies to overcome this moment. Digital platforms provide a link between marketers and the customers which should be deployed dynamically.

Check what you can do to keep your online positioning in place with digital marketing services.

Most Preferred Strategies For Successful Digital Marketing Plan

Use targeted marketing techniques. 

There are several ways to reach the target group. One of the main advantages of targeted marketing is that you can create exclusive campaigns for diverse audiences. You can target a selected group of people with a wide range of professional services. Targeted ads will get the right message to the right target group, which also makes this method convenient and affordable.

The strategy to be solved is to divide into segments to find users more accurately. Fortunately, digital marketing tools can now connect with consumers. Whether an organization addresses users more accurately depends on the data used.

Customize your marketing strategies

COVID-19 almost completely ended the retail phase, but brands grew in sales through e-commerce and direct-to-consumer marketing offers. Digital marketing is a new way to motivate users through their websites and applications. The rapid shift to digital marketing is its response to retail, which is still in a slump and may not recover for a while due to customer separations caused by customer fears. Brands that have focused their marketing efforts on brand awareness need to act quickly to personalize digital marketing.

Develop solid SEO strategies

As we found out, having an SEO strategy is even more important during a COVID pandemic. In other words, as offline and online customer segments become one, digital marketing is the only way to reach a wider audience.

Stay focused on Social media.

Being on social media platforms allows your company to engage with current and potential customers, becoming an irreplaceable online marketing strategy. You can use social media to engage customers, provide useful information about your business, and build relationships that encourage them to buy. If someone has questions about your business, they can contact you directly via social media and help you take your business’s next steps.

Hit clients Inbox 

Email marketing enables you to correlate directly with the people in your inbox. This can give you a great ROI; you have the power to spend every dollar wisely, and this walks you directly to the client. For example, if someone downloads an SEO guide, you can use additional resources to learn more about your services. Email is an instant way to keep in touch with current and potential customers and keep them informed to run their business.

Get Paid Ads push

PPC is a popular model of online advertising. Through PPC, marketers published sponsored links on search engines for specific keywords and phrases. If your bid is one of the highest for a given keyword, your ad will appear above natural search results when users type that keyword into the search bar.

One of PPC’s advantages as an internet marketing strategy is that your ad can drive qualified and potential traffic to your website as soon as a user clicks on it.

Build a strong reputation online 

Reputation management services make your business appear more secure to web users. It can help your company monitor and manage online assessments and ratings to improve your company’s online reputation. It also enables you to be proactive, avoid a reputation crisis, and show your strengths online. This will help you maintain and send positive comments on sites like Google, Yelp, and Facebook.

In the whole digital marketing process, many businesses happen to fail. And the reason is neglecting the touchpoints that can bring clients to you.

You Need to Avoid These Digital Marketing Errors Right Now

Internet Marketing Services

No Plan For Execution

Consistency may seem like a cliché, but its main reason is something that can have a big impact on your sales. Trust is the bridge between your company and your customers. This establishes the necessary connection to make the purchase.

Focus on building trust in your digital marketing, delivering as often as your audience needs. Do what you say you will do and keep your promises to your people.

Brand Uncertainty

Evaluate all elements of your brand to ensure that your message is consistent and clear. Also, note how these elements translate across platforms. You can evaluate the performance of something like aesthetics or copy by other people’s feedback.

Leniency For Social Media 

Each social media platform is a specific personality tool that appeals to a specific audience and requires certain actions to take advantage of it. To create an audience on LinkedIn, Twitter, you need to emphasize great engagement activities. In each of them, of course, there are nuances, but they generally fit their stereotypes.

Lack Of Customer Study

Establishing your ideal customer persona is one of the first steps you can take to get your message acknowledging, which draws attention. Research beyond the basics of age, activity, and location Identify the characteristics of the people you are looking for. Familiarize yourself with how the perfect prospect thinks, behaves, and works by conducting proper market research.

Lack Of Research

Market research should make you realize the type of person who needs your offer. Here you have to tell them what your weaknesses are and why they need your solution first. Accumulate enough details to help you forecast how your target will respond and then analyze the responses. Competitor analysis is also an important part of market research. This will help you with components like current market prices, lack of advertising, etc.

So what’s trending?

While adhering to most tested tips for effective digital marketing, one should also consider the present trend and how latest technologies such as AI is making online marketing more precise.

AI And Digital Marketing Make A Perfect Duo For Realistic Outcomes

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Artificial intelligence is a pioneering technology that adds special skills for a company’s digital marketing efforts. This has clearly changed companies’ approach to the digital space. The impact is obvious and multidimensional, which ended up meaningfully improving the customer experience.

Retailers invested around $5.9B in AI-based marketing and customer service solutions to improve shoppers’ buying experiences according to IDC.

AI tools are helping digital marketing companies to stay in sync with changing demographics and trends.

For many digital marketers Google Cloud AI, this is a safe and transparent tool for large-scale use of artificial intelligence products and services. You can use a template or customize on this cloud-based platform and easily integrate everything on your website.

Market Brew helps SEO professionals recognize the varying landscape of search engines. In most cases, it can take up to 60 days for search engine changes to note outcome, but with the new predictive services, you can stay updated and change your ranking in less than an hour.

Personalization is the future of B2C with AI in digital marketing. The ability of brands to personalize that users see and interact with is a competitive globally. Emarsys is a universal AI platform that allows brands to customize on a large scale. If you want to advance the user experience and increase sales through AI, this is the tool you should use.

For all marketers trying to use AI in their email marketing strategy, Siftrock is a tool to be used. Siftrock acts as a marketing automation plug-in that can automatically play your inbox and interact with it to deliver specific messages to desired users.

If marketing segmentation is the path you want to explore, Blueshift is a tool that tracks each individual customer and indicates which marketing actions are best for them based on their interaction history. Help your team drive and increase sales through personalized content.

Digital marketing has empowered brands to touch a wider audience in more accessible and quantifiable ways. As a marketer striving to succeed in 2020, it is critical that you learn to implement these secrets to stay competitive and lead with a modern approach. Develop a winning strategy ensures customer satisfaction while increasing your business sales. This translates into more sales and the definitive long-term relationship that every company seeks.

So planning to revamp your digital marketing strategies or looking to setup a whole new marketing campaign?

You should probably get acquainted with us.

Best1Tech is one of the top rated digital marketing service provider, enabling business to stay updated with the most trending online happenings and provide a long lasting online presence and engagement that yields.

5+ Trending Mobile App Development Ideas to Kickstart the Year 2021

In this digital evolution, the ideas of mobile app development have changed the technological world. The mobile platform offers you the most effective way to work upon your unique business idea. We reside in an era where mobile apps are interlinked to every little aspect of our lives. Giving your business idea a new direction by introducing useful apps will be a great idea to kickstart your business in the year 2021. A mobile app is a natural marketing tool, as well.   

A mobile application idea can give your business a new winning look. Many renowned brands are making the most of mobile apps. For example, L’Oreal. The brand combined Augmented Reality to make a virtual makeup app. Being a fashion brand, letting customers try on their favorite makeup gave the app an emphatic response around the world.    

Why use mobile apps for business?   

With mobiles being handy to access the internet from any corner of the world, mobile apps’ importance cannot be overlooked. The mobile application is the most potent business tool in 2021. And there are plenty of reasons to support it.   

#1 Reason   

Mobile traffic is predicted to increase by 2025 

In one of its reports, Statista revealed the global trend and usage pattern of people around the world. The above statistics suggested that online is the future of business. Especially when mobile app development is surging. 

Undoubtedly, this trend is here to stay and continue to grow its importance. With the shooting uses of mobile among all the demographics, more than half of all web traffic is mobile. As per the prediction of the Ericsson Mobility Report, we can observe a 25% increase in mobile traffic by 2025. To be a little specific, they even mentioned this traffic would come from increased video and streaming on mobile.  

#2 Reason    

Internet has attained almost 50 percent of global penetration 

The above map shows the growing internet penetration across the world. For developed countries, penetration is above 85%, while it is about 50% in developing countries. According to the latest report by Statista published in Jan 2020, the global average penetration rate was 59%.  

#3 Reason   

The rise in mobile traffic and current share   

The rise in mobile traffic will continue to grow, with mobile phones being easily reachable and accessible. Many industries have already understood the importance of mobile for their business growth and are going mobile. Even Eric Schmidt of Google exhorted businesses to take a ‘Mobile First’ approach to design the best web experiences. Check out the sectors that have already been a part of the world of apps.  

The mobile is the future. It’s time to revamp your business with some of the best mobile app ideas. If you are someone looking for trending app ideas, we have curated a list of 5+ best app ideas to conquer the app world.    

 Let’s check them out below. 

Trending mobile app development ideas   

  • Travel Plan  

We all love to plan various dreamy trips. But when the time comes, we find ourselves bogged without the idea of starting from, who can help in planning a perfect vacation, etc. An intelligent travel plan app can be the solution to deal with the situation. It can give a new dimension to the traditional traveler apps. You can look forward to developing an app where users can sync their office schedules with the app. Yes, it is possible with the Google MyAnalytics and other Office 365 tools.   

The app will be developed to collect the data inputs on your customers’ favorite travel destinations. It can use their preferences and schedule a perfect vacation to match customers’ schedules. The app can use BigData analysis to capture the best time, the opening time, and different places to visit and fit them all into your customers’ trip chart.   

  • My Personal Chef  

Food excites everyone. Hunger is something we all agree upon without much ado. And nothing satisfies you like delicious, healthy, and homely foods. In a world where tedious work is a part of our lives, the only thing people would wish to have is eating mouth-watering food.    

So here comes the second-best mobile app idea: an app that can serve the craving for delicious homely foods. Your app can include a list of verified chefs who are experts in particular dishes or a pro at serving the best quality and varieties of homely food. Your customers can give different chefs a rating to get a list of the most loved chefs for different dishes.   

Your mobile app can be perfect for the urban crowd who are away from their home and missing homely foods. You can integrate the app with various options like book a chef, share location to the user, and even provide access to the route map to help the chef locate the customer’s apartment.   

  • Share a book   

The next idea in the bucket is share a book app for book lovers. Often it is observed that not all book lovers are wealthy to buy every book they wish to read. Even libraries are out of their reach or rare at the location. This app can be of great help to every book lover.    

Share a book app will be a sharing platform where readers will be happy to share and collect books. The end-user will have to register the app declaring the availability of books both online and offline. The app can be used to chat, conduct literary meets, arrange meetings, etc.   

It can also allow readers to avail the facility of exchanging printed books and making an online repository of e-books. You can hire the best app development company to create an app with classic touch and other facilities.  

  • My parking space  

Both developing and developed cities are the space with very high population density. No doubt, cities are magnets that attract people. Space is the most valuable asset in every area, and disturbance occurs when people have to stay in a queue to find parking space.    

My parking space can be an app idea to help your customers find a parking space in the city. Users will get prerequisites like identifying the peak hours, setting up parking spaces, congestion areas, etc. Some extra features that can be integrated into such parking apps are traffic analysis data, GPS, the suggestion of the most appropriate parking lots, etc. The app can even suggest parking early during festivals, special events, unusual events, or accidents. Such app development ideas can leverage the latest mobile app trends to gain the attention of potential customers.   

  • Medicine app  

As per our ancestors, our nature has the solution to any type of illness. Today, our world is developing at a fast pace. People have to visit from place to place as their job demands. Amidst this hassle, getting the raw materials for those age-old Granny remedies may not always be possible. Hence, this brilliant app idea can standalone healthcare app to provide the solutions.   

You can build such an app with a repository of all the home remedies as per the geographical area and cultural lines. The app can sort any kind of medication according to the customers’ current location and help them try out the medicines. You can even have the option of providing classified remedies considering the symptoms and illness of the customers. If needed “call the doctor” option can be a last resort.    

  • Try on the store app  

People around the world love shopping. Going to a particular shopping area, trying out attires or makeups, and then making a purchase is one of the happiest feelings every shopper desires. But what if you can try on the products for real by sitting in the comfort of your house. This try on the store app can be the best option to market any kind of product and generate sales. Especially when social distancing is the new normal.   

Your app can use Augmented Reality (AR) to enhance your customers’ experience. The concept of creating such apps is to create an online e-commerce platform with things that customers can try on. Your app can offer multiple sections like clothes, ornaments, makeup, watches, gadgets, and anything that a customer wishes to try before making their purchase. Once the product is selected, it will decide for free or charged delivery as per your intend.   

  • Pet Fit App  

One famous German-American writer Charles Bukowski said, “When I am feeling low, all I have to do is watch my cats and my courage returns.”   

Pets are the all-time favorite companion of humans. Pet lovers are fond of pets because they can reduce many mental illnesses such as anxiety, stress, improves physical health, and add on to happiness. Hence, every pet owner wishes to keep their pets fit, healthy, and playful. A pet fit app idea is about taking care of pets. This app can be developed to keep a check on a pet’s activity and exercise. On a monthly or weekly basis, this app can analyze their well-being and create a report.    

Even it can be helpful in providing the exact analysis of your pets when you will visit to vet. You can also choose the right pet products based on the pet’s activity. Your customers using this app can receive reminders and notifications, highlighting the time for walking, buying food, etc. It can also notify the owner about any abnormal activity of their pets, which can definitely give them a heads up to take proper care or visit to vet.   

  • Find flexible work  

With the arrival of Gen Z and millennials in the workforce, flexible work culture started to gain prominence. And with COVID 19 redefining the way offices will operate, the traditional office setup is also adapting the idea of flexible work.    

In such a changing scenario, developing an app that provides a medium to the jobseeker to find flexible work would be ideal. Such a brilliant app can act as a platform where employers can post their requirements for the candidates or skills they are looking for and other related details. Interested candidates can connect to the employer via your app.    

Such a mobile app will create a win-win situation for both parties. Today’s new generation don’t wish to get tied up only to a single job. Hence, the flexible work opportunity will satisfy their creative version while providing them the safety of work and versatility in carrying it out. Flexible work can be advantageous for any job seeking or hiring situation.     

Further, it can also be beneficial for remote workers, students, etc., who need fluidity in their work schedules.   

Wrapping up   

It is a known fact that ideas operate like a chain reaction. One idea triggers another idea, and the chain continues. Hence by reading our piece, you might have access to some of the best mobile app development ideas. We hope you would utilize them or will come up with more of such ideas.    

Best1Tech – a leading mobile app development company with expertise in developing innovative and classic mobile applications to fulfill our clients’ requirements. Our team of experts is excellent at creating an on-demand health and fitness app, on-demand taxi-booking app, on-demand eLearning app, on-demand food ordering app, on-demand grocery delivery app, etc.; if you are interested in bringing your app ideas to life, then reach out to us.   

Contact us. Let us help you on your journey. 

Uber Like App Development: Everything you need to know

If you are the one who loves to order meals digitally, you must have encounter Uber Eats. Developed by Uber, the leader in the online taxi commercial enterprise, Uber Eats is a leading food shipping service inside the on-demand market nowadays. Founded in the year 2014, Uber Eats offers a platform for humans to reserve meals from nearby eating places through its app or website and ensure doorstep delivery. As of 2019, Uber Eats has sales of $251 crores.

The fulfillment and recognition of Uber Eats have caused the inception of numerous food delivery app. Creating a meal shipping app like Uber Eats requires meticulous making plans and professional improvement and execution. This weblog aims to offer a complete guide for improving such an app and maintaining the destiny marketplace’s demands in thoughts.

Why Create a Food Delivery App?

2020 is witnessing a quick-paced increase inside the food shipping enterprise. The industry is estimated to be worth over $26 billion by using the end of 2020.

The comfort and comfort supplied by using on-demand food shipping offerings had already created a nicely-hooked up market for the industry. But due to the COVID-19 pandemic, online meal delivery saw a fast increase. According to Google’s seek facts, the searches for “food shipping services” extended 300% in this era. Uber Eats reviews a 30% increase inside the range of users who signed up for food delivery offerings at some point of the lockdown.

So if you ask, why consider food delivery app development now, properly? Why now not? Now is the proper time to do it. The call for is constant, and the market is developing- it’s a high-quality time to make access into the enterprise.

App Like Uber Eats: Business Models

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On-demand food delivery platforms commonly exercise two fashions- ‘Order only’ and ‘Order and deliver.’

Order only platform offers its customers a listing of close-by eateries to reserve food from. These systems don’t offer shipping services. The respective restaurants do transport.

Order and delivery platforms afford users with eating place listings as well as delivery services. The platform offers whole delivery assistance. The eating places’ mission is to prepare the orders and ready them for transport.

Uber Eats follows the ‘Order and shipping’ version. It acts as an eating place aggregator in addition to a shipping agent. The complete value furnished using this service model has stimulated several food delivery app like Uber Eats to step into the industry.

This model could be very beneficial for begin-ups, small eating places, and so forth. Who do not have their eating restaurants mobile apps or resources to run their very own shipping offerings? The eating places want the most effective preparation of meals and ought not to hassle approximately shipping individual and vehicle management, shipping tracking, etc.

Food Delivery App Like Uber Eats: Working Model

Uber Eats implements a three-way alternate method by connecting the consumers, eating places, and the shipping service. The Uber Eats app/internet site lists a community of nearby restaurants. A patron can view those eating places, undergo their menus, scores, evaluations, etc. And place an order thru the app.

The respective eating places get notified about the order and prepare it. Once it is ready for delivery, the transport service fulfills the method by delivering the order at the purchaser’s doorstep. An eating place can use its transport agents, and in the event that they don’t have the provisions, Uber Eats uses its logistics network to fulfill the order.

 Key Features of Uber Eats:

The growing recognition of Uber Eats is obvious because it has become the most downloaded food delivery app in 2020 across the globe. What are the key capabilities of this app that makes it a huge name within the mobile app development enterprise? If you need to develop a food shipping app like Uber Eats, understanding these capabilities may be sincerely useful.

To know, how successful the business model of Uber Eats is, lets see the below data. According to the business of apps:

Uber Eats Revenue

2017 $600 million
2018 $1.5 billion
2019 $1.9 billion
Q1 2020 $819 million
Q2 2020 $1.2 billion

 

Uber Eats app incorporates three sections- Customer app, Delivery agent app, and Admin panel for restaurants. Let us delve a little deeper into every one of those sections.

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Customer App

Uber Eats offers an iOS and Android app for its customers. Getting started with orders could be very smooth. By developing an account and signing in, clients can browse thru restaurants and area orders. Some of the useful functions of the customer app are:

  • It gives customers two ordering options- real-time ordering and custom orders. In actual-time ordering, shipping is performed straight away, whereas, in custom ordering, customers can order in advance with the aid of setting a delivery date, time, and address.
  • It gives customers provision to tune orders- the area, envisioned shipping time, and so forth.
  • It gives customers promo codes the use of which they can get discounts on their order

Mobile App for Delivery Agent:

Same as customer apps, delivery agents to have a mobile app for his or her use. They register and create an account for emerging as the delivery service part. The Uber Eats delivery agents are independent folks and might pick out their operating time, duration, mode of shipping, and many others as per their comfort. The delivery is assigned based on the agent’s location and keeping in thoughts the order fulfillment rate. Some of the key capabilities of the delivery agent app are:

  • An order control screen offers information of orders and pickup and delivery region, contact numbers, and many others
  • Provision to speak with each restaurant and clients and send updates regarding delivery
  • A shipping records web page for dealers to maintain song in their deliveries

Admin panel for restaurants

An admin panel for eating places is an ought to-have for eating place cellular app development. After partnering with a meal delivery platform to manipulate the menu and the orders, restaurants use this admin panel. Here, the eating places can replace information along with their establishing and last time, contact data, and so forth. They use this interface to replace the pricing of objects, modifications in a menu based totally on the availability/unavailability of meals, etc.

Food Delivery App Like Uber Eats: Monetization Strategy

Uber Eats employs three principal monetization strategies to generate sales.

  1. Delivery fees from customers: It all depends on the distance of transport and delivery partners’ availability; Uber Eats costs varying delivery costs from customers.
  2. Commission fees from eating places: For every order that an eating place gets via Uber Eats, the platform leverages 15% to 40% of the overall cost. The percentage relies upon the eating place’s presence in the market.
  3. Advertising fees from restaurants: To come up inside the search’s top results in the Uber Eats app, eating places pay an advertising fee to the platform. Customers frequently pick out from the top consequences, so this helps to boost eating places’ income.

Develop an App like Uber: 5 Easy Steps

App development, like Uber Eats, is not an easy feat. There are a whole lot of techniques worried about growing such an app. So in case you want to create a successful food delivery app like Uber Eats, it is essential to investigate, plan, and give you a properly-described structure you may observe.

Here we discuss five simple steps concerned in growing a meals transport app preserving the Uber Eats model in mind. Add in your personal touch to those steps to make an app that has your signature fashion.

  1. Analyze the present-day market condition:

Only when you meet the audience’s demands are you able to create a unique app. Earlier than beginning to create a cell app, discover what the ultra-modern developments inside the online food enterprise are. Research about your competition- what they offer, how they market, whether the customers are satisfied, etc. Find out what’s missing in the modern-day market that your app can offer to fill the gap.

  1. Determine your shipping version:

We have mentioned the two kinds of food delivery models in an earlier section- ‘Order only’ and ‘Order and deliver.’ Determine the type of version that you need in your enterprise. The running method of your app, its design, monetization, advertising, everything will trade depending upon the model that you choose.

  1. Select the functions of your app

To get readability on the app development method and carve an area for your app in the present market, it’s far vital to pick out the features you need inside the app. Apart from the fundamental capabilities and registration, seek, fee, order reputation, place offerings, and so forth. Try to comprise innovative features, including meal ordering through smart watches or by using social media, bookmarking favorite dishes, and so forth.

  1. Choose the right generation:

Selecting the proper technologies for implementing your app is vital. The app must have a great overall performance and provide a seamless person enjoy. Some of the vital technology that Uber-like app require are:

  1. Grubhub API, Foursquare API for eating place listing
  2. Stripe, Paypal for payment gateways
  3. Google, iCloud, social media linking for registration
  4. Google Maps, Google places for region
  5. Amazon SNS for push notifications & Firebase cloud messaging

 

  1. Design and usability

The design of your app plays a primary function in attracting and keeping users. It needs to be minimal, with the attention never deviating from the meals. Navigation and manipulation have to be intuitive and litter-unfastened. Loading velocity is an important parameter in meal apps, as there could be many snapshots and graphics. Care must be taken while designing to grow the velocity through optimizing pics and undertaking load assessments. The usability of the layout has to be ensured by ensuring that the users’ journey to set an order is apparent and easy.

Food Delivery App Like Uber Eats Cost of Development:

The value of developing a meal shipping app like Uber Eats depends on numerous elements. On average, for growing a meals transport app with fundamental functionalities, the price would come to $30000 to $40000. It will increase from $50000 to $60000 if a web app is also required.

The cost to expand a mobile app can range depending upon:

  1. App size: The app size depends on the wide variety of features you want to consist of within the app. The more functions, the greater the complexity, and the greater the dimensions.
  2. App design: Without an appealing UI UX layout, a meals transport app will fail to make a mark. Design can vary from fundamental to fairly interactive, and depending on it, the value also varies
  3. App platform: To goal a huge audience, your app must be available on more than one platform. The price varies depending on the platform of release
  4. App development: The type of team you select to develop your app, freelancers, or in-residence team, influences the development costs.

Uber Eats Like App: Finding the Company for Development

Now that we have discussed the critical components of making an app like Uber eats, you might be wondering how to get commenced. Once your concept is obvious, the following step is to lease cell app builders who can assist carry your idea into existence. While hiring a cell app development business enterprise, it’s critical to check their authenticity, reliability, and paintings revel in, know-how, involvement, and support.

Finding an app development organization that has industry-particular understanding might be exceptionally useful. So search for agencies that have the previous revel in developing on-demand food delivery apps. These agencies might be familiar with the marketplace and traits and can provide you with treasured suggestions.

Best1tech is a top-notch mobile app development company in the USA and across the globe, with over a decade of revelations in creating mobile applications. Feel free to touch us to give shape to your mobile app ideas. Email us at info@Best1tech.com for more details.

How Can Referring Domains Improve Your SEO Ranking?

Do you wish to maintain the high search engine rankings and build online authority? Referring domain is the term to put your interest on. It is crucial to understand the value of referring domains because their quantity and quality can make a great difference in your search engine optimization (SEO) efforts.  

You ask how? Here’s your answer.  

Providing 100s of backlinks from only one website will never be a better option than using the backlinks from different referring domains. This is so because the links aren’t measured with equal weight. You must acquire a sizable number of unique links from unique referring domains to attract unique website visitors, bring more traffic sources, and enhance page views.   

This piece will let you know the importance of quantity and quality referring domains and how you can leverage this concept to enhance your digital presence and establish your brand credibility.    

Let’s first understand what Referring Domain is.  

What is a Referring Domain? 

Referring domains or linking domains are the external websites that direct visitors to your website. These domains contain backlinks that drive views and traffic to your particular web pages. Below provided is an image for your reference. 

You can find two referring domains with various backlinks linked to a single site in the above image. This depicts how external websites drive referral traffic to your website. Your website may acquire many referral domains, and those domains may consist of various backlinks pointing to your specific web page. Even your website can also be considered a referring domain if it has links that lead visitors to external sites.   

For example, an external website, let’s say X, can be considered as a referring domain if it has some backlinks referring to your website, let’s say Y. Regardless if you are receiving multiple backlinks from Site X, it is still considered as one referring domain for your website Y.  

Moving on, if there are ten different websites linked to your page, then they are considered as ten different referring domains. Some sites are linked to your page for the only purpose of adding a reference to their content.   

Note: One cannot control the number of backlinks per referring domain.    

People often cannot figure out the difference between backlinks and referring domains as they are similar SEO ranking factors. If you are mistaken between the two terms, then we will clear the air in our further paragraphs.  

Let’s discuss further.  

Difference between External Backlinks & Referring Domains  

Backlinks  

Backlinks are linked to a page on an external website. They are incoming links from a referring domain to another website. These links are usually embedded in videos, buttons, images, texts, or other page elements. One can evaluate backlinks based on domain authority (DA), relevance, link location, site diversity, and other factors.  

Referring Domains  

Referring domains are websites consist of one or more backlinks that drive traffic to another website. In some cases, you may receive multiple backlinks from the same domain. On the other hand, you may even have multiple referring domains linking back to your particular web page.  

If we question how many backlinks can a referring domain have? The answer is hundreds or even thousands of backlinks that can direct to your website. Having many backlinks from a single referring domain is possible; however, it can be considered a black-hat link building strategy or negative SEO practice. To overcome this situation, it is better to analyze your backlink profiles and avoid getting penalized by Google.  

How can you check referring domains and backlinks?  

As now, you are clear about the difference between the two terms – referring domains and backlinks. It’s time to help you know how to check each SEO metric using Ahrefs dashboard.  

Three simple steps to check referring domains:  

Step 1: Go to Site explore  

Step 2: Enter your domain name  

Step 3: Click on referring domains 

In the above example, you can see the top referring domains of nerdwallet.com blog are: 

  • adobe.com 
  • forbes.com, etc. 

This means the above websites have the highest domain rating among the top referring domains in the database. DR shows the strength of a domain’s backlink profile on a 100-point scale, where 100 is the strongest.  

If you wish to check the backlinks, you can choose the Backlink option from the list.  

What is the importance of referring domains in SEO?  

Referring domains or linking domains are traffic sources that send signals to search engines and online users of your web pages’ credibility and quality. It is a known fact that Google has a check on several factors to access backlinks’ quality. These include the context of your placement, relevance and source quality, linking domain, and the page where the backlink is posted.  

To acquire more organic traffic, it is crucial to include backlinks from top referring domains. According to a study by Ahrefs, it was shown that approx. 90.63% of pages without any referring domains do not attract organic search traffic from Google. By not linking your targeted web pages to high-quality referring domains, you are losing more potential traffic, sales, and engagement. 

Can we consider referring domains as SEO ranking factors?  

Are you, too, are looking out for the answer to the above question? The answer is YES. Referring domains are SEO ranking factors. These are considered high-impact ranking factors that can make a great difference in your search optimization efforts. Each referring domain is counted as a vote of confidence by Google. Hence, it is clear that having a plethora of different websites linked to your website pages gives your website a plus point.  

But this doesn’t mean that you should acquire links from any referring domain. Your goal should be to obtain links from top referring domains that are: 

  • Relevant to your niche market  
  • Authoritative  
  • High-quality  
  • Trustworthy 

Now the question arises, how to acquire high-quality referring domains? It all starts with your link-building and content marketing strategies. 

How to get more referring domains?  

If done correctly, link building with a referring domain strategy can deliver valuable SEO results. Here are the tips to get more referring domains. 

  1. Analyzing referring domains report  

By analyzing the referring domain report, you get a complete list of every domain linked to your queried website. You can export the file, evaluate your referring domains’ quantity and quality, and determine which has the strongest backlink profile. If you get more domains with a high-authority score, it’s good news. Analyzing the reports will help you in identifying more chances for link building.  

  1. Identify your top-performing pages 

By identifying your top-performing pages, you get the opportunity to plan your next link building campaign and content marketing strategy. Your top-performing pages are the ones that receive the highest number of backlinks. This means that your content is trusted among other online users and websites.  

Hence to boost your SEO strategy and link building efforts, it would be better to create high-quality content and blogs that cover related topics to those high performing pages.  

  1. Enhance your audience targeting methods 

To rule the world of SEO, knowing your potential customers is the very first step. It is important to understand your target audience’s demands, online behavior, and information needs to create a roadmap for your search optimization campaigns and link building. Else, you will be wasting your precious time writing content and building irrelevant links that will drive no positive results.  

To ensure a better start, conduct audience analysis and market research to determine your potential customers’ needs, interests, expectations, and demographics. This step will help you in targeting the right keywords and narrow downing your link-building scope.  

  1. Creating quality content 

Another best way to drive more traffic to your website is to create and post valuable content on your website. The more quality content on your website, the more links you are likely to get from top referring domains in your industry. With the right content marketing strategy, one can broaden their target audience and referral links, build trust and online authority, and boost conversions from organic search results. To help you in improving your content marketing strategy and acquire more backlinks from referring domains, we have listed down a few tips to follow:  

  • Publishing expert roundup posts is one of the most cost-effective ways to earn links from bloggers and industry specialists.  
  • Try to leverage the niche expertise of your team. Tap into their knowledge of industry topics that you want to insert in your content and include direct quotes to boost your content’s authority.  
  • Publishing case studies are another unique, data-driven content that can help you earn links from industry publications. 
  • Create high-quality infographics that consist of actionable takeaways to obtain a greater number of backlinks from top-tier bloggers and publishers.  

Some of the other types of content you can try to explore are expert interviews, local press releases, eBooks, and whitepapers. Always remember to build your unique brand that reflects on your content.   

  1. Invest in the right tools 

With the advancement in technology, you get a lot many tools that can ease your task. Hence, it is crucial to scale your link building campaigns with the right tools. Reach out to such tools that can let you find highly relevant websites to pitch your content.  

  1. Review your competitors 

To start a successful domain, you need first to identify your competitor’s domains. The Ahrefs dashboard can show you a good number of unique keywords used by your competitors, keywords used by your domain, and an intersection graph. The data will be fruitful for your brand presence, and you can easily start building your website’s strategy.  

By assessing our competitors’ approach, you can determine the quality and number of their referring domains. Never avoid analyzing their backlink profile and figuring out how they manage to get high rankings and more links in their search results. This will definitely help in improving your link building strategy.  

  1. Choosing ideal destination pages 

It is important to determine what are the other sites that would drive potential growth to your site, benefit from your content, and which websites you wish to see your links on.  

The concept of link building is not only about publishing guest posts with various links. It is also about choosing top referring domains and establishing real, meaningful connections. Look after the website content on priority, what topics your competitors are writing on, their online reputation, website structure, etc.  

Wrapping up  

Increasing the number of unique referring domains and growing your brand authority is not a difficult task. You only have to be specific about what you want from your campaigns and keep an eye on your competitors’ activities. This will help you in getting the idea about what can work for your brand. 

Our team of experts at Best1Tech focuses on creating a unique 1:1 link building strategy on unique referring domains. We develop a quality website and even have a careful look at the website we work with to ensure that you maximize your backlink strategy.  

We work in collaboration with our SEO team to strategically build a strong backlink profile of our clients.  

Contact us now to help you develop an impressive digital profile using the appropriate link building strategies that resemble your goals. 

Unlock the Key to A Successful eCommerce Journey with Best1techTek

The outbreak of COVID-19 has pushed the demands of eCommerce to the next level. For the first time in history, a tremendous shift is observed in the eCommerce sector. Stats say:  

  • eCommerce has witnessed a 129% YOY growth in the United States and Canada.  
  • 149% growth in overall online orders was recorded that was never before.  
  • One of the surveys has found that customers have spent USD 601.75 billion online with U.S. merchants.  

With such record-breaking stats, it is important to be prepared for a great digital transformation. To help you make the most of your eCommerce business, we will discuss the tactics to identify your business’s low-performing areas and implement the right eCommerce solutions to augment your online store’s revenue.  

Why digital transformation? 

Though your business must be operating well through a brick-and-mortar store or an eCommerce store, it is always suggested to rethink whether you are utilizing the right technology to simplify the complex processes involved in the customers’ journey. For running an online business, it is of utmost importance to polish your customers’ experience. Providing a perfect user experience is an integral part of the customer journey, which will be the way to drive more sales to your online store. This level of success is achievable only when you are ready to transform your business by using the best eCommerce solutions. 

How to use an eCommerce platform for digital transformation? 

Every eCommerce platform is unique and has unique features to cater to different business models. A robust integration solution in an eCommerce platform can help a B2B business, and other platform built with rich customer-oriented features will tackle the issues of B2C merchants. However, it is crucial to choose a suitable eCommerce platform that can suit your business and target audience’s nature. 

Figure out which ideal eCommerce platform will fit your business 

You can find a lot many eCommerce platforms. But this doesn’t mean that all will be beneficial for the growth of your eCommerce store. Hence, it is crucial to figure out the best platform for your store. Let’s discuss a few below.  

Shopify Plus  

Shopify Plus is the higher version of Shopify. It offers enterprise features that empower any eCommerce website with various customizations. Many B2C/B2B businesses use this platform in the niche market that handles plentiful checkouts. If you are a business wishing to increase the conversion rate and the number of orders on your website, then Shopify plus can be an ideal solution.  

Some of the notable specialties of Shopify Plus are highlighted below: 

  • Can handle up to 10K checkouts per minute.  
  • Provides seamless integrations with Social media channels and CRM.  
  • Has a remarkable infrastructure to provide better marketing and sales experiences.  
  • Leveraged with customizable themes for mobile commerce.  
  • Provides strategic support through merchant success manager and launch manager solution. 
  • Standardized APIs for easy and quick data integration. 

Best1tech offers reliable Shopify eCommerce solutions to help merchants from different industries achieve digital transformation by developing a perfect online storefront to make their eCommerce journey easier.  

Magento Commerce  

Magento Commerce is one such eCommerce platform with specific B2B features to deal with any online store’s performance. It is a platform that offers extensive scalability and flexibility, right from the robust features like vast inventory management to quoting, full-order, and invoice tracking the venture. Magento Commerce has almost every feature that can simplify your B2B touchpoints by providing efficient data management.  

Core B2B features of Magento commerce are listed below:  

  • Multi-Source Inventory  
  • Payment on Accounts  
  • Company Accounts  
  • Quick order entry and requisition lists  
  • Multiple buyers per account  
  • Web API’s to integrate ERP  
  • Customized price lists and catalogs for buyers  

Best1Tech is a leading company with a strong and experienced team to provide Magento 2 certified solutions. We have developed several Magento stores for our clients operating their business from across the world in several industries.  

eCommerce data analytics software  

eCommerce data analytics software is responsible for tracking the performance of online retailers. Such software lets businesses identify the most and least performing products, monitors customers’ behavior, and figure out which issues are hampering business performance. eCommerce professionals use eCommerce analytics tools to improve customers’ experience and sales of their business. Even inventory managers can use this tool to have a check on fulfillment, and accountants to track costs and profitability.  

A team of data scientists at Best1Tech is efficient enough to provide insights on accurate data involved in an eCommerce business process.   

BigCommerce  

If you are seeking opportunities to set up a flawless online store, then BigCommerce can help. BigCommerce is a tailor-made platform for small-medium-sized businesses looking forward to propelling their digital journey with a great online storefront.  

Some unique features that BigCommerce has are:  

  • Social media friendly platform that is supported by flawless transaction processing and better inventory control.  
  • Best-in-class SEO, including sitewide HTTPS, search-friendly themes, and automatic sitemaps to enhance websites’ ranking organically.  
  • Responsive templates are available that are equipped with mobile-optimized checkout for better conversion rates (CR).  
  • In-built offers and coupons to attract new customers and retain loyal ones.  
  • Google Shopping – 1-click integration to sell more and sync product data without the need to update inventory. 

Best1Tech is a company known to deliver a unified experience for B2B users on an eCommerce website. Our in-house certified developers have helped many of our clients to migrate their website to BigCommerce. Along with this, we have ensured the proper maintenance in the front and back end processes.   

Product Customization  

Product customization is the new trend in today’s digital world. Every business must understand its importance and existence. Stats say, 1 in 5 customers are willing to pay 20% more for a customized or personalized product. iDesigniBuy is our online customization solutions to the fashion and luxury brands to entice a greater number of customers by providing them the option of product customizations through digital platforms.  

iDesigniBuy is an end-to-end product customization solution for enterprise eCommerce brands and businesses. The software helps in delivering the best customization solution to the end-users and is capable enough to meet the rising demands of customization. Your customers can design their own customized apparel, bags, shoes, t-shirts, suits, furniture, and whatnot. Social sharing, image upload, 3D preview, 360-degree product rotation, etc., are some of the best features that will surely boost your customers’ shopping experience.  

Integrate iDesigniBuy’s product customization software to your eCommerce website and let your customers customize anything that they can think of.   

Best1Tech – A powerful digital commerce solution provider  

Best1Tech is one of those companies known to provide powerful digital commerce solutions. We have continuously delivered eCommerce growth to numerous manufacturers, merchants, wholesalers, and distributors. As a community of experienced experts, we have evolved year over year.   

Our customers trust us and always turn towards us to get the best solutions to their issues. The testimonials present on our website say it all. If you wish to join the league of winners, then reach out to us. Together, we can plan a better future for your website by providing the right services under our expert team members’ guidance.   

Why procrastinate?  

Unlock your eCommerce business success with us.  

Contact us now. 

The Next Big Thing in Mobile Application Development

The mobile application has already become an inevitable part of everyone’s life. In the last few years, various mobile apps have been credited in our lives. Apps have huge popularity and bring various usefulness to us. If you need to find a phone number, there’s an app for that. Craving delicious Italian dishes? You can find an app to tell you where to go, etc. Today, every query has got an answer. Mobile app development has made our lives convenient and provided many opportunities for the entrepreneurs out there. 

As per Statista, the mobile app business is booming. By 2020, mobile apps are expected to generate $189 billion in revenue. With current technological inventions and innovations brought into our lives on an everyday basis, it wouldn’t be wrong to think that the year 2020 and beyond will certainly be the year of mobile applications for mobile app development companies, businesses, and enterprises too. 

Almost every daily affair is done faster with the help of apps. Be it sports, games, shopping, reading, banking, etc.; one cannot imagine their lives without mobile applications. That’s good news for the ones interested in pursuing a career in mobile development—and for sure, it will get even better. 

Mobile apps are evolving   

Apps have changed a lot since the 1st iPhone was released in 2007. It is said that every technology has a limited shelf life, but mobile apps are nowhere near the end of theirs. The initial mobile apps were designed to help people become more effective. It allowed people to have a check on the stock market or weather. Today, most of the top used apps are about staying social. As per Forbes, in 2018, Facebook, Facebook Messenger, Tik Tok, WhatsApp Messenger, and Instagram were the most downloaded apps in the world.  

Experts say that the next generation of mobile apps will make better use of machine learning, chatbots, artificial intelligence, and augmented reality.    

Mobile apps are must to have for most brands  

With the growing number of mobile phone users, the use of mobile apps is increasing. It will make sense for different small and large businesses if they start diverting their attention towards the use of mobile applications. They must hire one of the best mobile app developers to develop an app that can adhere to their business norms and let their customers make the most of the app. 

You may find a published a story in The New York Times with the headline: Mobile Apps Are Musts for Most Brands, as Long as Users Like Them. This means that businesses that are yet to develop a mobile app will need to develop them in the future. Those who already have one need to update it regularly to enhance users’ experience. This is definitely good news for aspiring app developers. 

What are the next big things in mobile application design?  

Today’s world has increased its dependency on mobile apps. It is found that half of the internet traffic comes from mobile devices. In addition to that, mobile applications are anticipated to generate $188.9 billion in revenue.  

To stay competitive, many businesses have even adopted fluid mobile app development. The demand for a mobile app will evolve at a faster rate than ever before. Hence, businesses need to stay updated with tech trends.  

Now, let’s discuss the next big thing in mobile application development in our further paragraphs.  

  1. Artificial Intelligence and Machine Learning 

AI is one of the fastest-growing industries. Studies suggest that AI is expected to reach $191 billion by the year 2024. This will form an important aspect of mobile app development. Like manufacturing, medical, etc., many industries have already made AI an integral part of their operations. AI rules even video arenas and gaming. No doubt, AI will bridge the gap between humans and machines.   

In today’s tech-savvy world, integration of Machine Learning and Artificial Intelligence is very handy in the important activities of mobile app development. It can gather all the information about the procedure of app building, figure out the issues, and troubleshoot them in real-time. On the other hand, when we combine AI and IoT, you can experience a next-level advantage. You don’t have to tap your figure to get the work done. This amazing combination will let you sit comfortably while AI will control your home devices, vehicles, etc.    

Though there are vast parts of machine learning yet to be discovered. Nonetheless, the technology will open up immense possibilities in mobile app development. The AI 2020 trends to look out for are: 

  • User behavior prediction    
  • AI & IoT integration  
  • Automated ML    
  • AI-enabled chips   
  • AI-enabled face unlock 
  1. Internet of Things  

A few years back, no one would have ever imagined the use of the internet in their lives. If you are the one who thinks that the internet can’t control everything in your life, then you need to choose the Internet of Things (IoT). The future of IoT is vast and has a lot many advantages to bring along.   

Let’s consider a situation to explain its importance. Suppose you forget to lock your room in a hurry. What will you do next? Go back to lock it? Well, you have to do that if you don’t have the IoT app installed on your smartphone. But if you have an IoT app on your smartphone, an IoT powered lock system, and a good internet connection, then you can lock your room from wherever you are.    

Not just your house or workplace, the Internet of Things can control nearly everything using its systems. Most of the enterprises have successfully made the transition to IoT app development.  

Trends to see in 2020 are: 

  • IoT in automobiles  
  • IoT in healthcare   
  1. Location Tracking and Motion Sensing 

Though location tracking isn’t a new trend in mobile app design, it will be a huge determinant of mobile app functionalities in the future. Location tracking can help eCommerce business to deliver any product without much hassle. The same is applicable for motion sensing, which will be vastly used as in health wearables.  

The other aspects where motion sensing and location tracking will be important are gaming, security, mapping, and navigation.  

  1. Blockchain 

Blockchain technology has popularized cryptocurrency. You may rarely find any sector that has no interest in technology. The importance of blockchain lies in its ability to help streamline data management without endangering efficiency.  

The mobile app developers can utilize blockchain for smart contracts and micro-payments. Blockchain holds enormous potentials and possibilities for various industries. This is another big reason why the use of blockchain technology is one of the next big things in mobile app development.  

  1. Human Behaviour Modelling

Similar to artificial intelligence and machine learning, human behavior modeling develops social computational algorithms. The algorithm is all about predicting humans’ digital behavior, which will surely help many eCommerce business customers enhance their shopping experience.  

Human behavior modeling is a trend that will be useful in the conciliation of digital identity and behaviors. Indeed, it is one of the next big things in mobile app design. 

  1. Wearable Devices  

Our world has witnessed an increasing demand for wearable devices. Smartwatches, fitness bands, and trackers, etc., are to name a few. The market for wearable devices is wide and expanding. The opportunities are galore and look advantageous enough for the mobile app to support this technology.  

For example, as Apple Watch requires WatchOS and Android smartwatches need to sync with WearOS, similarly, every wearable device needs a platform to operate. Hence, as mobile app developers, it becomes necessary to divert your attention towards making most of the wearable devices and creating apps with wearables.  

The wearable trends to look forward to in 2020 and beyond are:  

  • Growth of fitness trackers and their uses  
  • Less dependency on smartphones   
  1. Cloud-based mobile applications 

The number of mobile applications available for download is growing at an extremely high rate. Stats say there are around 2.8 million apps are available on the Google Play Store for download. As per Statista, there are more than 5 million apps available together in the Apple App Store and Google Play Store.  

Cloud apps live on servers and get accessed through web browsers. Those businesses who are planning to develop a mobile app must opt for cloud-based mobile apps. You may feel confused if you haven’t done it before. But it is always a good deal.   

Indeed, cloud technology and its integration with mobile apps are going to surge a lot in the upcoming years. The good news is that the cloud-based mobile apps increase collaboration and have enhanced storage capabilities.  

  1. Beacon Technology  

So, what are beacons? Beacons are wireless transmitters that use Bluetooth technology to send signals. This mobile app development trend has already proven its importance in the hotel and healthcare industries.  

Beacon works great in the marketing industry, and bridges link between the users and companies. Today, beacon technology is part of both iOS and Android app development. The trend you may see in 2020 are: 

  • Travel & Tourism beacon  
  • Mobile payment beacon   
  • Healthcare Beacon  
  • Beacon technology in physical games   
  1. Improved mobile apps security  

With almost every deal done online, digital security becomes a term of concern. Digital security is one of the significant aspects of mobile app development. To keep in phase with the latest trend, it is required to maintain it regularly.  

With Apple already being the winner in this aspect, the app developers and app designers should consider this a reminder to integrate more security features in the starting phase of the whole app development process.    

With the growing trend of mobile apps, the mobile app development company and app developers need to maintain the rapid expansion rate and stay updated with technological advancement. Getting a deep understanding of the prevailing trends is a must for developing a successful mobile app.  

Wrapping up  

Today is all about the mobile app industry. Its introduction has already shaped our society’s history. No doubt, mobile apps are here to stay until some superior technology appears. As we aren’t aware, which technology will steal the spotlight in the future, mobile apps will continue gaining people’s attention.  

If you are willing to make the most of the prevailing mobile application development trend, then reach out to Best1Tech. We are a company with great experience in developing mobile apps. 

Contact us now. 

Ecommerce Websites Owners Should Avoid These Common Mistakes

It is true that there are no features or design options to suit all cases that will make your ecommerce store reach the height of its popularity, but there are several essential and even desirable elements that should not be neglected during configuration and creation of an online store.

Things You Shouldn’t Miss While Running Your Ecommerce website

Target first on high cost factors,

Spiked Shipping Cost

Having high shipping costs

People hate to pay for a ship, and even if you have heavier or normal cargo products, you should include this in your prices. Your products may become more expensive, but building your brand with unique products and stories, keeps you exclusive, and has a store that people can compare. Of them, a store full of happiness, not to mention regular customers.

The only competition you need is for better products, better delivery times, and better customer service interactions. Just do not pay more for shipping; else you might lose the momentum.

No Google Analytics

No Facebook Pixel or Google Analytics

Google Analytics is an important ally for consumer money in the fight against e-commerce. The information provided contains a lot of data about your website, your visitors, and your location. This information can be used to find new users and increase conversions.

Google Analytics helps you better understand your marketing efforts’ effectiveness, better understand your visitors, and optimize your store for conversion and sales.

Skipping SEO

No importance placed on SEO

Search engine optimization is a long game, which is why most of the marketing we know does not start by opening a store for long-term SEO success. Having the perfect SEO strategy to open your store and submitting detailed and accurate descriptions and the right titles will pay off. While Facebook, Twitter, and Pinterest operate, they all need some level of constant updates to keep up to date. Through SEO, people are constantly coming to your store, day in and day out, from the very beginning.

Keeping Limited Payment Options

Not using all the payment methods available

Offering multiple online billing and payment options increases satisfaction, enhances customer experience. In addition to creating convenient ways to collect taxes, having more options can reduce the payback time for your business. Many merchants save time by using their phones, websites, mobile apps or repayment schedules to securely receive payments that are placed directly on the customer’s bank account or card.

Not Systemizing Tasks

Not outsourcing menial tasks

 

The best way to streamline your ecommerce business is to broaden the system and outsource the rest. Upload product, design campaign ads on Facebook, create active social profiles, and managing social media campaigns.

Moreover, targeting the most promising pages and aspects should be your first priority,

Not To Miss Elements In Ecommerce Website Development

Contact Page

Like the rest of the online sites, the contact page should be clean. You will need to enter your phone number, address, email address, and a contact form for people to contact you. Make sure the contact form is sent to an email account that is actively monitored. This way, you can answer users’ questions as quickly as possible.

About Us

The About page should not be just a boring story about when your business was founded and what you sell. This is a chance to tell an interesting story that inspires users to join your mission. Your page about us should be authentic and written as clearly as possible. You need to reach out to your target audience and resonate with them. Write how your online store is works differently than others.

Product Names

General rule! If you do not have much experience with product names, use clear names creatively. Many e-commerce sites look great according to their product names. This leads to confusion and the appearance of users. The simple and boring name of an excellent product will always lead to tons of sales. But a bad name can destroy it.

Product Description

Each product on your e-commerce site should have a unique product description. These are basic one or two items that sell the pitch for your products.

Here you can make a product description:

  • Define sentences that describe the problem the product solves
  • A sentence or two describing life after solving a problem

It is said that not all products solve problems. Clothing and apparel is a perfect example. When you sell a fashionable hood, the customer buys it to feel confident, refine his identity, and change his appearance. In this case, the description should be more about how the item feels to the buyer and less about the product.

Product Photos

Pictures speak louder than words. You cannot rely on descriptions to sell your products. Hire a professional photographer to shoot your products. Capturing products from all angles. If you are selling a shirt, take a picture of an actual person wearing the shirt instead of putting it on the table. If you are selling hiking boots, show them to those who wear them on the trail.

Below are some of the most promising tips to succeed with your ecommerce website.

Emphasize On Innovation

Innovation is the most important strategy and it is often believed that it allows companies to succeed in difficult times like now. In addition to the stability of your business, you need to be more innovative. Innovative services continue your work and allow you to plan forecasts in the right direction.

Develop new sales channels

Even with most countries crowded, shopping chaos is still a reality for consumers. They even buy items when starting a new business for an online business to serve their market. An e-commerce company must choose alternative sales channels to remain competitive. Coronavirus has undoubtedly reduced the number of visitors to the store. The solution to these challenges is to expand your e-commerce offerings and revitalize your store and products.

Strengthen Your Online Presence

Achieving e-commerce is based on the solid foundation of your digital presence. Fortunately, there are many third-party e-commerce tools and solutions on the market to help you. From inventory management and email marketing, loyalty programs and website design, e-commerce solutions are available to meet all your needs to increase your digital presence.

Give Preference To The Customer Experience

Learn about your new customers’ online shopping methods and offer them a simple, easy-to-buy UX design to meet the shopping experience on all devices using the latest technology.

Change Outlook

As we have already survived the waves of the pandemic, changing the overview of your business and finding opportunities will help you manage your business. For an e-commerce business that supplies the necessary items, choosing a contactless delivery system will allow you to continue the business without interruption, adhering to security standards.

Focus On Convenience, Not Price

We get used to the convenience of the internet and soon new habits become decisive. Comfort has made it one of the top online malls of the past year. Consumers are more likely to shop online for convenience.

With all these aspects in mind,

Moving onto to the statistics of eCommerce sector,

Ecommerce Market Statistic And Segmentation

eMarketer 2019 global e-commerce forecast report states that e-commerce continues to grow at a steady pace worldwide, with the Asia Pacific region leading the growth charts for e-commerce. India is rapidly emerging ecommerce market. With more than $ 1.935 trillion in online sales, China was the largest e-commerce market in the world in 2019. The United States took the second place in global e-commerce market, with $ 586.9 billion. Three of the six largest e-commerce markets are located in Western Europe. The United Kingdom is Europe’s largest e-commerce market, with online sales of $ 141.93 billion, followed by Germany ($ 81.85 billion) and France ($ 69.43 billion).

So what does this indicate?

Ecommerce industry has the potential to run the global economy single handed, if ecommerce business gear to scale up their capabilities with the support of technology.

Trends can come and go, but to compete in an ever-changing online retail space, it is essential to focus on e-commerce businesses along with the new-age trends and requirement. While not everything that works for a company will work for you, ask yourself why a particular trend is developing. Does this increase the number of recurring users?

Just because a trend is not suitable for your brand does not mean that there is no fundamental best practice that can translate into your exclusive business.

Trying a new thing every day helps to get better while developing a personality, this fact can also be applied to your ecommerce business.

Need consultant for ecommerce website development?

Best1Tech is a leading ecommerce development company providing end-to-end support to new-age online store owners with tech-driven technologies and pioneering ecommerce platforms.

Connect to have a thriving online commerce journey!

DIGITAL MARKETING SERVICES: This Is What Professionals Do

What do you think, how difficult it is to build a strategy that helps reaps profit out of it? Yes, we mean how to have a robust result-oriented digital marketing strategy for your business. Having a working marketing plan makes your business competent to beat the competitors or hold a dominating position in the market.

Drafting an action plan that syncs well with your business goals and requirements can take your sales graph to the peaks. But knowing this fact, many businesses tend to plan an effective digital marketing strategy. Top of that, majority of them don’t even have a full proof strategy or are unware of the tools that are effective that can help them stand out.

And this ends up majority of the businesses running unprepared.

Digital marketing strategy outlines the path through which a company can achieve its business objectives using digital channels, platforms and thinking. It asserts clear targets, prioritizes audiences, recognizes customer needs and behaviors, and details channel use and platform requirements. In short, it sets out how you plan and use digital mediums to remain relentlessly important.

Why You Need Digital Marketing Services For Better ROI

When we talk about an ideal ROI, the best good marketing ROI is 5:1 and exception ROI is 10:1. Digital marketing plays an important role in shaping consumer behavior in today’s world, but what positive impact does this have on business?

Here are some reasons why every company should prioritize digital marketing over traditional advertising methods.

Digital marketing is equal to the Internet on an equal footing. As for the company’s visibility on the Internet and the opening of the store, location is also essential. When you can easily find on the Internet, publish your company name and update information regularly, users will arrive at your door.

It helps companies stay ahead of the competition. Digital marketing is the best way for a brand to compete with. Think SEO, Organic Search, Local Search, Google AdWords, Social Media, and Blogging. Businesses want to connect with as many people as possible, which is much easier on the Internet than in person. Online marketing is cheaper than traditional advertising. Traditional advertising can be expensive, whether through television, radio, newspapers, magazines, or direct mail. Business owners can now find cheap equivalents online. Think of YouTube instead of TV, blogs instead of magazines, social media flyers instead of podcasts instead of the radio.

Digital marketing offers analysis. The good news about digital marketing is that ad creators can find out what’s going on through analyses that are impossible to do with traditional advertising methods. Rapid analysis reports can test advertising campaigns and find out what is being read, viewed, or purchased.

Most Effective Ways to Start Your Digital Marketing Campaign

Any online channel through which a marketing campaign is executed is termed as digital marketing. This includes SEO services, email marketing, social media, advertising, and content marketing among others.

The success of your strategy depends on how organized and analyzed decisions you make. There are multiple mediums through which you can execute your strategies.

Three medias to run your digital marketing strategy;

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  • Owned media
  • Paid media
  • Earned media

Starting with,

Owned media

Owned media is the home to your content and acts as the guiding light to you marketing efforts.  It enables full control over your activities on various medium that fall under the owned media channels.

The owned media channels include;

  • Website / App
  • Blog
  • Email Marketing
  • Forums
  • Social media engagement

Tips to Craft Your Owned Media Process

  • Planning
  • Content strategy development
  • Content creation
  • Distribution
  • Measurement
  • Monitoring

Building your own media requires time and effort. And there is no way you can compromise on that.

Moving through,

Paid media

Paid media includes purchase of ad space to help a brand reach a larger audience. As the name suggests, content promotion through paid media comes with a quantified cost. This approach boosts traffic, drives sales, sand brings conversion through click within short time.

Let’s check the options available in paid media,

  • Paid social media
  • Search Engine Ads
  • Banner Ads
  • Native Ads

Considering the Internet boom, paid media will be here for a long time ahead. With artificial intelligence getting more smart and accurate, it becomes vital to invest in the ideal paid strategies to successfully run your paid media campaigns.

Next comes,

Earned Media

The earned media includes any content and conversation attributed to your brand or product owned by someone else and published on other channels rather than owned channels. It is basically awareness gained through reviews, word-of-mouth, guest posts, comments, feedback, coverage, and any other promotion excluding owned media and paid media. Earned media has the power to make your brand and increase engagement.

Moving ahead, let’s emphasize on some great techniques to beat the digital marketing game.

Top Digital Marketing Strategies You Should Execute Now

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Customize your marketing strategies

Digital marketing is a new way to encourage customers to buy through their websites and applications. A quick transition to digital marketing is its response to retail sales that continue to decline and may not recover for a while due to social distance imposed or driven by consumer fear. Brands that have focused most of their marketing efforts on brand awareness need to act quickly to personalize individual digital marketing.

Improve product visualization

Users expect to have access to all kinds of information at any time. Not only that, but they are also more prone to visually appealing products. By displaying a special product you can quickly and easily present your product so that users can see the details without having to read them.

Take advantage of tools that allow users to scale, rotate your product 360 °, and add contextual information tools. If 3D technology is integrated, use it to increase engagement and improve the customer experience.

Design solid SEO strategies

Business leaders are looking for companies that can provide professional digital marketing services to them. In other words, just as offline and online consumer segments become one, digital marketing is the only way to reach a wider audience when everyone is at home.

Apply targeted marketing techniques

There are several ways to reach a target group. One of the main benefits of targeting is that you can create unique campaigns for different audiences. You may need to advertise your home services to a selected group of people and your business services to another. With targeted ads, you get the right message for the right target group. And it turns out to be a low-cost method.

The approach to be solved is to distribute the segments to find customers with more precision. Fortunately, digital marketing tools can now communicate with customers. Whether the organization addresses customers more accurately depends on the use of the data.

Advanced product filtering

The more products you offer, the more your product filters will develop. No one has time to search your site based on a complicated inventory plan that makes no sense to them. Instead, give them tools to buy on your terms and quickly find what they need.

Let’s focus on factors that are now out fashioned,

Top Trends You Should Rule Out Of Your Digital Marketing Strategy

A great marketing campaign with full of flaws could be waste of efforts and money. Below are some old trends which are irrelevant at current scenarios.

Avoid Spamming For Your Users

Email subscribers are considered to be a very involved audience. But many business owners send spam to their customers by flooding them with long emails without solid sketches. Provide the time, purpose, and strategic approach for sending an email. Reach the right audience and use interactive features to get them to open and respond to your email. Try to create an email interaction instead of sending an arranged email.

Control Content publishing

Many marketers believe that the more content they make live, the more results they achieve. But they couldn’t be more wrong. Sure, long content improves traffic and increases rankings, but that doesn’t mean you can underestimate quality. Quality content means a lot to attract your audience and win your heart. Google is now looking for quality content with more relevant keywords to rank your site. Therefore, what you share is more essential than what you have shared several times.

Skip Plagiarized Content

After talking about how to avoid excessive postings on a social network, it’s also important that every piece of your content is unique. Many social media platforms have recently changed their algorithms to prefer original and exclusive content over other pirated content. They also prefer highly interesting content with more likes and comments. So when sharing on social media, leave boring suggestions, and use clear text with attractive images, videos, or graphics.

Text-based Is Now Outdated

Once you know the power of unique content, it’s also important to know how much text to use to publish your content on a website, blog, or another website. Most of them use only text to convey their content. Now it’s time to pay attention to a more recent trend: video content. You can also use other forms of content, such as infographics, GIFs, audio, and meme. They have been much more effective than text content. This captures the public’s attention and forces them to take the necessary actions. So try to be concise, use different text formats, and increase your visibility. Connect with a reputed digital marketing company for better results.

Do Not Overlook Customer Engagement

A more personal connection with your audience is the best way to turn them into users. Responding to social media comments, integrating chat functionality on your website, and adding a question and answer session to your page are ways to connect with your audience and gain their trust. It helps in building a good reputation.

In a nutshell,

Now that you know the significance of the digital marketing services and its power to make or break brand, consider planning and approaching these marketing strategies for better ROI.

As we follow the phase shift in digitization, it continues to evolve the global market. Keeping up with marketing trends and using them in the myriad ways available to promote your organization’s products or services is a comprehensive and specialized job.

Working solely on rolling out these strategies might lead to flawed digital marketing campaign, if you miss any critical factors. Leading your business under the guidance an expert digital marketing company will make your journey easy and help strategize your business.

All About 5 biggest announcements from Apple’s ‘One More Thing’ event

Apple wrapped up its “One More Thing” hardware live stream, where it promised new versions of the MacBook Air, 13-inch MacBook Pro, and Mac Mini, each with its newly announced M1 Silicon. Apple changed its processor from Intel earlier this year – but the incident meant what is now the reality and when you laid hands on the computer featuring the just-announced M1 chip.

If you missed the stream, it is highly recommended taking the pure route to republish it, along with our live blog coverage, to get immediate comments on each announcement. Otherwise, if you want headlines and key details, see what happened here! Here are the biggest announcements.

APPLE’S NEW M1-EQUIPPED MACBOOK AIR COSTS $999

apple M1

Apple launched the brand new $999 MacBook Air with M1, one of the first macOS gadgets to characteristic its new chip. The overall design seems similar to the preceding version. Still, the enterprise says that the M1 allows better battery overall performance (up to 18 hours of video playback) and higher standard overall performance with intensive apps like Adobe Lightroom in addition to games that tap into the integrated images. Apple also says that the M1’s flash controllers make having access to the garage for examining/write quicker than before.

The MacBook Air is to be had for preorder nowadays and will release subsequent week.

THE M1 IS COMING TO THE MAC MINI

MAC MINI (1)

The new M1 processor is heading to the Mac mini desktop. This makes sense, given that Apple’s developer package for the new silicon changed into this Mac mini chassis. Apple says the M1-geared up Mac mini boasts 3 times the previous generation’s performance that housed a quad-core CPU.

The Mac mini’s rear I/O panel helps USB 4 and Thunderbolt connect to the Pro Display XDR with a 6K decision. It will begin at $699, and you may tweak it with as much as 16GB of RAM and up to 2TB of internal storage.

THE 13-INCH MACBOOK PRO IS GETTING THE M1, TOO

mackbook air

Apple’s 13-inch MacBook Pro is the next macOS tool to get the M1 chip. It capabilities the longest battery life of any Mac, in step with Apple, with up to 20 hours of video playback. The M1’s digicam ISP will enhance the photograph in video calls, as it will on the MacBook Air that turned into also announced nowadays. Apple says its Thunderbolt USB 4 ports help 6K resolution with the Pro Display XDR. It begins at $1,299 and is to be had for preorder now.

MACOS 11 BIG SUR WILL “MAXIMIZE M1” AND LAUNCH ON NOVEMBER 12TH

macOS Big Sur

The new macOS Big Sur running device improved turned into made to benefit the M1 chip, which could explain why it has taken a while for the software to launch. Apple demoed how speedy a pc that seemed like a MacBook Pro should power up when opened in addition to how swiftly apps can load.

The new OS improves launches this Thursday, November 12th.

It took Apple a little bit under an hour to introduce all the new devices for the duration of the “One More Thing” occasion. However, we have recapped all of the bulletins in only six minutes for our readers who want a brief, however thorough review of the bulletins.

If you have something to tell us about these all amazing new featured devices, we are open to the comments.

Optimize your website content strategy amid COVID-19 this Winter

Although worldwide quarantine restrictions have been loosened over the past few months, resurgence in COVID-19 cases has led to a new way of measures to prevent the spread of the virus before winter. However, now that scientists have a higher level of knowledge of the nature of the COVID-19, it is more likely that these new rules will be under-served, as they were around the first time – pending any gross overgrowth in numbers.

However, this means that people in lockdown are still searching for content relevant to their current situation. We already discussed what businesses have learned about online marketing through the first phase of the pandemic. The constantly changing state of things should not create hurdles from maintaining something close to the content schedule.

But depending upon the knowledge we have about this virus, and what content strategies have worked during the pandemic, a lot can be done to prepare your business for the winter ahead. Four major points are considered here.

A survey conducted by Mckinsey found that:

  • 90% of sales are now happening via telephone, video conferencing and web
  • B2b companies see digital interactions as more important than traditional selling

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The requirement of aggressive content marketing strategy amid crisis:

Right now, there is a common question in the mind of every marketer: how should we discuss COVID-19 … or should our business share some content related to the first? If we do, how will the business visible to my customers? How much should we put our penny in discussing coronavirus? Can we strategize our content in the best way?

These are incredibly reasonable questions to ask, and a lot of answers depend on what you want to achieve with content marketing.

Content marketing is essential for almost types of online business. However, anything is only as good as the target behind it. So before researching content, please ask these questions collectively as a team or business.

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Black Friday and Cyber Monday

Traditionally, Thanksgiving Weekend has big-ticket tickets for big savings, with consumers spending almost the entire holiday. But Turkey Day is advancing rapidly, with many consumers not even sure how (or if) they will be able to see the family safely. The store will have to develop new methods to cater to the benefit from the occasion and offer its customers the discount they are looking for. Fortunately for almost all businesses, this mainly means giving their online offerings a shot in the arm.

Amid this huge global economic downturn; however, it would make sense for businesses to watch the content around sales and promotional offers very carefully. The products you want to sell at a discount may have to be changed to meet different customer demands and will continue at the time of the pandemic. As a result, writing copy will emphasize your business’s reasons, help potential customers get their eye on your motivation, and demonstrate a broader understanding of consumer needs.

Emotional content

Going beyond Thanksgiving, the second focal point of your fourth-quarter content marketing campaign will likely be Christmas. Still, this festive season will require a different approach from previous years. Specifically, as Drum explains, “how brands give back to communities and people will make a big impact on shoppers this year.” This means that the way you write your Christmas content is also the research written to determine the keywords you write.

Beyond the economic impact, everyone feels a bit depressed due to a pandemic that is highly likely to shift consumer behavior; people are likely to reevaluate what is important to them at this time of year. Friends and family are unlikely to see as they would be in normal condition.

Christmas means that your business’s content should be well-written and taken seriously to look upon. Well, Retail Week recently reported that nearly two-thirds of shoppers are more willing to “explore new products” this time of year, so it is important to combine emotional appeal with consumer appeal at any given time.

This is not only implied to customer-facing companies; however, it is easy to forget that real people are responsible for a business decision. Emotionally driven B2B content has been widely discussed and strongly recommended in the wake of the epidemic. A LinkedIn discussion in early May stated that “B2B audiences share the same core priorities and are interested in seeing their personal experiences reflected in the content.”

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Video content

The most concrete form of emotionally driven content that your brand can combine for the holidays is via video, which has seen a vast boost in viewing time since the onset of the epidemic. This has been the case in all regions, and eConsultancy reports suggest that video advertising spending has increased by 60% and 74% since the epidemic began.

However, it is no more crucial to initiate easily digestible video content to advertise your products, explain your brands’ values, and give people something that they love the watch. When you have completed the final cut, your work will not happen – if you want your videos to be seen, it is necessary to optimize your video content carefully.

Tutorial and explanation

From makeup tutorials and guides to creating your facemask, step-by-step advice to develop new skills, video content has been specifically beneficial during a lockdown. People spend time finding time and new ways to Discover and become DIY learning resources. Most businesses and most of the search terms – which YouTube has publicly claimed are “amazing” in their consistency – are primarily meant to revolve around the new boy or counter mechanism.

These include baking (especially sourdough), yoga and guided meditation, and home improvement, which will all be useful in low fraud times but are now particularly focused. According to the likes of Nike and DoubleTree Hotels, brands providing such content are working on the act to find their budgets and strategies, with searchers needing such useful content. With no clear end for the most recent round of restrictions, videos of this nature are likely to remain an excellent entry point to bring new customers to your brand, so finding a relevant topic will help you get through the holidays.

Best1Tech is a leading name in offering digital marketing services. We have the best professionals who are experts in creating the best strategies for SEO, PPC, and Content. Email us at info@Best1tech.com for more details.